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Paola Ely is a seasoned leader with expertise in brand design, graphic design, and digital marketing. With a strong educational background in multi/interdisciplinary studies and graphic design, she has honed her skills in creative problem-solving, team building, and project management. Paola has held various roles, including Worship Pastor, Visual Designer, Brand Manager, and Digital Advertising Specialist, and has worked with companies such as Compass Christian Church Louisville, Unboxed Training & Technology, and Richmond Times-Dispatch.

Credentials

  • RangeMaster Digital Sales
    Simpli.fi
    Nov, 2017
    - Jun, 2026
  • Google Digital Sales Certification
    Google
    Jan, 2018
    - Jun, 2026

Experience

  • Compass Christian Church Louisville
    • Louisville, Kentucky, United States
    • Worship Pastor
      • Jun 2022 - Present
      • Louisville, Kentucky, United States
    • United States
    • E-Learning Providers
    • 1 - 100 Employee
    • Visual Designer - Learning Experience Design Team
      • Jan 2021 - Nov 2021

      Lead contributor in our production team providing full design support for companies big and small. Generalist role, flexing a versatile set of muscles– I design across a wide range of spaces and disciplines including digital design, UX/UI, IxD, product design, and responsive. I collaborate with product, content strategy, and business teams to uncover new customer and business needs, then translate them into engaging, intuitive design solutions and understandable concepts that evolve and enhance the product interface and experience, often resulting in prototypes and high fidelity product concepts. Ongoing clients include GlaxoSmithKline, Cummins, Atlantic Union Bank, and many more.

    • Marketing Creative Lead Designer - Business Development Team
      • Jun 2018 - Jan 2021

      - Brand ManagerHired to lead the company rebrand in 2018, I guided and trained internal teams towards brand implementation. I led and managed the creation of a unified corporate identity defined through a dynamic design system, brand guidelines, and expressed across key touchpoints (print, digital, experience). I worked collaboratively with key stakeholders and C-suite executives to lead efforts in exploring sub-brand identities, brand architecture, and product positioning. I also created marketing materials from scratch, including web pages, social media and email campaign assets, trade show displays, sales collateral, published content, end-to-end.- UX/UI DesignerI created unique concepts and prototypes that address the company’s growth, product ambition, and challenges using tools like Sketch and InVision for rapid-testing and/or actual implementation. I supported design concepts with research and fact-finding and translate concepts into tangible results. I enjoy transforming insights into ideas.- Webmaster & Front-End DesignerI managed the front-end design, performance execution (analytics, SEM, optimization), and development updates of our company website. In collaboration with the Marketing Team and external partners, I've helped drastically improved the user experience, usability, and behavior of the company website. Results include an increase in conversions and sales leads, improved unique pageviews by 20% YOY, improved average on-page time by 57% YOY, improved exit rate by 33% YOY, improved conversion rate by 2%, improved page speed score from 23 to 51 (GPSI/Lighthouse).

  • Richmond Times-Dispatch
    • Richmond, Virginia, United States
    • Digital Advertising Specialist
      • Oct 2017 - Jun 2018
      • Richmond, Virginia, United States

      Managed and coordinated digital objectives, tactics and on going initiatives for the Auto and Real Estate advertising teams collectively worth over $1.1 million in gross revenue. Focused on paid media optimization and planning, account management, digital media strategy and execution, performance...

  • Freelance
    • Detroit Metropolitan Area
    • Freelance Graphic Designer
      • Jan 2015 - Jun 2018
      • Detroit Metropolitan Area

      Specialized in brand identity and strategy, digital marketing, and print design for small businesses and non-for-profits organizations in the Detroit Metro area.

    • Small Group Pastor
      • Jan 2010 - Jul 2017
      • Michigan, United States
  • Ann Arbor Symphony Orchestra
    • Ann Arbor, Michigan, United States
    • Graphic Design Intern
      • Aug 2016 - Dec 2016
      • Ann Arbor, Michigan, United States

      Assisted in production of marketing materials for the Ann Arbor Symphony Orchestra including invitations, flyers and brochures. Assisted in the development of marketing campaigns and executed necessary visuals for promotional events. Occasionally assisted with press releases, social media campaig...

  • The Better Health Store
    • Novi, Michigan, United States
    • Nutrition Consultant & Web Department Assistant
      • Jan 2014 - Aug 2016
      • Novi, Michigan, United States

      Provided one-to-one and group assistance to customers/clients of all ages seeking to improve their personal lifestyle and health in a more holistic and natural approach. Principal field training in the areas of natural supplements, herbology, homeopathic remedies, essential oils, wild & lacti...

Education

  • 2016 - 2017
    Eastern Michigan University
  • 2015 - 2016
    Oakland Community College
  • 2007 - 2010
    Rutgers, The State University of New Jersey-Newark
  • 2003 - 2007
    Hoboken High

Suggested Services

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Industry Focus. “Graphic Design”

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