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Patrick Barfield is a seasoned hospitality professional with extensive experience in management, sales, marketing, and revenue analysis. He has held various leadership positions in the industry, including Director of PMS Consulting at Sabre Hospitality Solutions and Regional Vice President, Sales at Sansora International. He is also a skilled CRM expert and has worked with several hospitality companies to implement customer relationship management systems. Patrick has a strong educational background, holding a BA in Accounting Information Systems from the University of West Florida and an AA in Business from Pensacola Junior College.

Experience

    • Consultant

    • Consultant
      • Mar 2016 - Present

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Director, PMS Consulting
      • Jan 2014 - Mar 2016

    • Director Strategic Sales
      • Sep 2011 - Dec 2013

    • Business Development Executive, Hospitality & Travel
      • Jul 2009 - Feb 2011

    • Business Development Manager, Hospitality & Travel
      • Aug 2008 - Jul 2009

    • Director of eCommerce
      • 2005 - 2008

      The Director of E-Commerce & IS Integration is responsible for the development and implementation of a comprehensive E-Commerce & Customer Relationship/Value Management strategy for Seaport. This includes management of our branded web site, global & onward distribution systems, the integration of property based technology with external distribution systems to maximize revenues and increase customer value, loyalty and retention. The director also assists operational managers in leveraging technology to maximize performance. This assistance will include guidance in system selection, establishing performance criteria, measuring performance, and may include occasional operational audits.

    • Regional Vice President, Sales
      • 2003 - 2005

      Sansora International is leader in hospitality and destination marketing solutions. Specializing in Customer Relationship Management (CRM) systems for the hospitality and destination marketing industries. They provided marketing solution in three distinct areas: Marketing Technology, Marketing Analytics and Marketing Communications. Their technology assisted marketing management drive business and become more effective marketers. Sansora delivers services to their clients in a cost-effective application service provider (ASP) model.

    • Vice President, Business Development
      • 2002 - 2003

      HubX is a full-service solutions provider offering advanced technology and business services to lodging organizations via a secured Internet platform. HubX delivers services to their clients in a cost-effective application service provider (ASP) model. HubX offers advanced Internet Booking Engines (IBE), seamless GDS connectivity, central reservation systems and property integration. HubX is venture capital funded.

    • Director Business Development - National Accounts
      • 2001 - 2002

      Springer-Miller Systems (SMS) is a leading provider of hospitality management solutions. SMS’s guest centered hospitality management system, meets the needs of hotel, resorts, spas, and casinos worldwide

    • Regional Sales Manger
      • 2000 - 2001

      Xchange provides software solutions and services for Customer Relationship Management (CRM). Xchange’s tools enable companies to optimize the value of each and every customer relationship through personalized communications, synchronized across all customer touch points to provide a consistent and relevant customer experience.

    • Worldwide Sales Manager
      • 1991 - 2000

      Geac is a provider of mission critical software and systems solutions to corporations around the world. Geac solutions include cross-industry enterprise business applications for financial administration and human resources functions, and enterprise resource planning applications for manufacturing, distribution, and supply chain management. As well, Geac provides industry applications to the hospitality, property and publishing marketplaces.

    • Program Manager - Hotel Marketing
      • 1987 - 1991

      Marketing management and support for the hotel district, which is part of the Airlines and Travel Systems Division.

    • Regional Account Manager
      • 1986 - 1987

      Computer software and service bureau specializing in hospitality, automotive club and law firm systems. A valued added reseller of Wang equipment.

    • Department Manager
      • 1981 - 1986

      Application development and service center for hospitality, manufacturing, distribution and government lines of business.

    • Reservation and Systems Manager
      • 1980 - 1981

      450 room resort property on Florida's Emerald Coast

    • Programmer/Analyst
      • 1979 - 1980

      Small company which developed a law firm client account system for a medium size law firm. Also, provided training and implementation services for payroll systems.

Education

  • 1978 - 1979
    UWF Lewis Bear Jr. College of Business
    BA, Accounting Information Systems
  • 1976 - 1977
    Pensacola Junior College
    AA, Business

Suggested Services

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Industry Focus. “Hospitality”

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