Experience

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  SignatureRealEstateCompanies

  • Boca Raton, FL

  • Broker Associate

    • Aug 2019 - Present
    • Boca Raton, FL

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  ABA Centers of America

  • United States
  • Hospitals and Health Care
  • 300 - 400 Employee

  • VP of Marketing

    • Jan 2023 - 2024

    Growth Strategy: Responsible for strategic planning, branding, positioning, and go-to-market initiatives to ensure self-funded $200+MM healthcare start-up meets double-digit hypergrowth goals year over year. Develop and refine service offerings, value-add messaging, and market investment strategies. Provide thought leadership, establish annual objectives and corresponding initiatives, and coach and mentor team members to achieve world-class performance and career success.Digital Marketing: Responsible for PPC campaigns and organic search engine optimization for 20+ individually branded websites per entity. Modify investment strategy monthly to optimize investments in all digital marketing channels. Established SEO, SEM, social media, and email marketing teams and corresponding goals and metrics. Implemented Google Analytics, SEMRush, HootSuite, and analytical tools to track and optimize conversion rates and marketing spend by channel.Production: Oversee the creation of all marketing materials and communications, ensuring consistency of brand voice and production standards throughout the company. Serve as full-service in-house marketing agency to Operations, IT, Finance, with special attention dedicated to Human Resources and Recruiting to support hypergrowth recruiting goals, including management of recruiting platforms and development of all job ads and descriptions. Guide brand voice and aesthetic for online and offline properties. Responsible for in-clinic branding, expanding to over 30 brick-and-mortar clinics on the east coast in 2024.Competitive Intelligence: Analyze market trends, consumer behavior, and competitive landscape to inform strategic decisions and marketing initiatives. Provide guidance to newly established Real Estate team on target geographic areas and buyer personas. Implemented AI to define and refine target customer profiles, including insights from Google and Meta.

  • Director of Marketing

    • Nov 2020 - Jan 2023

    Events: Manage event marketing team for both internal and client-facing, revenue-generating events. Manage budgets, promotional items, publicity and Cvent registration platform and Cvent developer.Public Relations: Built internal Public Relations department and strategy. Through our efforts, recently awarded “#1 2024 Inc. 5000 Regionals: Southeast list” and “Inc.’s Best in Business list” in 2023.Business Development: Responsible for go-to-market strategy for 20+ in-region reps, including identifying growth targets, materials and tactics to best achieve annual sales goals. Analyze performance and ROI by rep and region.Analytics and Insights: Developed, implemented, and continually monitor dashboards and KPI’s for growth and marketing campaign performance, including conversion rates, customer lifetime values, team member efficiency, identifying high performers and improvements needed to achieve desired CPA’s and ROI. Track sales funnel, acceleration through stages, and admissions life cycle in Salesforce.com and Tableau.

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  ICBD Holdings

  • United States
  • Hospitals and Health Care
  • 1 - 100 Employee

  • VP of Marketing

    • Jan 2023 - 2024

  • Director of Marketing

    • Mar 2019 - Jan 2023

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  Realty Home Advisors, Inc.

  • Boca Raton, FL

  • Broker Associate

    • Nov 2010 - Aug 2019
    • Boca Raton, FL

    Assist clients to buy and sell properties. Conduct business with a confident, charismatic and entrepreneurial style. Perform distressed property services include assistance with loan modifications, short sales and other intricate negotiations, achieving success through passion for superior customer service, persistance and innovative communication techniques.

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  ITWomen

  • Weston, FL

  • Executive Director

    • Jul 2016 - Oct 2018
    • Weston, FL

    Mission and Strategy: Responsible for ITWomen’s strategic planning, developing programs and tactics to ensure growth of the organization year over year. Acted as ITWomen’s spokesperson, staying active and visible in the community to promote our mission to and by working closely with other non-profit, professional, civic and private organizations. Acted as liaison to Board providing members with information to make informed decisions. Business Development : Responsible for the organization’s financial viability and performance through development of strategic donor relationships and fundraising necessary to support ITWomen’s programs. Evolved marketing materials and elevated messaging of corporate partnership packages to better achieve annual goals. Researched, applied for, and managed new grants from inception to completion, ensuring the fiscal integrity of funds spent. Maintained budgets and financial statements.Organizational Operations: Overhauled and reduced cost of operational infrastructure to allow for rapid growth of the org, implementing best-in-class enterprise solutions available to non-profit organizations at reduced or no cost: stood up instance of Salesforce.com Nonprofit Success Pack (NPSP) for enhanced donor database management; migrated disparate platforms to Google G Suite; and maximized usage of other products and licensing benefits offered by Microsoft for Nonprofits.

