Experience

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  S4Learning

  • Global Marketing Service Director

    • Oct 2021 - Present

    • Create, guide and develop Marketing, Research & Portfolio, Web, Automation, Creative, UX and Media areas.• Lead CMS/Autoenrollment (e-commerce) project to improve the company business in CPA, client journey and contactless model.• Organization and guidance of the teams in order to implement scalability.• Develop annual budget and prioritize working pipeline.• Create and manage the user experience structure of the platforms.• Guide, create and implement marketing strategies and brand concept for integral implementation.• Guide automation team to create and implement communication flux for the different audiences.• Develop digital plans and strategies to increase enrollment.• Constant development of innovation in platforms for scalability in implementation.• Implement strategies for continuous improvement in processes based in research and market opportunities in new products/portfolio.• Lead main revenue projects.• Effectively communication with stakeholders

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  Universidad Externado de Colombia

  • Bogotá D.C., Colombia

  • Profesor Marketing Digital para Mercados Globales

    • Jan 2020 - Dec 2021
    • Bogotá D.C., Colombia

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  MyOnlineCampus

  • Directora My Online Campus

    • Feb 2021 - Oct 2021

    • Develop strategy and planning for the start up of the Project.• Develop annual budget and prioritize working pipeline.• Create and manage the user experience structure of the platforms.• Guide, create and implement brand concept with media implementation.

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  Sociedad Administradora de Planes de Autofinanciamiento Comercial ChevyPlan S.A.

  • Bogotá D.C., Colombia

  • Head of CX, Experience

    • Jul 2019 - Feb 2021
    • Bogotá D.C., Colombia

    Leading data and business analytics intelligence, marketing, loyalty and PR, customer service, experience, automation teams.- Create, direct, and guide strategies focused on the customer experience through the articulation and automation of processes in order to ensure clients permanence and the company's participation in the market.- Generate and align the omnichannel strategy based on the identification of needs and customer focus- Design, plan and guide the company's digital transformation strategy in order to contribute to the continuity and development of the business.- Identify client needs, structuring and implementing the contact points and initiatives that allow designing the customer's journey with the objective of improving their satisfaction and experience.- Create, define and implement the brand positioning strategy according to the attributes of the product with the purpose of generating recall and maintaining the leading position in the market.- Plan, develop and evaluate the projects associated with the creation and integration of the analytical intelligence and data governance plan in order to generate insigths that contribute to the improvement of core processes and key decision making in the company.- Promote and implement the development and awareness of a digital culture and data within the company with the purpose of promoting the process of change and decision making based on data.- Develop initiatives focused on the recovery of clients in order to ensure the permanence of customers and enhance collection.

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  Google

  • Bogotá, Bogotá D.C., Colombia

  • Account Executive Finance & Retail

    • Apr 2019 - Jul 2019
    • Bogotá, Bogotá D.C., Colombia

    Development of the finances and retail industry with cameras and mainstakeholders.Develop plans and strategies to increase revenue in the accounts of largeclients with + 2MM USD per year.Increase in the use of video and search platforms by 30%.Implement strategies to change investment from traditional media to digitalvideo.

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  Ilumno

  • Bogota

  • Digital Lab Regional Director

    • Jun 2016 - Feb 2019
    • Bogota

    I´m responsible for running all the operation for the Lab across the region, CX, Client Journey and digital transformation. Developing budget and forecast pipeline, headcount, travel, capex and opex.The Lab is the internal agency at Ilumno and has 6 different areas. Accounting, Web, Media, Channels, SM and Creativity.I have two teams one in Colombia (72 people) that provides service for Mexico, Puerto Rico, Nicaragua, Ecuador, El Salvador, Guatemala, Panama, Colombia, Chile, Paraguay, Puerto Rico, El Salvador and Argentina, the other team is in Brasil (23 people).I have the relation with all the Universities of Ilumno Network and we are part of the enrollment process with annual and cohorte goals.

