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Bio

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Pamela Siehr is a seasoned fashion professional with 21 years of experience in design, marketing, and entrepreneurship. She has worked in various roles, including Head Designer/Stylist, Owner/Founder, and Print Stylist, with expertise in trend analysis, art direction, and textile design. She has managed her own business, designed for major retailers, and worked with large volume retailers.

Experience

    • Owner
      • Jan 2003 - Present

      Owner and founder of MaxiPink Designs, a small designer and manufacturer of hats and handbags for women and kids. One of a kind boutique items.

    • OWNER/DESIGNER
      • Jan 2001 - Jan 2003

      Started my own business; design and retailing of women's and children's accessories. Currently sell directly to the customer and through small boutiques in New York City.

    • HEAD DESIGNER/STYLIST
      • Jan 2001 - Jan 2003

      Responsible for designing a women's sportswear line working directly with large volume retailers. Merchandised a line of over 100 patterns per season targeted to the women's apparel market. Presented along with color and trend direction and new novelty fabrications. Researched, evaluated and implemented new fabrications which enabled our customers to offer "fashion forward" product at competitive prices.

    • HEAD PRINT STYLIST
      • Jan 1998 - Jan 2001

      Promoted into position to revamp and update print department. Responsible for all print selection, art direction, color and trend research from inception through production.Worked directly with large volume retailers; and supervised custom print programs.Strengthened and redefined art department roles to reduce extremely high artwork expenses reducing costs per project by over 50 percent.Streamlined contact between sales and art department by consistently interfacing with sales force on quality issues, budgetary concerns, presentation ideas, new fabrications and exciting print concepts.Traveled extensively to Europe to attend international trade shows sourcing new trends in the industry.

    • ASSISTANT PRINT STYLIST
      • Jan 1993 - Jan 1998

      Designed innovative print line for women's apparel and swimwear.Expanded menswear division in the golf/active wear area designing for Ashworth, Crosscreek, Chaps Ralph Lauren, Land's End and LL Bean.Excelled in contemporary and specialty accounts, i.e.

    • TEXTILE ARTIST
      • Jan 1992 - Jan 1993

      Painted original designs, repeats and colorways using dyes, gouache, and various other techniques.Managed studio of eight artists delegating artwork, overseeing art budget and maintaining office equipment.

Education

  • Fashion Institute of Technology
    A.A.S
  • University of Wisconsin
    Bachelor of Science, Textile/Fashion Design

Suggested Services

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Industry Focus. “Apparel and Fashion”

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