Experience

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  EnMotive

  • United States
  • Events Services
  • 1 - 100 Employee

  • Director of Business Strategy

    • Jun 2018 - Present

    Drive new business through efficiency of leveraging technology and strategic partnerships with stakeholders and executives to increase channel revenue. Able to succinctly articulate complex principles and to demonstrate product function to both business and technical users. Well organized with a track record that demonstrates self-motivation, perseverance and the creativity to achieve both personal and corporate goals. • Executed the strategy of developing new revenue stream through the service of photography for EnMotive which utilizes internal and 3rd party technologies to facilitate all aspects of photography life cycle to deliver immediate photos to participants in a highly engaged medium. • Helped assemble EnMotive's timing division through M&A and organic development in becoming the largest timing company in the United States, timing over one million runners across 10 offices. • Spearheaded the vision for the EnMotive Hub (runner engagement center) which has touch point in excess of 15 million like-minded people, annually and growing through the use of content creation of photos, results and event listings.• Created a back-end operations tool for timers to facilitate all aspects from operations to marketing of current and potential clients.

  • Director of Propaganda and Innovation

    • Jun 2018 - Jun 2020

    Took the learnings and tools from RAM Racing over its technology platform of EnMotive to focus on facilitating the RAM Racing and 3rd party events in driving more revenue. • Streamlined the ability to upload assets for marketing from EnMotive platform giving events SEO, engagement, marketing through both social and email and metrics in a self service way.• Extensive face-to-face interaction with a focus on client relationships, as well as management of partnering account teams to identify opportunities, then architect, position, and close new projects to provide all customers with exceptional results. • Served as stakeholder to help develop and improve the virtual experience offering for EnMotive prior to the start of the COVID pandemic realizing over 250,000 virtual registrations in the first 10 months.

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  RAM Racing

  • United States
  • Events Services
  • 1 - 100 Employee

  • Chief Marketing Officer

    • Nov 2013 - Jun 2018

    Chief Marketing director and Innovation working on all business development and implementation of corporate strategy, analyzing business and market opportunities, including the managing projects that support the growth strategies and business initiatives of RAM Racing. Responsibilities: • Oversee a team responsible of endurance brands including Hot Chocolate 15K/5K race series in marketing initiatives on a national level from strategy, implementation, budgetary, and reporting. • Lead key projects to drive the company's overall growth strategy through automation, digital engagement and technology, planning and execution.• Develop a multi channel strategy for promoting over 30 races under different lifecycle with the best acquisition measurements.• Using behavior and segmented data to achieve relevant messaging across all channel increase conversation 3 folds over conventional methods. • Provide thought leadership and ad-hoc strategic advisement to leaders across the company.• Review existing operations and marketing targets to optimize and improve the bottom line extent of current business operations and potential growth opportunities.

  • Business Strategy Manager

    • Jan 2013 - Nov 2013

    This position serves as an internal expert for entrepreneurial innovation, providing gap and opportunity analysis and influencing operational processes innovation. This position interfaces with the CEO and senior management regularly to support strategy development and execution. Liaise with Industry leaders and groups for best practice identification and potential adaptation. Work independently and or with members of a project team to conduct rigorous, fact-based research and analysis and advise on significant business problems or opportunities. Responsibilities:• Analytical approach to working with internal customers to translate user requirements to streamline efficiencies in all aspects of the business.• Facilitates the strategic planning process and provides expertise and project management for specific strategic initiatives critical to business success. • Develops and launch Salesforce.com CRM strategies to support new product, budgeting, Customer service, reporting, and marketing automation rollouts as well as training on the application.• Build reputation management program to ensure that RAM racing has a consistent culture online. • Implemented content management system to handle over 30 websites from easy to use platform to have concise messaging and ability to update with ease. • Develop and manage the company intern program to produce top candidates for future employment.

  • Participant Experience Representative

    • Jun 2012 - Jan 2013

    Work with race experience department to successfully plan, organize and execute running locally and nationwide. -Work with participant experience director to organize all elements necessary for a successful packet pickup.-Answer customer inquiries via email and phone regarding any of the events.-Work packet pickup prior to events to ensure proper distribution of bibs and goodie bags.-Work with warehouse manager to facilitate truck loading, unloading and storage of items specific to your department.-Assist with registration issues, group registrations and group packet pickups.

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  LARC Consulting

  • Co-Founder

    • Jan 2010 - Oct 2011

    Managed and sold projects to improve business operations with emphasis on sales and marketing effectiveness for mid market sized companies.• Business development leader for a client secured a long term relationship with regional retailers in seven states that led to an increase of $1,000,000 in additional sales.• Developed high volume import/export strategy for a client streamlining a broad range of functions and delivered a 80% cost savings year over year.• Authored business model that led to secure venture funding of $5 million.• Restructured operations to achieve cost saving to realize short and long term gains against operating costs.

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  4Preservation

  • Greater Detroit Area

  • Field Manager

    • Apr 2007 - Dec 2009
    • Greater Detroit Area

    Managed 30 individuals in various team environments across Illinois, Michigan, and Missouri including performance management and human resource functions.·Established and executed integrated brand campaigns to open doors and developed relationships to enable business growth.-Developed key growth campaign, including strategy, creative and writing that exceeded return on investment revenue goal by 30% in a down-turn economy-Coordinated between the national and regional banks including FHA, VA, in the rehab, maintenance, and preservation of their assets.·Scheduled for the need of the clients but also maximized profits for the company