Bio
Experience
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Investor Relations
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Nov 2023 - Present
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VaynerMedia
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Los Angeles, California, United States
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Project Manager
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Oct 2023 - Present
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Los Angeles, California, United States
Clients: Indeed, Toyota, Yaamava'
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Business Development Manager
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Jul 2023 - Sep 2023
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Muse Capital
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Los Angeles, California, United States
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Graduate Student Intern
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Jan 2023 - Jun 2023
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Los Angeles, California, United States
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USC Marshall Venture Fund
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Los Angeles, California, United States
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Venture Analyst
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Jan 2023 - May 2023
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Los Angeles, California, United States
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Head of Marketing & Business Development
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Feb 2020 - Jun 2022
- Managed a team of 5 and drove all marketing & advertising projects for the Casa Amici Inc. subsidiaries: Amici Restaurants and Cara Mia Cakes & Gelato - Conducted market research and competitor analyses, synthesized data gathered, and identified a strong market positioning against major players resulting in the expansion of the Cara Mia brand from 15 branches in 2018 to 43 in 2022 - Developed and executed full-funnel marketing strategies to support product launches, led the launch of over 20 new products between the Amici and Cara Mia brands within 4 years - Spearheaded the end-to-end development of the Amici and Cara Mia Shopify platforms which increased online order transactions from 5% of total sales in 2018 to 56% of total sales in 2022 resulting in a 16.6% year-end total revenue increase
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Marketing Strategist
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Sep 2018 - Feb 2020
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VaynerMedia
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Greater New York City Area
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Media Analyst
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Jan 2018 - Aug 2018
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Greater New York City Area
- Created and managed online paid advertisements for gum and candy brands under Mondelez Inc. through various social & digital media platforms (Google DoubleClick, Google Ads, Facebook Ads, Snapchat Ads, Twitter Ads)- Designed and executed A/B tests on various ads platforms for Mondelez gum brands in order to evaluate audience targeting effectiveness, creative impact, and bid strategy efficienc
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Amnesty International USA
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New York, New York
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Event Coordinator
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Sep 2017 - Dec 2017
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New York, New York
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LMS Co
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New York, New York
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Marketing Associate
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Sep 2017 - Dec 2017
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New York, New York
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PHINMA Property Holdings Corporation
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NCR - National Capital Region, Philippines
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Marketing Intern
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Jun 2016 - Jul 2016
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NCR - National Capital Region, Philippines
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Education
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2022 - 2023University of Southern California - Marshall School of Business
Master of Science - MS, Entrepreneurship and Innovation -
2013 - 2017Ateneo de Manila University
Bachelor’s Degree, Business Administration and Management, General, Minor in Enterprise Development -
2012 - 2013PAREF Rosehill School
High School Graduate, Honors -
2010 - 2012Cerritos High School
Honors Student
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