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Parinya Lukkanapiruk
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Bio
Credentials
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Sustainable Event Professional Certificate (SEPC)
Events Industry CouncilSep, 2021- Apr, 2026 -
Certified Incentive Specialist
SITEJul, 2021- Apr, 2026 -
Trainer Assess
AccorMar, 2019- Apr, 2026 -
7 Habbits
Marriott InternationalMay, 2018- Apr, 2026 -
Managing & Developing Sales Associates
Marriott InternationalJun, 2017- Apr, 2026 -
Prospecting Success ( Business Development)
Marriott InternationalJan, 2017- Apr, 2026 -
Distribution Workshop
Marriott InternationalMar, 2016- Apr, 2026 -
Foundations of Leadership
Marriott InternationalOct, 2013- Apr, 2026 -
Advanced Communications Skills
Marriott InternationalJul, 2011- Apr, 2026 -
Conflict Resolution
Marriott InternationalJul, 2011- Apr, 2026 -
Revenue Maximization
Marriott InternationalMay, 2009- Apr, 2026 -
Sales & Service Foundations
Marriott InternationalMay, 2009- Apr, 2026 -
First Shot Best Shot
Marriott InternationalJun, 2008- Apr, 2026 -
Digital Event Strategist
PCMAFeb, 2022- Apr, 2026
Experience
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Thailand
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Hospitality
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100 - 200 Employee
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Senior Director of Sales
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Oct 2023 - Present
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Director of Sales
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Jul 2018 - Oct 2023
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Le Méridien Hotels & Resorts
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Suvanbhumi, Bangkok
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Director of Sales
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Dec 2015 - Jun 2018
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Suvanbhumi, Bangkok
- Ensure hotel exceeds budgeted goals.- Analyses current and potential markets/trends, co-ordinates all activities to maintain and increase revenue through added business volume and increased rates.- Establish excellent working relationships with all internal stakeholders and clients- Collaborate with Direct of Sales & Marketing and Director of Revenue Strategy to evaluate business opportunities.- Monitors all day to day activities of direct reports.- Work with sales team to review, analyze and collaborate on revenue outlier opportunities.- Represents and promotes the hotel by maintaining constant contact with the market and the customer base of the responsibility through customer relationship management.- Participates in sales calls with members of sales team to acquire new business and/or close on business.- Meets with guests from major producers/ organizers of big events staying in the hotel to ensure guest satisfaction
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Assistant Director of Sales
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Jan 2014 - Oct 2015
- Procures new and repeat business for the hotel.- Analyses current and potential markets/trends, co-ordinates all activities to maintain and increase revenue through added business volume and increased rates.- Establish excellent working relationships with all internal stakeholders and clients- Collaborate with Direct of Sales & Marketing, Director of Revenue Strategy and Director of Sales to evaluate business opportunities.- Responsible in achieving the room objectives of the assigned markets and business segments.- Work with sales team to review, analyze and collaborate on revenue outlier opportunities.- Represents and promotes the hotel by maintaining constant contact with the market and the customer base of the responsibility through customer relationship management.- Maintains and updates sales records manually and electronically as required.- Meets with guests from major producers/ organizers of big events staying in the hotel to ensure guest satisfaction.
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Assistant Director of Sales
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Oct 2012 - Dec 2013
- Development and implementation of strategic sales strategies.- Drive Total Hotel Revenue- Establish excellent working relationships with all internal stakeholders and clients- Collaborate with Direct of Sales & Marketing, Director of Revenue Strategy and Director of Sales to evaluate business opportunities.- Responsible in achieving the room objectives of the assigned markets and business segments.- Work with sales team to review, analyze and collaborate on revenue outlier opportunities.- Represents and promotes the hotel by maintaining constant contact with the market and the customer base of his/her responsibility through customer relationship management.- Maintains and updates sales records manually and electronically as required.
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JW Marriott
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Bangkok Metropolitan Area, Thailand
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Senior Sales Manager
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Apr 2010 - Sep 2012
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Bangkok Metropolitan Area, Thailand
- Responsible in achieving the room objectives of the assigned markets and business segments.- Represents and promotes the hotel by maintaining constant contact with the market and the customer base of the responsibility through customer relationship management.- Maintains and updates sales records manually and electronically as required.- Work with sales team to review, analyze and collaborate on revenue outlier opportunities.
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Marriott International
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Thailand
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Account Manager
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Mar 2009 - Mar 2010
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Thailand
- Sales Ambassador for JW Marriott Bangkok, Renaissance Koh Samui and Courtyard by Marriott Bangkok.- Responsible in achieving the room objectives of the assigned markets and business segments.- Represents and promotes the hotel by maintaining constant contact with the market and the customer.- Maintains and updates sales records manually and electronically as required.
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Sales Executive
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Dec 2006 - Feb 2009
- Implement sales and marketing activities.- Maximize sales in all market segments.- Effectively manage and network existing accounts and to identify and develop new business opportunities; to actively promote and sell the property.
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Education
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2001 - 2004Kasetsart University
Bachelor of Arts (B.A.), Tourism Management
Suggested Services
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Industry Focus. “Hospitality”
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