Experience

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  Pure Haven Essentials

  • Warren, RI (Corporate Office)

  • Independent Consultant

    • Jan 2014 - Present
    • Warren, RI (Corporate Office)

    My mission as an Pure Haven Essentials Independent Consultant is to first educate consumers on the presence of dangerous chemicals, and their health risks, in most mass marketed personal care and home cleaning products and to provide a SAFE and EFFECTIVE alternative with Pure Haven Essentials. To learn more check out my website at www.purehavenessentials.com/pattimartin.

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  Staples, Inc.

  • Media Services Contractor

    • Oct 2004 - May 2006

    Developed and implemented four added-value radio and television promotional events to coincide with major corporate initiatives like new market entries (“Doorcrashers”) and Holiday Digital. Each event was designed to drive incremental traffic and sales, location awareness, and communicate the Staples’ easy brand message. Negotiated directly with radio and television stations to place “easy” themed promotions per event. Delivered promotional value of $192K per event. Worked with the Staples’ branding, regional marketing, ad agencies, and legal teams to develop each customized “easy” promotion. Media vehicles participated in multiple promotions per event.

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  Wind River Environmental

  • Director of Marketing

    • Sep 2001 - May 2004

    Directed the strategic development and implementation of all advertising and sales promotion initiatives for America’s largest septic service provider. Managed a $1 million marketing budgetfor two divisions – Wind River Environmental and Gorilla Truck Sales. Directed brand development and positioning. Conceptualized the development of informational websites for both divisions. Negotiated and placed all trade magazine advertising for the Gorilla Truck Sales division. Developed and implemented a $650K yellow page marketing program. Designed all sales collateral (brochures and direct mailers) and ads for both divisions Developed and executed all special marketing initiatives to prospect new business and increase response rates of existing customer base.

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  Samsonite

  • Director of Marketing

    • 1998 - 1999

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  ADAP, Inc (Auto Palace)

  • Director of Marketing

    • Jun 1996 - Mar 1998

    Directed a staff and an outside ad agency in the development and execution of all advertising, research, sales promotion and public relations activities for a $115 million regional auto parts chain. Developed and administered multi-million dollar strategic marketing plans and budgets. Managed all customer research studies that identified Auto Palace’s core customer’s needs, purchasing habits and demographic profile. Oversaw all media and promotional analyses that measured and optimized the effectiveness of all marketing endeavors. Supervised all aspects of print (FSI & ROP) and broadcast (radio) media planning and placement through an in-house print media staff and an outside broadcast agency. Negotiated NASCAR race team contracts and directed the execution of all the promotions associated with this sports marketing program. Directed all sales promotion activities that drove customer traffic into stores and enticed customer loyalty (i.e. grand openings, sports marketing events & frequent buyer club). Worked with merchandising and operations to determine monthly product features for all print and broadcast advertising sale events. Supervised all aspects of the creative production processes for each sale event and promotion. Managed an outside agency in the strategic development and implementation of various publicity efforts that communicated the Auto Palace brand and mission (“We Help People Fix Their Cars”) to our customers in the communities where we did business.

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  Just For Pets Superstore/Petco

  • Director of Marketing

    • Jul 1994 - Jun 1996

    Directed the planning and implementation of all media, research, sales promotion and public relations activities for a regional pet supply superstore chain. Developed strategic marketing plan andbudget. Designed and implemented all sales promotion activities including event marketing. Managed all internal market research studies that defined customer profiles and store trade area analysis.Supervised all media planning that included print, direct mail, radio and television. Implemented all post promotional and media event sales analysis. Developed and managed the implementation of all public relations activities and programs. Worked with merchandising to develop “co-op” advertising and marketing programs. Supervised all aspects of print and broadcast production.

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  J. Baker, Inc (Formally, Morse Shoe, Inc.)

  • Marketing Manager

    • Aug 1993 - Jun 1994

    Directed a staff in the planning and implementation of all sales promotion, media and research activities for a $200 million footwear chain. Directed sales promotion efforts that include event marketing, ethnic marketing and frequent buyer club activities. Supervised all media department endeavors that incorporated the planning and execution of a $3 million annual pre-print (FSI) program and broadcast media activity for 10 promotional events. Managed all internal and external research activities that defined Fayva’s customer base and competitive set. Developed and administered a $7.5 million marketing budget. Supervised post promotional sales analysis for all media supported events.

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  Morse Shoe, Inc.

  • Media Manager

    • Mar 1991 - Aug 1993

  • Print Media Buyer

    • Jul 1989 - Mar 1991

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  Zayre Corp. (Zayre Division)

  • Assistant Media Buyer

    • Jul 1986 - May 1989