Experience

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  Hurley

  • Cape Town, Western Cape, South Africa

  • Brand Manager

    • Oct 2023 - Present
    • Cape Town, Western Cape, South Africa

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  Boardriders

  • Durban Metropolitan Area

  • Brand Manager

    • Jun 2020 - Sep 2023
    • Durban Metropolitan Area

    • Analyse sales history and manage OTB to determine and drive demand going into theseason for Wholesale and Retail channels.• Plan and build ranges for Mens, Womens, Boys, Girls, Pre-Boys and Pre-Girls acrossAccessories, Apparel, Swimwear and Footwear.• Managing all costing aspects to acheive and maintain a profitable GP.• Liase with local and global vendors to ensure delivery is met.• Present seasonal ranges to our sales force.• Manage my team of 4 to ensure the best outcome for the business and brands.• Work on global marketing campaigns to align with local campaigns and budget.

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  Lazengrave

  • Durban Area, South Africa

  • Creative Director

    • Nov 2017 - May 2020
    • Durban Area, South Africa

    • Managing day-to-day business and production.• Design from concept to bulk manufacturing of various laser cut and engraved product.• Overall costing of product to maintain a healthy cash flow and grow business.• General maintenance of laser and engraving machines.

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  The North Face, O'Neill, Lee Jeans, Wrangler Denim & Nomad Clothing

  • Freelance Creative

    • Nov 2017 - Jan 2020

    • Research and select true-to-brand on trend fabric and print colours for the season.• Design graphics for the seasonal t-shirts.• Create tech packs for sampling and production.• Assist Product Managers in completing range successfully before launch.• Design and building of catalogues for the sales team to sell off.• Supplying the above services to: LEE Jeans, O’Neill, The North Face, Quiksilver, Roxy andWrangler.

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  Nomad Clothing

  • Durban Area, South Africa

  • Co-Founder

    • Jan 2016 - Oct 2017
    • Durban Area, South Africa

    • Created a localised outdoor brand.• The brand was taken on by a leading outdoor chain store and was sold in 15 of their retailoutlets accross South Africa.• Manage the marketing and ambassadors for the brand.• Research and select true-to-brand on trend fabric and print colours for the season.• Design graphics for all the seasonal t-shirts.• Create tech packs for sampling and production.

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  The North Face

  • Durban Area, South Africa

  • Product Manager

    • Apr 2015 - Oct 2017
    • Durban Area, South Africa

    • Oversaw the sampling and production of the seasonal ranges.• Managed the International reports to the VF head offices in Stabio, Switzerland.• Managing all costings to achieve the mandated GP for brand growth in South Africa.• Overseeing local production to meet the stringent requirements of the global standards.

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  Wrangler - Sector Apparel

  • Product Manager & Designer

    • Mar 2013 - Oct 2017

    • Oversaw the sampling and production of the seasonal ranges.• Research and select true-to-brand on trend fabric, styles, denim washes and print colours for the season.• Design graphics for the seasonal t-shirts.• Source and select new denim fabric, ensure fits on all denim match the respective spec.• Create tech packs for sampling and production.• Travel Internationally every 6 months to meet with VF for product reviews, sales meetings and marketing strategies for the season ahead.• Overall highest growth in sales throughout the Asia Pacific Region in 2015.

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  O'Neill - Sector Group

  • Durban

  • Product Manager

    • May 2010 - Feb 2013
    • Durban

    • Oversaw the sampling and production of the seasonal ranges.• Research and select true-to-brand on trend fabric, styles and print colours for the season.• Design graphics for the seasonal t-shirts.• Create tech packs for sampling and production.• Created and collaborated with Jordy Smith on a local Signature Series.

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  Hirt & Carter

  • Durban Area, South Africa

  • JNR Designer

    • Feb 2009 - Apr 2010
    • Durban Area, South Africa

    - Worked with clients such as PPC cement, Brutal Fruit, Castle Lager with conceptual designs for ad campaigns through to packaging.- Created Point Of Purchase stands and units from scratch for Simba and ACE

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  Waxy O'Connor’s

  • Waitron & Barman

    • Jan 2008 - Oct 2009

    Waitron and Barman