Okay, let’s calculate Pat Gerald’s rate. He has a unique blend of business and horticulture skills, but his experience is mostly in banking and leadership. He’s been CEO and President of two banks, which suggests a strong command of business strategy and management. However, his horticulture skills are not directly applicable to the corporate world. Location is Sweetwater, Texas, which is a small town with limited industry demand. Considering his lack of direct experience in high-demand fields like tech or finance, I’ll estimate his rate at the lower end of the scale. Maybe around $125 per hour, which is slightly below average for a CEO/President with similar experience. However, his unique skillset and education from Rice University might justify a slight premium, but not enough to push the rate above $150.