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Patcharanuch Suthirach is a seasoned international business professional with expertise in sourcing, product development, and management. With over 20 years of experience in various roles, including Senior Category Manager, Overseas Marketing Manager, and Freelance Consultant, Patcharanuch has developed a strong background in managing cross-cultural teams, negotiating with suppliers, and driving business growth. He holds a Bachelor's degree in Humanity Faculty from Mahawithayalai Ramkhamhaeng and a Bachelor Degree in Ramkhamhaeng University.

Experience

  • Self employed
    • China and Thailand
    • Overseas Marketing Manager and Buyer, Sourcing & Business Consultant, Des...
      • Mar 2017 - Present
      • China and Thailand
  • VCan
    • VCAN Tower, 1471 Soi Ladprao 94, Bangkok 10310,...
    • VP Sales and Marketing - Consumer Division
      • Jun 2015 - Mar 2017
      • VCAN Tower, 1471 Soi Ladprao 94, Bangkok 10310,...

      Handle all keys retailers accounts's sale performance, promotion supports, marketing advertising / display / event arrangement.New business development with expanding more distribution channels.Coordinate with Principle for new products strategy and launching plan.Logistic / warehouse / inven...

  • Thai City Electric Co., Ltd.
    • Bangkok Metropolitan Area, Thailand
    • Senior Sourcing Manager
      • Mar 2015 - May 2015
      • Bangkok Metropolitan Area, Thailand

      Sourcing and develop new Home Appliances Products Category.Direct import mainly from China, Malaysia, etc.Marketing strategy / research and product launching.

  • Big C Supercenter
    • Bangkok, Thailand
    • Senior Category Manager-Import & Sourcing Dept.
      • Aug 2012 - Feb 2015
      • Bangkok, Thailand

      Import & Sourcing Dept. : Senior Category Manager (Fresh Food – Non Food / Direct Imported Product)-. Fresh Food Category i.e. Mix of Mushroom variety, Fresh Fruit, Frozen Seafood, Meat, etc. from USA, France, Peru, Chile, China, India, Australia, New Zealand, Vietnam, Japan, Norway, etc.-. N...

  • OTC Design & MFG
    • Bangkok, China, Indo-China
    • Merchandising/Sourcing/Development Manager
      • Apr 2012 - Dec 2012
      • Bangkok, China, Indo-China

      Freelance for product sourcing, product development, product design, business consultant / development.

    • Senior Merchandiser
      • Feb 2000 - Jan 2012

      Develop customer contacts, provide service to all customers for the location asneeded, create business opportunities, write contracts, and execute any transactionalactivity.-. Sourcing / Manage / Coordinate / auditing new supplier to be qualified for servingto the customer.-. Sourcing new product...

    • Senior Merchandiser
      • Feb 2000 - Dec 2011

      2 ways merchandising communication.Price quotation, negotiationProduct sourcing, product developmentFactory audit, product testing, quality controlShipment procdure arrangement and control.Fair VisitngETC.

    • Export Manager
      • Jun 1999 - Nov 1999
    • Export Manager
      • Jun 1999 - Nov 1999

      Handle daily communication / correspondence between customer and productionteam.-. Product development , Price quotation, Production review, Shipment inspectionbefore shipment release.-. Taking care for new factory at North of Thailand include production staff training .THB 35,000

    • Assistant Export Manager
      • Mar 1996 - May 1999

      Handle daily correspondence of assigned customer.-.Coordinate with R&D for new development.-. Coordinate with production team for shipment procedure.-. Pre-inspection to reach customer's standard quality requirement.-. Accompany with customer's inspector before shipment release.-. Loa...

    • Assistant Export Manager / Trade – Event Manager
      • Mar 1993 - Jan 1996

      Handle all communications of assigned customer.-.Coordinate with R&D for new development for Trade Fair exhibiting.-. Coordinate with production team for shipment procedure.-. Pre-inspection to reach customer's standard quality requirement.-. Accompany with customer's inspector before...

    • Asst. Operation Manager / Asst. Sale Exhibition Manager
      • Jun 1990 - Feb 1993

      Coordinate with exhibitor / sub-contractor for Trade Fair construction before and atsite.-. Assist to Operation Manager to arrange / manage Trade Fair Exhibition at site tocomplete all booths construction.-. Trade Fair Exhibition Hall / Event management / decoration.-. Local / Oversea Exhibition ...

Education

  • 1985 - 1990
    Mahawithayalai Ramkhamhaeng
  • Ramkhamhaeng University
  • Saparachinee School
  • Saparachinee School

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