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Pat Rosenthal profile image

Pat Rosenthal

Digital Data Analyst, eBusiness at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">AAA Northeast</span>
Intro Book
Seasoned marketing and analytics professional with 30+ years of experience in market research and product marketing.
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Location
Hopkinton, Massachusetts, United Stat...
Skills
  • Analytics
  • Market Research
  • Product Marketing
  • Marketing
  • Lead Generation
  • Show all
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Bio

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Pat Rosenthal is a seasoned marketing and analytics professional with 30+ years of experience in market research, product marketing, and management. He has a strong background in data analysis, market segmentation, and lead generation. Pat has worked with top companies like EMC Corp and AAA Northeast, and has a degree in Education, Psychology from Worcester State University. Pat has expertise in analytics, market research, product marketing, marketing, lead generation, management, program management, Salesforce, CRM, demand generation, and strategy.

Credentials

  • Women's Equity Challenge Finisher
    AAA Northeast
    Oct, 2023
    - May, 2026
  • Lean Six Sigma Green Belt
    -

Experience

  • AAA Northeast
    • Greater Boston Area
    • Digital Data Analyst, eBusiness
      • 2017 - Present
      • Greater Boston Area
  • EMC Corp
    • Senior Research Analyst, Digital Marketing
      • 2010 - 2016

      Consulted with key cross-functional global stakeholders, determined relevant KPIs and performance metrics, identified data sources, including Aprimo, Salesforce, Adobe Analytics, Hybris, SAP, DNB, and Demandbase.Optimized efficient, timely decision-making thru comprehensive interactive dashboards, operational reports leveraging agile methodology and deep dive analyses.

    • Senior Campaign Analyst, Database Marketing
      • 2005 - 2010

      Performed market segmentation, competitive and opportunity tactical and strategic analyses supporting Go-To-Market (GTM) requirements and leveraging data mining and business intelligence (BI) tools.

    • Marketing Research Programs / Database Manager, EMC Research Group
      • 2000 - 2005

      Managed team of 4 research analysts focused on EMC customer research and customer data management.Managed Americas and Europe/Middle East/Africa Partner Council Research Program for 3-years.

    • Marketing Information Analyst Manager, Market Business Analyst, Senior Market Information Specialist
      • 1992 - 2000

      Previous positions

  • Microvasive, Inc (acquired by Boston Scientific)
    • Milford, MA
    • Customer Service Representative
      • 1984 - 1987
      • Milford, MA

Education

  • Worcester State University

Suggested Services

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Industry Focus. “Marketing and Advertising”

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