Experience

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  Hopkins Oy

  • Finland
  • Marketing Services
  • 1 - 100 Employee

  • Chairman of the Board

    • Jan 2022 - Present

    Hopkins is an analytics and performance marketing agency. We were the 306th fastest growing company in Europe in the 2022 Financial Times 1000 listing and 992nd fastest growingcompanyin the 2023 Financial Times 1000 listing. Hopkins also made rank 10 in the 2021 Deloitte Technology Fast 50 listing.

  • Co-Founder

    • Apr 2017 - Present

    - I work with clients to implement complex tracking frameworks to impact revenue generation- Develop documentation, training material, internal tools and methodologies to better service clients- Provied continued support for clients, help clients asses and implement new strategies- Work with account management team to position our offering and pitch to clients

  • Co-Founder, Analytics Lead

    • Apr 2017 - Sep 2022

    As the analytics lead at Hopkins my responsibility is to define the vision for our analytics offering anticipating client needs & managing our backlog and team.Using digital analytics, we help our clients to measure and optimise their business.Tools I use:✅ Python, BigQuery, SQL✅ Google Cloud Platform, Amazon AWS✅ Google Analytics & Tag Manager✅ Server side GTM + UA + GA4✅ Piwik PRO✅ Facebook Marketing API, Google Ads API & offline conversion tracking✅ Statistical methods & machine learningKeywords: Google Analytics, GAIQ, Adobe Analytics, Piwik, Matomo, digital analytics, web analytics, KPI workshops, analytics implementation, tag management, Google Tag Manager, analytics dashboards, advertising dashboards, marketing dashboards, CRO, conversion rate optimisation, conversion optimisation, Google Optimize, tag management, GTM, Google Tag Manager, direct response, R, statistics, leadership, creating high-performance teams, mentoring & coaching, strategic planning & implementation, engaging employees & staff development

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  Summarum Media Oy

  • Board Member

    • Apr 2017 - Present

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  Bloomberg LP

  • London, United Kingdom

  • Analyst

    • Apr 2015 - Apr 2017
    • London, United Kingdom

    - Designing and developing tech solutions for the global funds team leveraging technology stack of proprietary and open-source technologies- Parsers, feeds, automated crowdsourcing, workflow solutions in Python, SQL- Developing VBA and Python based user-interfaces to improve efficiency of global team- Training the global funds team on tech solutions with on-site visits (Cape Town, South Africa & others) and remote trainings

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  Estime Oy

  • Online Marketing Consultant

    • May 2010 - Oct 2010

    Founded in 2003, Estime is one of the first and largest Finnish companies specializing in search engine optimization, SEM, conversion and online marketing. Estime's team consists of 20+ experts and with a turnover of 6 million euros.Estime's services cover all areas of online marketing, ranging from strategy consulting to advertising (SEM, display, Affliate, SEO) and from social media to conversion testing. Estime's client base ranges from large enterprises to medium-sized companies. Estime helps its clients to improve their e-business performance.• Designed and launched clients’ search engine marketing campaigns; maintained campaigns by scrutinizing data, pulling relevant information and consistently modifying existing efforts to ensure the sustained growth of client accounts• Supported sales and communicated with clients to develop customer relationships and sales

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  Estime Oy

  • Online Marketing Consultant

    • Jul 2008 - Sep 2009