Experience

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  Faster Way To Fat Loss

  • United States
  • Wellness and Fitness Services
  • 400 - 500 Employee

  • Creative Director

    • Jun 2023 - Present
    • Tampa, Florida

    Play crucial role in shaping the brand identity and ensuring its consistent representation across various platforms. Engineered and implemented creative strategies that heightened brand visibility and recognition. Directed cross-functional teams to execute impactful campaigns, elevating customer engagement and fostering brand loyalty. Innovated and spearheaded marketing initiatives, yielding measurable ROI and surpassing business goals. Established and enforced brand guidelines for unified messaging and visual identity. Partnered with clients to transform vision into compelling, effective creative campaigns.

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  Intellectability

  • United States
  • Software Development
  • 1 - 100 Employee

  • Lead Graphic Designer

    • Jul 2022 - Jul 2023
    • Tampa, Florida

    Conceptualize and create diverse creative assets such as print advertisements, sales collateral, and informational pieces. Handle UX/UI design across various channels, including crafting landing pages. Develop email campaigns for all marketing efforts. Craft digital newsletters targeted at external partners. Conceptualize and storyboard promotional video segments. Design ads, announcements, and social media posts for marketing and promotional campaigns.

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  Wendover Art Group

  • United States
  • Consumer Services
  • 100 - 200 Employee

  • Lead Senior Graphic Designer

    • Jun 2021 - Jul 2022
    • Tampa, Florida

    Produced artwork for residential, retail, and commercial spaces. Established brand design guidelines tailored for hospitality clients. Conceptualized and developed creative assets, spanning print advertisements, sales collateral, and informational materials across various mediums. Conducted training and onboarding sessions for junior designers.

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  International Maronite Foundation

  • United States
  • 1 - 100 Employee

  • Lead Senior Graphic Designer

    • Jul 2018 - Mar 2021
    • Tampa, Florida

    Spearhead the development of innovative creative solutions in partnership with the marketing team and executive leadership. Produce digital and print designs aligned with creative briefs and brand standards. Design compelling UI/UX interfaces for the company website, new webpages, and campaigns. Supervise project completion as the designated Project Owner and main communication point. Represent the Visual Design Department in internal and external meetings. Orchestrated comprehensive marketing events for architectural-rated doors; devised strategic marketing and design plans for acoustic campaigns.

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  Metamorph - The Creative Agency

  • Pakistan
  • Business Consulting and Services
  • 1 - 100 Employee

  • Senior Graphic Designer

    • Mar 2017 - Jun 2018
    • Tampa, Florida

    Developed and created diverse creative assets such as print advertisements, sales collateral, and informational materials across various platforms. Managed artwork for promotional items, ensuring alignment with client objectives and brand integrity across all substrates. Designed trade show booths, signage, and large-scale displays, maintaining ongoing client communication to meet project objectives within specified timelines and budgets. Led the successful rebranding of Westshore Pizza, achieving a Top 3 ranking among 1,500 competitors for the updated brand identity and design.

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  Lebanese Canadian University

  • Beirut, Lebanon

  • Creative Department Director

    • Jul 2015 - Mar 2017
    • Beirut, Lebanon

    Interfaced with designers, copywriters, sales teams, and marketers to formulate University’s creative strategy. Coordinated advertising collateral and managed all aspects of creative process. Supervised production of print and digital materials. Designed all advertising material for launch of new branch in addition to main campus’ billboards, social media marketing, and paid advertising. Directed successful rebranding and relaunch of campus’ identity within three months.