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  Motorola Solutions

  • Miami/Fort Lauderdale Area

  • Regional Manager, LACR Demand Center

    • Jun 2012 - Oct 2015
    • Miami/Fort Lauderdale Area

    Demand Generation: Developed and implemented integrated programs in key markets informed by customer needs, market trends, key competitors, and brand direction. Developed integrated nurture streams designed to increase share of wallet among current customers and accelerate buying cycle of prospects. Oversaw regional campaign management and reported on campaign effectiveness from top to bottom of the funnel. Adapted and localized global marketing messages and programs for use in region, with an understanding of local competitive environments and customer behaviors.Demand Center Lead: Responsible for strategic development and planning of marketing programs, technology enhancements and structure of regional team in global framework. Attained buy-in and conducted change management as necessary, streamlining processes and proposing functional realignments that increased speed to market. Collaborated with cross-functional teams in Channel Marketing, Sales, Sales & Marketing Operations, Communications, Solutions and Product Marketing teams. Data Analytics and Lead Management: Managed data health and completeness of master customer database. Analyzed and offered insights into customer data, including campaign modeling tools and demand waterfall projections. Honed strong analytical skills with an affinity for understanding and acting on trends in data. Worked closely with Sales Ops developing and monitoring SLA's around lead management, jointly taking responsibility for funnel performance.Digital Operations & Platform Management: Oversaw system integration projects between marketing automation platform (Eloqua 10) and CRM (Salesforce.com). Created, implemented and optimized campaigns and lead scoring strategy within Eloqua. Planned, monitored and reported on inbound activities, such as AdWords and other PPC campaigns, through Google Analytics, Webtrends and BrightEdge. Planned, monitored and reported on outbound activities in Eloqua and SFDC.

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  Realty Associates Florida Properties, Inc.

  • Boca Raton, FL

  • Director of Marketing

    • Jan 2011 - Jun 2012
    • Boca Raton, FL

    Corporate Marketing: Developed and maintained corporate and brand identity. Created programs, messaging and strategies designed to propel a regional brokerage into the national arena, competing with world-renown brands. Directed overhaul of key corporate marketing messages, project managed website revamp, conducted and analyzed market and competitive research and redesigned recruitment/retention campaigns. Acted as key sales and marketing advisor to owner/CEO.Business Development: Manage current business relationships with corporate and joint venture partners. Propose and oversee new strategic partnerships and collaborations, identifying and capitalizing on opportunities for mutual growth. Supervise internal and external resources while developing new product offerings and programs for over 600 agents.

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  Citrix Systems, Inc.

  • United States
  • Software Development
  • 700 & Above Employee

  • Lead Marketing Manager

    • Jan 2008 - Oct 2010

    Partner Program: Drove the evolution of the Citrix Ready partner program from a standard strategic partner program to a substantial product verification program that allowed Citrix partners to validate their product, solution, or service as compatible with Citrix products. Managed team members and interns and interacted with cross-functional team members and counterparts within Citrix and partner companies. Collaborated on Citrix Ready launch in Japan and China.• Through the use of emerging technologies and traditional marketing methods, grew the Citrix Ready partner program from approximately 30 partners to over 300 – a 10x increase – in just over 2 years.Web Development: Worked with Web developers on Citrix Ready catalog incorporating such Web 2.0 features as dynamic RSS feeds, forums, video portlets, blogs. Tracked and analyzed traffic, trends and measure success through Google Analytics.Community and Social Media: Responsible for online community development and social media strategy for Citrix Ready partner program. Developed ongoing strategies for Twitter, Facebook, internal and third-party blogs and partner podcasts.Communications: Composed marketing messages for program communications and website content. Designed and produced sales materials and corporate presentations. Contributed news, sales items and marketing materials for inclusion in internal and external company newsletters as well as channel email blasts.

