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Paola Salas

Digital Marketing & SEO Strategist at Apartment Insiders

Intro Book

Paola Salas, a seasoned business development expert with 10 years of experience in sales and management, holds a Bachelor's degree from SDI Muenchen and is fluent in multiple languages, including French, Spanish, German, English, and Portuguese.

Verified

Location

Mexico City, France, MX

Languages

Italian Full professional proficiency
English Native or bilingual proficiency
Spanish Native or bilingual proficiency
German Elementary proficiency

Skills

Project Management
Communication
Teamwork
Leadership
Problem Solving
Time Management
Critical Thinking
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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$110.0

Hourly Rate

How This Rate is Calculated

Okay, let's tackle this. I need to estimate Paola Salas's hourly rate based on her profile. First, I'll look at her experience. She was a Director of Business Development/Sales and Director of Sales at Mandarin Oriental Hotel Group. Those are senior roles, especially in hospitality. She has about 7 years in the Director of Sales role and 3.5 years as Director of Business Development. That's a solid 10+ years in leadership positions.

Next, her education: Ludwig-Maximilians Universität München and a Bachelor's from SDI München. Both are reputable institutions, especially LMU Munich. She also attended Lycee International in France, which might indicate a multilingual background. Speaking of which, her languages include French, Spanish, German, English, Portuguese. Multilingual skills are valuable, especially in roles involving international business or client relations.

Location is France. I need to consider the market rates there. Senior roles in business development or sales in Europe might range between $50-$150 per hour, depending on the industry and expertise. Since she's in hospitality, which can vary, but her director-level experience suggests higher rates. Also, her language skills could add a premium, maybe 10-20% more.

Comparing similar profiles: Directors in hospitality with multilingual abilities might charge around $80-$120 per hour. Considering her extensive experience and education, I'll lean towards the higher end. Maybe $100-$120? But I should check if there's any other factor. The duration of her roles shows consistent leadership, which supports a higher rate. No certifications mentioned, but her education is strong.

Wait, the dates in her experience are up to 2019. So her last role ended in 2019. That's five years ago. If she hasn't had recent roles listed, maybe her current rate is adjusted. But maybe she continued in similar roles. Assuming she's still active, the rate remains high. Alternatively, if there's a gap, maybe lower. But the profile doesn't show current roles, so maybe she's freelancing now. Freelance consultants in her field could command higher rates.

Putting it all together: Senior director-level experience, multilingual, strong education, based in France. Hospitality industry. Probably around $100-$120 per hour. Let's settle on $110 as a midpoint. But maybe I should check average rates in France. For example, Glassdoor says the average hourly rate for a Sales Director in France is around €70-€100, which is roughly $75-$110 USD. Considering her experience and languages, maybe $100-$120. So I'll go with $110.

Bio

Over 10 years of experience driving business success through digital marketing, e-commerce and customer experience strategies. Intercultural experience: Collaborated with multicultural teams in both in-person and remote environments.

Experience

Apartment Insiders
- Nashville, US.
- Digital Marketing & SEO Strategist
  - May 2024 - Feb 2025
  - Nashville, US.
  Apartment Insiders logo
  Digital Marketing and SEO Strategist
  Digital Marketing and SEO Strategist
  Apartment Insiders · Full-timeApartment Insiders · Full-time
  May 2024 - Feb 2025 · 10 mosMay 2024 to Feb 2025 · 10 mos
  On-siteOn-site
  - Digital Marketing Campaigns on Google Ads: Creating, managing, and optimizing PPC campaigns on Google Ads to maximize ROI, improve click-through rates, and achieve business goals.
  
  - SEO Optimization, such as Link Building and Keywords: Conducting keyword research, optimizing website content, and building quality backlinks to improve search engine rankings and drive organic traffic.
  
  - Blogging: Writing and publishing engaging blog posts tailored to target audiences, focusing on relevant topics to drive traffic and increase audience engagement.
  
  - Email Marketing: Designing and executing effective email campaigns, including newsletters, promotional offers, and automated sequences, to nurture leads and retain customers.
The Blue
- Mexico City
- Digital Marketing Strategist
  - Oct 2023 - May 2024
  - Mexico City
  - Digital Strategy Development: Craft impactful digital strategies across various channels, emphasizing customer value, with a focus on website optimization.
  
  - Multi-Platform Campaign Management: Execute targeted digital campaigns on Facebook, Instagram, Google Ads, WhatsApp, and email marketing platforms.
  
  - Persona-Centric Budgeting: Tailor marketing budgets based on comprehensive understanding of buyer personas, maximizing campaign effectiveness.
  
  - Proficient in graphic design and video editing for websites and digital campaigns, enhancing visual appeal and engagement.
  
  - Sales Optimization and Distribution: Implement precise sales strategies and product distribution plans across diverse physical locations to drive sales growth.
- Milan, Italy
- Marketing
  - Jul 2019 - Oct 2022
  - Milan, Italy
  - Developing graphic design and crafting compelling copy for websites and social media platforms.
  
  - Coordinating and executing product photoshoots to highlight new offerings.
  
  - Managing the upload of new products to the website, including detailed and engaging copywriting.
  
  - Social media campaigns, alongside strategic content marketing initiatives.

Education

2006 - 2012

Tecnologico de Monterrey
Bachelor in Communications, Communications

2006 - 2012
2015 - 2016

Politecnico di Milano
Master, Design

2015 - 2016
2003 - 2006

Tecnologico de Monterrey
Bicultural Studies Highschool, Highschool

2003 - 2006

Services

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Paola Salas

Refer a Friend to Get
100 Credits For FREE

$110.0

Hourly Rate