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Bio

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Patti Bassett is a seasoned digital marketing and creative professional with 27 years of experience in web development, email marketing, graphic design, and creative direction. She has held various leadership positions, including Digital Director and Interactive Manager at Infinity Direct, and has worked with notable clients such as Target Corporation. Her expertise spans multiple skills, including Adobe Creative Suite, Dreamweaver, and Integrated Marketing.

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Director
      • Oct 2012 - Present

      Responsible for the hiring, training and management of digital team members.Run weekly planning meetings and daily scrums to keep team members on task and to identify areas/members that need assistance.Coordinate digital project objectives, priorities and timelines with account teams.Participate in executive planning and company positioning meetings.Responsible for strategy, timing, cost estimating, workflow, testing and outcomes of all digital projects from banner ads to e-commmerce sites.Develop scalable, repeatable solutions to create efficiencies and cut down on dev time.Provide hands-on assistance and direction when needed.Write and edit proposals, statements of work and digital content as necessary.Deliver results and insights from campaigns to drive future initiatives.

    • Interactive Manager
      • Mar 2002 - Oct 2012

      As Interactive Manager, I was responsible for the planning, estimation and execution of all digital projects, including timelines, user flows, project management, and front-end / back-end development. Managed large scale email platform and sends, as well as strategy and development for email marketing. Where necessary, I also filled in as a team member on the front-end, email programming and light PHP back-end and database work. Also responsible for the hiring and training of new digital team members.

    • Graphic Designer
      • Mar 1997 - Mar 2002

      Layout and design of packaging, direct mail, business collateral, newsletters and other print materials. Some digital photography and photo retouching. Trained new staff members.

  • Thomas Design Group
    • Greater Minneapolis-St. Paul Area
    • Graphic Artist
      • Sep 1995 - Mar 1997
      • Greater Minneapolis-St. Paul Area

      Electronic design and layout of new product lines and store materials for TargetCorporation, digital photography retouching and prep, Rainbow Foods circulars, print materials, logo and collateral design and some technical duties, such as running film and proofs and installing software, running backups and restoring data.

  • Heartland Samplers
    • Greater Minneapolis-St. Paul Area
    • Graphic Designer
      • Sep 1993 - Sep 1995
      • Greater Minneapolis-St. Paul Area

      Digital, layout, typesetting and illustration of perpetual calendars, miniature books, ornaments, greeting cards and other stationary products. Responsible for display and catalog design and some photography.

Education

  • University of Minnesota-Duluth
    Biology/English

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Digital Marketing and Creative Services”

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