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Patricia Desroches

Business & Marketing Consultant at Self-employed
Intro Book
Results-driven marketing strategist with extensive experience in advertising, marketing communications, and public relations.
  • Claim this Profile
Location
Holyoke, Massachusetts, United States, US
Skills
  • Advertising
  • Marketing
  • Social Media Marketing
  • Newspapers
  • Marketing Communications
  • Show all
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Bio

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Patricia Desroches is a seasoned marketing professional with extensive experience in advertising, marketing communications, and public relations. She has held senior roles in various companies, including Self-employed, Connected Marketing Group, and New Mass Media/Tribune Corporation. Patricia has also worked as an Advertising & Marketing Director at H.S. Gere & Sons/Valley Advocate & Preview Massachusetts Magazine. With a strong background in managing advertising sales, marketing operations, and community outreach, Patricia is well-equipped to deliver results-driven marketing strategies.

Experience

  • Self-employed
    • Business & Marketing Consultant
      • Jan 2013 - Dec 2020

  • Connected Marketing Group
    • Shutesbury, MA
    • Senior Partner & Co-Founder
      • Oct 2014 - Dec 2016
      • Shutesbury, MA

  • H.S. Gere & Sons/Valley Advocate & Preview Massachusetts Magazine
    • Advertising Services
    • 1 - 100 Employee
    • General Manager
      • May 2010 - Dec 2012

      Oversee all day-to-day business, sales and marketing operations of weekly newspaper, monthly and niche magazines, as well as websites.

    • Advertising & Marketing Director
      • Dec 2007 - May 2010

      Responsible for all sales, marketing and community outreach for weekly newspaper, magazines, websites and events. Enforced legal compliance of company trademarks to protect brands.

  • New Mass Media/Tribune Corporation
    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Advertising Manager
      • Nov 2000 - Dec 2007

      Managed advertising sales of Valley Advocate weekly newspaper and website, and monthly magazine Preview Massachusetts. Lead a team of marketing executives to record breaking sales numbers and was institutional to the success of the launch of a new magazine in the market.

    • Advertising & Marketing Coordinator
      • May 1994 - Nov 2000

      Promoted multi-media company's weekly newspaper, the Valley Advocate, and website utilizing in-house and external marketing vehicles (newspaper, radio, TV, etc). Executed on-site event promotions with clients and entertainment organizations. Collaborated with community organizations, such as Chambers of Commerce to create events to promote surrounding business communities.

  • MTI Systems
    • Office Administrator/Asst to VP of Sales & Marketing
      • Jun 1993 - Apr 1994

      Responsible for all administrative functions of main office and support for Vice President of Sales & Marketing for international software company.

Suggested Services

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Industry Focus. “Marketing and Advertising”

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