Bio
Credentials
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GMP
Indian Institute of Management, Indore
Experience
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United Arab Emirates
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Retail
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700 & Above Employee
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Concept Manager - Max Fashion
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2020 - Present
Key Contributions & Achievements:Maintain oversight of e-commerce and physical store operations in the country, including directing and managing sales amounting to AED 320M ($90M) in a year, holding full P&L responsibility, administering budget and operational costs, and submitting operational reports to the Chief Operating Officer (COO) of Max Fashion. Demonstrate solid expertise in developing brand growth strategies, modifying and updating current operational standards to generate cost savings across the stores, as well as recording net promoter score (NPS) and customer feedback to drive service excellence. o Ensured seamless product delivery throughout the COVID-19 lockdown period by running dark store operations to fulfill online orders. o Exceeded YoY Net Profit Before Tax (NPBT) targets and recorded a considerable increase in sales over the last 2 years.o Define target inventory levels in consultation with the planning team, regulate and ensure proper liquidation of aging inventory, and promptly report over/under stock situations to the planning team. o Build and foster close coordination and communication with Buying, Merchandising, Logistics, Marketing, and Visual Merchandising teams. o Boost employee engagement levels by developing and implementing dynamic people-focused solutions in close coordination with the human resources business partner (HRBP).o Oversee and monitor effective implementation of training and succession plans, provide extensive coaching and training support to Store Managers, and maintain optimal staffing levels during peak seasons.o Direct omnichannel operations by ensuring delivery of customer orders within the committed turnaround time (TAT), tracking click-and-collect orders, and developing pertinent understanding of customers through in-store app downloads. o Establish productivity goals and estimate and track employee costs while working in close liaison with the HRBP.
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Regional Concept Business Head - Max Fashion
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2016 - 2020
Key Contributions & Achievements:Drove significant like-for-like (LFL) growth and operational efficiency enhancements measured in terms of UPT, conversion, ATV, and sales per sq. ft. across 20 stores in 14 cities of Southern KSA. Efficiently managed financial performance of the regional business worth SR 260M+ ($70M). Conducted regular retail meetings and store visits to ensure efficient store operations management. Tracked and maintained compliance of regional business operations with pertinent health, safety, labor, and employment regulations. Spearheaded refurbishment of existing stores and opening of new ones in the assigned region. o Entrusted to manage all facets of inventory operations, including scrap disposal, store valuation, receiving & inspection, stock verification, inventory optimization, and determination of outdated and extra items. o Managed employee-centric activities, including amplifying performance levels and developing personnel skills through training and development programs, as well as identifying and onboarding top talent to meet human resource needs.o Strictly adhered to planograms and concept guidelines to design and develop creative retail displays in coordination with the Visual Merchandising (VM) Manager.o Identified profitable products to increase revenues by periodically performing an extensive business portfolio analysis.o Utilized well-designed performance improvement and development plans to review Store Managers’ performance.o Delivered consistent customer experience and financial performance while fulfilling all requirements of the Saudi nationalization scheme.o Curtailed annual inventory loss to a considerable extent and surpassed yearly NPBT targets.o Coordinated with the learning and development (L&D) team to devise and introduce a robust development plan for new personnel and Saudi supervisors.
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India
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Retail
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300 - 400 Employee
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Deputy General Manager, Operations
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2014 - 2015
Key Contributions & Achievements:Oversaw and managed profit generation across 33 company-owned retail outlets and 5 franchises in Telangana, AP, and Karnataka. Conducted a thorough analysis of market competition to develop an ROI roadmap and forecast penetration rate of new products. Provided comprehensive guidance to develop and execute standard operating procedures (SOPs) and employee retention policies. o Successfully onboarded new customers by developing and implementing an effective Hospital Engagement Program.o Spearheaded the inauguration of 22 retail outlets, significantly enhancing business presence throughout the western Indian regions of Gujarat, Madhya Pradesh, and Maharashtra. o Worked collaboratively with the Real Estate Team to boost store performance by decreasing rental rates for mall outlets. o Achieved LFL retail sales growth of 3% in terms of Average Basket Size (ABS) and 15% as measured across Average Transaction Value (ATV) and conversions while monitoring and maintaining the availability of requisite training programs and tools to evaluate these metrics in stores. o Effectively catered to dynamic business needs by creating management development and quarterly incentive programs for Business & Store Managers and Brand & Store teams, respectively, as part of succession planning efforts. o Ensured smooth execution of reward and recognition (R&R) program called Supernova by supporting the HR team in formulating respective assessment criteria for employees.o Attained business goals and objectives by monitoring competitors' activities, researching and assessing current marketing trends, prospecting new revenue streams, and administering efficient sales operations.o Consistently sustained operating profitability by generating substantial cost savings and optimizing stock levels through efficient planning and coordination of store operations.
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Regional Manager
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2013 - 2014
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Business Manager
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2009 - 2013
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Training Manager – North
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2008 - 2009
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India
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Retail
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700 & Above Employee
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Manager - Talent Transformation
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Aug 2006 - Dec 2008
Part of team responsible for developing and rolling out the retail and leadership content across roles and formats
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Manager – Talent Transformation
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2006 - 2008
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Training Manager
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Dec 2004 - Apr 2006
Heading the Training function for The Park New Delhi
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Head of Training & Development Function
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2006 - 2006
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Head of Training & Development
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2004 - 2006
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Deputy Manager- Learning Development
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Jul 1999 - Dec 2004
Involved with the Training and Development Function for the organisation
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India
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International Trade and Development
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1 - 100 Employee
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Manager L&D
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2002 - 2004
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Executive
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2001 - 2002
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Executive Trainee
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1999 - 2001
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Assistant Manager – Food & Beverage
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1997 - 1998
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Education
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1994 - 1997HOTEL MANAGEMENT (NATIONAL COUNCIL OF HOTEL MANAGEMENT)
Diploma in Hotel Management & Catering Technology, Hotel Management & Catering Technology -
1991 - 1994Kendriya Vidyalaya
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University of Jammu
Bachelor of Arts - BA
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