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  Twitter

  • Bogota

  • Sr. Sales Product Specialist, Brand, SPLATAM

    • Jan 2015 - May 2016
    • Bogota

    - Drive revenue across the Sales Organization with a particular focus on Branding- Identifies accounts with high revenue opportunity tied to driving ROI from Branding- Initiates discussion with advertisers to understand their objectives and target audiences / platforms, recommending best practices, crafting solutions and developing innovative and effective campaigns- Provides strategic support during all phases of the sales cycle (pre-sale, onboarding and renewal)- Conducts ongoing research and development of target industries aligned to verticals highlighting Twitter’s value to our advertisers- Resolves moderate to complex campaign issues in scope in a timely and productive manner, and proactively identifies and implement process improvements- Supports ongoing training efforts with a specific focus on performance optimization and solutions-based selling- Works with the Sales, Content Marketing, Product, and Product Marketing teams to identify and solve common performance product challenges (e.g., quarterly roadmap planning, betas, distilling optimization best practices)- Provides cross-functional leadership for the launch of new products / features for Sales- Defines, implements and manages sales programs that support overall sales goals / strategies

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  Starcom MediaVest Group

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Client Service Director

    • Jan 2014 - Jan 2015

    • Client Service in Starcom, having as a main goal, increase the company revenue with special focus in digital and content. • I provide client service to Starcom clients, understanding their business needs, ROI and communication, to guide each AOR to develop better and stronger strategies, controlling the final product to lead the industry.• Keep attrition under 20% in order to have the best team in Colombia. Prioritize Starcom culture, our people and our purpose in all we do, supporting all SMG culture efforts and increase employee engagement scores. • Enable new structures and processes to deliver needed digital growth in Colombia such as mobile specialist, production and SEO units.• Continue to improve operational excellence in Colombia to deliver with consistency on all targets.• Deliver strong internal and client audit standards.• Identify granular revenue, in order to find new business opportunities.

  • Digital Media Director

    • Nov 2011 - Dec 2013

    Digital Director Colombia 01/2013 – 01/2014Digital Department• Lead SMG digitalization, achieving in less than a year, full integrated planners and directors, expanding their knowledge through trainings deployed by me and strategic partners like Google, Facebook, Twitter and IMS. The result of this is powerful professionals, more valued and with better understanding of business and, as a consequence, stronger strategies. • My mayor goal was increase SMG digital revenue and investment achieving this in a year, valued in more than USD1.5 million dollars revenue.• I was responsible for the whole digital team career, reducing attrition to 0% and improving their skills in order to draw each career plan.Digital Director Argentina 11/2011 – 01/2013Digital Department• Expand and lead the digital group of 10• Train SMG and clients in digital with the objective of growth digital percentage of investment.• Found new business opportunities in order to improve SMG digital revenue.

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  Mediaedge:cia

  • Digital Specialist

    • Dec 2009 - Nov 2011

    • Digital strategy development for MEC clients: Citibank, Novartis, Colgate, DHL and Lheritier, increasing the annual budgets every year.• Negotiation and development of every campaign with the media, implementing and checking the delivery and optimizing 100% each one.• Development and optimization of Google Adwords campaigns search and display.

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  Acceleration

  • Buenos Aires, Argentina

  • Publisher Ad Operations Trafficker

    • Mar 2009 - Nov 2009
    • Buenos Aires, Argentina

    DFP Department for The Economist USA• Training in Cape Town, South Africa for 3 weeks.• Trafficking control, booking and inventory check.• Trafficking campaigns for The Economist with Dart for Publishers.• Analysis and impression optimization. Reporting and checking materials.

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  e-planning

  • Ejecutiva de Cuentas

    • Aug 2008 - Mar 2009

    • Association of new and prospect clients for different countries.• Analysis of each client and their needs.• Adserver administration.

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  United Virtualities

  • Account Manager - Trafico

    • Jun 2007 - Aug 2008

    • Coordination of the team to complete the process of design and implementation on time.• Fotolog Account Manager in LATAM market. Trafficking, Planning, Organizing and Monitoring Campaigns. Technical spec, monitoring, optimization campaigns and performance analysis.