Experience

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  Thai Credit Guarantee Corporation (TCG)

  • Thailand

  • Vice President

    • Dec 2013 - Present
    • Thailand

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  Islamic Bank of Thailand

  • Headquarter, Bangkok, Thailand

  • Deputy Vice President in Strategic Marketing & Product Development

    • Oct 2011 - Nov 2013
    • Headquarter, Bangkok, Thailand

    • Designed and implemented the product framework, product process and product strategy • Analyze customer character to designed and implemented all of product [finance, deposit and services]• Analyze cost and benefit• Monitor product’s performance• Designed and implemented the sales portfolio, promotions and campaigns • Implemented end to end process for all of product [including Legal, IT, Internal Communication and PR]• Work closely with sales and service teams to provide innovative product solutions to address customers’ protection, long-term savings and investment needsOthers;• Member in iBank Transformation project This project aims to re-engineer 6 key processes in the bank i) Banking operation retraining to the staffs ii) Standard Operation Procedure (SOP) rebuilt iii) New Product Development procedure iv) Collateral cleansing v) Bad Bank operation re-process vi) Warning System development. My responsibilities is (iii) New Product Development procedure

• 

  Kasetsart University

  • Consultant

    • Jun 2012 - Jun 2013

    • Member in marketing consultant team - Identify marketing gap and design marketing course outline to close the gap for each company - Analyze company and/or industry character to designed marketing framework and marketing strategy and implemented marketing program

• 

  Kasikorn Bank

  • Headquarter, Bangkok, Thailand

  • Manager in Corporate Marketing and Products Department

    • Dec 2006 - Sep 2011
    • Headquarter, Bangkok, Thailand

    Manager Position (from January 2010 - September 2011)• Analyze employee character to designed and implemented the sales culture for Corporate division • Designed the measurement of the KPI for each role in sales team in Corporate division • Designed and implemented the people strategy and internal communication [e.g. executive meeting, handbill, billboard, standee, poster, troop, seminar and event] for Corporate division • Analyze corporate customers character of various industries to design and implement the sales kits and suggest effective activities [both below the line and above the line but focus on below the line first] by each customer type for Corporate division • Designed and implemented the recognition program for sales in corporate division and support divisionsAssistant Manager Position (from December 2006 - December 2009)• Designed and implemented the sales management process for Corporate division • Designed the measurement of the KPI for each role in sales team in Corporate division • Designed and implemented the pricing framework and pricing strategy for Corporate division • Designed and implemented the recognition program for sales in corporate division, product divisions and support divisions• Member of strategic team in sales strategy project e.g. structure project, customer management project, credit and non-credit process project• Analyze corporate customers character of various industries

• 

  Bank of Ayudhya Plc

  • Headquarter, Bangkok, Thailand

  • Senior officer

    • Jul 2004 - Nov 2006
    • Headquarter, Bangkok, Thailand

    • Negotiate and handle in debt restructuring process for businesses and persons to solve their financial problems by many ways of trouble debt restructuring such as rescheduling term of repayment, taking assets and rehabilitating financial status• Analyze debt restructuring plan and submit a credit application to the committee for approval• Monitor borrowers’ financial performance in accordance with debt restructuring agreement and analyze updated financial statements• Associated and coordinated with other persons as if customers, lawyer and other syndicator

• 

  TMB Bank PCL

  • Headquarter, Bangkok, Thailand

  • Officer

    • Jun 2001 - Jun 2004
    • Headquarter, Bangkok, Thailand

    • Assess credit risk and feasibility of telecommunication, Petrochemical and infrastructure sector projects as well as cooperate borrowers in service, trading and manufacturing sectors• Propose suitable credit facilities and limits for each borrower • Evaluate borrowers’ various risks and assign internal risk grade to borrowers • Recommend appropriate terms and conditions to mitigate risks • Monitor borrowers’ financial performance, analyze updated financial statements and review risk grade• Associated and coordinated with other persons as if customers and other syndicator