  • Alliance Marketing Manager

    • Oct 2002 - Dec 2007

    Alliance Marketing: Developed, in concert with Citrix and partner executives and senior level managers, corporate strategic plans and objectives across worldwide geographic regions, aligning program plans with revenue objectives and market opportunities. Interacted with business development and alliance partner counterparts to plan and execute joint marketing strategies and programs for partners such as Microsoft, HP, SAP and Oracle.• Specific activities included content creation, collateral development, direct marketing program development and execution, event planning and participation, creation of seminars/webinars for inside sales and channel, sales tool development, website content implementation, sales training and co-branded advertising.• The resulting marketing and sales engagement resulted in three-time “ISV Partner of the Year” awards from key partner Microsoft.Partner Marketing: Worked with Citrix sales and channel teams and GEO organizations on the Citrix Ready partner ecosystem, delivering a multi-tiered global alliance partner and branded verification program. Assisted in integrating company product strategy into alliance partner ecosystem to ensure alignment of partner roadmap and solution focus. Developed consistent marketing and program benefits strategy for members.Events: Established and maintained departmental trade show calendar. Created and updated multiple iterations of corporate booth properties to reflect changes in corporate "look and feel" and new marketing messages. Negotiated contracts and coordinated show participation, speaking engagements and promotional opportunities.Public Relations: Worked with internal public relations department and investor relations agency and acted as liaison to partners’ public relations agencies. Developed and published press releases, as well worked jointly with agencies on events such as press conferences, interviews, and media tours.

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  Horacio A. Sotolongo Real Estate

  • Licensed Florida Real Estate Sales Associate

    • Sep 2002 - Oct 2010

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  BarPoint.com

  • Director of Creative Services

    • Dec 1999 - Aug 2002

    Creative Services: Developed and implemented marketing campaigns and promotional initiatives to increase consumer awareness/site traffic. Conceived graphic design elements, wrote marketing messages and conducted media buys for online and offline advertising, including print campaigns in major national periodicals and newspapers, such as The Wall Street Journal. Managed internal creative services staff and acted as liaison to external ad agency.Alliance Marketing: Developed and implemented joint sales and marketing initiatives, such as co-branded advertising and product promotions, with technology partners (Palm, Symbol, Motorola) and carrier partners (AT&T, Nextel, Verizon). Participated in regional conferences and joint trade shows. Worked with partners on joint press releases.

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  Systems Union Inc. (now Infor)

  • Marketing Programs Manager, LACR

    • Jul 1998 - Dec 1999

    Direct Channel: Established brand awareness and generated customer demand through direct mail programs, regional trade shows, product launches, special events, customer retention programs, as well as participated in the design and placement of newspaper, magazine, and web banner ads. Indirect Channel: Planned, developed and implemented Value-Added Reseller (VAR) recruitment campaigns to acquire capable and skilled resellers. Coordinated and promoted joint marketing and media programs through Marketing Co-op program. Jointly participated in trade shows.Communications: Wrote and edited content for Latin American pages of company website. Circulated monthly communication packs to regional offices, VARs, and public relations agencies, keeping them abreast of new product information, marketing programs, special promotions.Collateral: Secured sales and marketing literature in English, Spanish, and Portuguese, working closely with advertising agencies, design shops, editors, translators, printers, and other related vendors. Developed and maintained corporate press kit.

  • Customer Marketing Programs Manager

    • Jul 1997 - Jul 1998

    Customer Retention: Developed and implemented direct marketing campaigns to user base, including customer retention and upgrade programs. Created and produced collateral and promotional materials. Managed direct marketing representatives on a project basis.Customer Communications: Initiated, managed, and maintained contact with customers through printed and electronic newsletters, user groups, product launches, seminars, and gala events.Customer Care: Designed and maintained a customer feedback database. Followed-up on outstanding customer issues. Coordinated customer care efforts with sales, technical support, and professional services departments for a ‘team’ approach to customer satisfaction.

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  Platinum Software LAC (now Epicor)

  • Miami/Fort Lauderdale Area

  • Business Operations Coordinator

    • Jun 1994 - Jun 1997
    • Miami/Fort Lauderdale Area

    Office management through to company transition and evenutal acquisition by Systems Union, Inc.

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  Abba Trading Corporation

  • Traffic Coordinator

    • Jul 1993 - May 1994

    Exporters of professional audio equipment to Latin America