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Patty (Deschineau) Marcel is a seasoned marketing professional with 20+ years of experience in marketing communications, management, and project management. She has held various roles at Commonwealth Financial Network, Santander Bank, N.A., TIAA-CREF, Standard & Poor's Financial Communications, Cambridge Carnival International, Arnold Worldwide, FleetBoston Financial, and BankBoston. She holds a Certificate in Project Management from Boston University and a Bachelor of Science in Marketing Communications from Salem State University.

Experience

    • United States
    • Financial Services
    • 700 & Above Employee
    • Director, Marketing Client Services
      • Sep 2022 - Present

    • Senior Marketing Manager
      • Sep 2021 - Sep 2022

    • Marketing Manager
      • Sep 2017 - Sep 2021

      Commonwealth Financial Network® is the largest privately held independent broker/dealer–RIA in the U.S., with offices in Waltham, Massachusetts, and San Diego, California. Since 1979, we’ve been helping our field force of independent financial professionals help investors pursue their financial goals. We do that by providing them with the technology, research, resources, and support that allow them to keep their focus on what’s most important: investors and their financial objectives.

    • United States
    • Banking
    • 700 & Above Employee
    • Senior Campaign Manager
      • Jun 2015 - Sep 2017

      Established as the key liaison, in Marketing, collaborating with critical business partners and Center of Excellence to execute marketing campaigns that drives revenue for the bank targeting the Business Banking audience, ensuring flawless project management to ensure campaigns are on time and on budget.

    • Senior Account Executive
      • May 2013 - Jun 2015

      Responsible for developing and executing integrated campaign strategies for Corporate & Commercial Banking clients and prospects, which targeted companies with $25 million to $2 billion in annual revenue.

  • TIAA-CREF
    • Greater Boston Area
    • Account Manager - Contractor
      • Jan 2013 - May 2013
      • Greater Boston Area

      Managed direct mail, online Web and e-mail campaigns targeting asset management, wealth management and retirement plan audiences.

    • Account Manager
      • Sep 2002 - Nov 2012
      • Boston, MA

      Managed day-to-day client activities and served as the liaison between client and all internal groups (production, editorial, sales, design, legal, digital, Web, and finance).

    • Event Sponsor Coordinator
      • Jun 2002 - Sep 2002
      • Cambridge, MA

      Managed Cambridge Carnival Coporate Sponsor accounts.

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Account Executive
      • Mar 2001 - Feb 2002

      Managed national Yellow Pages advertising campaigns for various clients, including: AAA Full Circle Adoption, Aubuchon Hardware, and Garber Travel.

    • Account Executive
      • Feb 2000 - Mar 2001

      Responsible for managing the Massachusetts Department of Public Health - Mass Tobacco Control Program media campaigns.

    • Advertising Specialist
      • Dec 1997 - Feb 2000
      • Waltham, MA

      Responsible for implementation and management of communication programs such as print, radio, and branch merchandising for consumer and small-business clients in the bank's New England markets.

  • BankBoston
    • Waltham, MA
    • Advertising Specialist
      • 1996 - 1997
      • Waltham, MA

      Responsible for implementation and management of communication programs such as print, radio, and branch merchandising for consumer and small-business clients in the bank’s New England markets.

Education

  • 2005 - 2005
    Boston University
  • 2003 - 2003
    Emerson College
  • 1991 - 1995
    Salem State University
  • North Cambridge Catholic HIgh School

Suggested Services

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Industry Focus. “Financial Services”

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