Experience

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  Jellyfish Mexico

  • Mexico City

  • Paid Search Analyst Sr / SEO Analyst

    • Feb 2024 - Feb 2025
    • Mexico City

    Led the implementation, optimization, and scaling of high-impact campaigns across Google Ads (Search, Display, Demand Gen, Performance Max) and Meta Ads platforms. Managed a monthly advertising budget exceeding MXN $15M, ensuring cost-effective allocation aligned with business objectives. Oversaw DSP campaigns, including Amazon Ads, Mercado Libre Ads, and Criteo, with a strong focus on retargeting strategies and ROAS improvement. Launched and optimized Bing Ads campaigns targeted to U.S. audiences, adapting messaging and targeting based on regional behavior and funnel stage. Delivered monthly performance reports to stakeholders, presenting KPIs and actionable insights using platforms such as Looker Studio and Google Sheets, ensuring strategic alignment and accountability. Collaborated cross-functionally with internal creative teams, copywriters, account managers, and IT departments to address technical issues, align messaging, and drive campaign performance. Consistently maintained ROAS above 12 across all managed campaigns by applying rigorous A/B testing, budget pacing, and segmentation strategies. Key KPIs tracked: ROAS, ROI, CPA, CPC, CTR, Conversion Rate.

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  Freelance Projects

  • Mexico
  • Business Consulting and Services
  • 1 - 100 Employee

  • Paid Search / Email Marketing

    • Jun 2023 - Dec 2024

    Managed and executed B2B email marketing campaigns, sending approximately 20,000 emails monthly to business clients. Achieved an average open rate of 25%, a click-through rate of 5%, and a conversion rate of 2%. Maintained a bounce rate below 1% and an unsubscribe rate below 0.5%. Utilized tools like Mailchimp, SendGrid, and Gmass for creating, sending, and tracking email campaigns. Conducted A/B testing to optimize subject lines and content. Implemented list segmentation and double opt-in policies to improve email relevance and deliverability. Maintained domain reputation using DKIM and SPF authentications. KPIs: CTR, Conversion Rate, Unsubscribe Rate, SPAM complete rate, Engagement Over Time: Tracking how engagement metrics (open, click, conversion rates) change over different periods. Edited and produced video content for brands such as SpeedTalk, Jolt Mobile, and NivelarTec, transforming raw footage into polished, publication-ready assets.

  • Video Edit Projects

    • Jan 2018 - 2024

    Applied narrative editing, audio enhancement, color correction, and visual optimization to ensure professional quality. Adapted videos to fit multiple formats and platforms, including Meta, TikTok, and YouTube, respecting platform-specific requirements and best practices. Ensured brand consistency and high visual standards across all videos, including product showcases, campaign creatives, and social media content. Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, and Adobe After Effects for motion graphics and visual storytelling.

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  Esqgo Law Firm

  • SEO Manager

    • Apr 2022 - Jul 2024

    Planning and implementation of SEO campaigns. Sites analysis and comparison of other competitors with SEO Tools Ahrefs, SEMrush, MOZ Content indexing through GSC (Google Search Console). Link building, Link Intersect, and Guest posting. SEO on-page strategies / SEO off-page strategies Fixing errors through Google Search Console in collaboration with IT team. Roadmaps of the website's technical situation Breadcrumbs, Core Web Vitals, Errors, Warnings). Generation of sitemaps.

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  Mobility Ado

  • Mexico
  • Truck Transportation
  • 700 & Above Employee

  • SEO / SEM Manager

    • Mar 2020 - Dec 2023

    Coordinatethe design, content, PR, and IT teams for creating the campaigns assets. Brain storming with the team to generate campaign strategies. Google Ads, Fb Ads, Twitter Ads, LinkedIn Ads Campaigns creation and optimization. Keywords and Google Trends Research. Weekly Search Query Report to find and negate irrelevant terms. Budget distribution for the campaigns. Monthly reports and KPI´s measurement. SEO Strategies for MOBILITY´s ADO blog. Content creation for the blog.