Experience

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  DOC EMET PRODUCTIONS INC

  • Vice President and Member of Board of Directors

    • Jan 2017 - Present
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  Marketing Consultancy

  • Expert in technology marketing, leadership, and change management

    • Jan 2012 - Present
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  WEST

  • Cambridge, Massachusetts

  • Board of Directors; Director of Marketing

    • Dec 2010 - Jun 2012
    • Cambridge, Massachusetts

    Non-profit that promotes the advancement of women in the business of science and technology.• Developed organization’s brand positioning through SWOT and competitive analysis; defined mission and differentiated value proposition. Instituted visual identity, redesigned website, and enhanced promot...

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  IBM

  • Director, Marketing and Communications

    • 2005 - 2010

    SELECTED ACCOMPLISHMENTS• Achieved 56% revenue growth in established business and expanded beyond installed customer base by shifting marketing focus to new prospects• Increased revenue by 9% and determined optimal marketing mix through intensive market test in nascent small business market where brand had little perceived relevance• Improved ROI by 48% through focus on reporting, analysis, and timely action while leading worldwide advertising, search engine marketing, event and client references team• Recognized with Excellence Award for outstanding teamwork and collaboration; selected as a judge of company’s global Best Practices in marketing• Member, Software Group Marketing Board, the decision-making body managing marketing in IBM’s software division• Member, Marketing and Communications Leadership Team, IBM’s marketing leadership team

  • Manager, Marketing Communications

    • 1997 - 2005

    • Established start-up OEM business’ brand identity, value proposition, and messages that garnered attention from industry influencers and prospective customers• Delivered over $55M in revenue by strategically developing and leading execution of division’s first marketing program, altering routes to market. Pioneered focus on interactive marketing.• Decreased ratio of expense to revenue from an average 7% to 0.4%• Won IT Services Marketing Association’s Gold Award for multi-channel program linkage with advertising launch of new services practice. Recognized with General Manager’s Excellence award for exceptional leadership of new product launch

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  Digital Equipment Corporation

  • Manager of Analyst Relations

    • 1993 - 1996

    Developed and directed media and analyst programs for announcements, trade shows, special events and tours in new business venture within competitive semiconductor field • Surpassed the largest competitor’s visibility by 120 percent by creating positive perceptions for this emerging business• Awa...

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  Digital Equipment Corporation

  • Strategic Planning Manager

    • 1989 - 1992

    Developed the long range plan, including specific market share and revenue goals for a $2B business unit by defining the organization’s strategic business objectives, product strategies, marketing plans and sales programs.• Identified high growth, $1B opportunity through thorough research and ana...