Experience

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  Freelance

  • Freelance Senior Art Director

    • Feb 2023 - Present

    During my time freelancing for Publicis Groupe Africa and Toyota PO1, I had the opportunity to work as the lead art director for the Toyota account handover from FCB to Publicis. I successfully delivered two brand car launch campaigns, including the highly anticipated redesign of the Land Cruiser Prado. Another notable achievement was spearheading the flagship vehicle campaign in collaboration with the world champion Springbok Rugby team. These experiences allowed me to showcase my creativity and strategic thinking, resulting in impactful and successful campaigns that elevated the brand's presence and resonated with the target audience.

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  AFRICA MADE ONLY

  • Cape Town Area, South Africa

  • Creative Director & Co-Founder

    • Jun 2018 - Present
    • Cape Town Area, South Africa

    I am the Creative Director and one of the Founders of the clothing company, I mange the brand in its entirety from a creative perspective and am closely involved with the production of the fashion as well. Africa Made Only is a community conscious brand based in Cape Town, South Africa. Africa Made Only or AMO was born in 2018 of the belief that everything that can be made here should be made here. Winners of the Investec Start Up School 2019. We create authentic, ready to wear & bespoke pieces of clothing which are made by local talent using ethically sourced, limited edition fabric, from all corners of our continent. These items are then sold in our Bay Harbour market store, online and through our network of local stockists.

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  FCB Joburg

  • City of Johannesburg, Gauteng, South Africa

  • Senior Art Director

    • Mar 2021 - Jan 2023
    • City of Johannesburg, Gauteng, South Africa

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  Freelance

  • Senior Art Director

    • Aug 2020 - Mar 2021

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  M&C Saatchi Africa

  • Cape Town Area, South Africa

  • Creative Group Head

    • Jun 2017 - Aug 2020
    • Cape Town Area, South Africa

    The lead Creative Group Head working on Heineken Africa and its sub brands through-out the African region including countries such as South Africa, Democratic Republic of Congo, Ivory Coast and Rwanda. My role is to collaborate with strategic and research teams to conceptualise and develop regional through-the-line brand and promotional campaigns. A recent focus has been on rebranding the digital and social channels and presence for Heineken Africa while still under way it has been well received by both Senior management and in-market teams. A highlight of my time at M&C Saatchi Africa has been a primary team member on the new business and pitching team, winning both Desperdos Beer and Friesland Campina Dairy within the last 12months. Key Brands: Heineken, Mutzig (Beer), Amstel, Friesland Campina, Desperados (Beer).

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  140BBDO

  • Cape Town Area, South Africa

  • Art Director

    • Apr 2016 - May 2017
    • Cape Town Area, South Africa

    I joined as Senior Art Director working on several distinguished local South African brands and launching two international brands into the market, namely Dunkin’ Donuts and Baskin Robins. My role at the agency was the lead team/Art Director on Three Ships Whisky, Two Oceans Wine and Dunkin Donuts; conceptualising the yearly, tactical and launch campaigns for the brands. Whilst at BBDO I was on winning New Business, a Belgian FMCG company. A Highlights of my time at 140BBDO was being a key member of the New Business Team as well as launching global brand Dunkin’ Donuts into the South African market. This launch campaign was celebrated and awarded a Grand Prix for Direct and Promo at the prestigious African Cristals Awards in 2017. Key Brands: Distell (Three Ships Whisky, Two Oceans Wine), Ontex, Dunkin’ Donuts, Baskin Robins.

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  Ogilvy & Mather South Africa

  • Art Director

    • Jan 2013 - Mar 2016

    I began my career at Ogilvy Cape Town, initially as an Intern focused on brand work for SABMiller and its prestigious portfolio of brands. My focus at the agency was the conceptual development of 360 campaigns for SABMiller’s Beer Portfolio as well as Volkswagen South Africa – these two being the agencies key accounts, VW with more than 27years of communication partnership, and the most important brand for the Cape Town office – from both a creative and revenue perspective.Highlights from working at Ogilvy were producing commercials with various international artists such as Timberland and M.O.P for Castle Light (beer), working on the WeChat Wallet local brand. Key Brands: SAB Miller, Volkswagen, British American Tobacco, WeChat