Experience

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  Universal Music Australia

  • Australia
  • Musicians
  • 100 - 200 Employee

  • Marketing Manager

    • Apr 2017 - Present

    MARKETING & PROMOTIONDevelop and execute Australian marketing strategy for a diverse array of music products, artists and labels. Tasks include strategic development, budgeting and planning, production and briefing of original content, paid media bookings (incl. online, TV, radio, print, posters, POS), liaising with 3rd-party publicists, analysis, reporting, and preparing and delivering presentations.REVENUE DEVELOPMENTWork with internal and external stakeholders to drive physical and digital revenues. Notable emerging revenue opportunities include vinyl, audio and video streaming, D2C (incl. launch of Classics Direct retail website), export, and foreign license income.AUDIENCE & BRAND MANAGEMENTDevelop and execute Australian CRM and marketing strategy for domestic brands (incl. ZoneOut, Classics Direct, and Eloquence) and artists (incl. Gurrumul, The Seekers). Tasks include brand creative development and management, audience acquisition, and ongoing communications via social media, advertising, websites, and email.CONTENT PRODUCTIONProduce and brief content across a range of media. Including written content, EDMs, social copy, graphic designs for print and online, shortform and longform video content, and websites.A&RA&R project management for major domestic releases including Gurrumul, The Seekers, Greta Bradman, Untitled Goose Game, and Van Anh Nguyen. Tasks include creative development, budgeting, negotiating contracts, engaging key creative personnel, briefing artwork and creative assets, coordinating and briefing recording sessions and photo/videoshoots, file management, managing payments and invoicing. Note practical background in music arranging, production, recording, and performance.EVENT MANAGEMENTLead project management for major live events and tours, including ZoneOut Festival (2019), Aled Jones Australian Tour (2018), Greta Bradman Australian Tours (2016 and 2018), and Yellow Lounge (2013).

  • Streaming and A&R Manager, Classics & Jazz

    • Jan 2017 - Apr 2017

  • Marketing Coordinator, Classics & Jazz

    • Jan 2014 - Dec 2016

  • Marketing Intern, Classics & Jazz

    • Jun 2013 - Dec 2013

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  Paul Dougherty Music

  • Sydney, Australia

  • Producer | Arranger | Bass Player

    • Jan 2006 - Present
    • Sydney, Australia

    www.pauldoughertymusic.com