Experience

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  Toluna

  • Connecticut, United States

  • Vice President, Global Marketing Operations

    • Feb 2024 - Present
    • Connecticut, United States

    Oversight of global marketing database, reporting and operations.

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  GutCheck - a Toluna Company

  • Senior Director, Marketing

    • Jul 2021 - Feb 2024

    Oversight of North American event marketing strategy & execution.Oversight of North American Marketing Budget.Oversight of Global Marketing operations & reporting

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  Town of Ridgefield, CT

  • Ridgefield, Connecticut, United States

  • COVID Task Force Member (Volunteer)

    • Sep 2020 - Dec 2023
    • Ridgefield, Connecticut, United States

    Advised First Selectman on messaging strategy, helped design COVID communication tools, worked with Emergency Response team, PR and Public Health Director on COVID data analysis and interpretation. Contact tracing.

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  RL Food Testing Laboratory open 7 days/week

  • Los Angeles Metropolitan Area

  • Fractional Head of Growth Marketing & Operations (Contract B2B)

    • Jun 2020 - Dec 2021
    • Los Angeles Metropolitan Area

    Oversight of all marketing and operations activities, including marketing strategy, website development, SEO, SEM, Content Marketing, Email marketing, internal processes, and some financial planning for this B2B ecommerce company in the FDA nutritional lab and labeling industry.

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  Marketing Science Advisors

  • Greater New York City area

  • President and Marketing Ethicist

    • Jan 2017 - Jul 2021
    • Greater New York City area

    Provide fractional and interim CMO and COO role fulfillment to a variety of small to midsize for profit, and not-for-profit businesses.Advise various B2C & B2B brands on all areas of digital and traditional consumer marketing and audience development, including acquisition, retention, event promotion, ancillary product marketing, ecommerce, UX/UI design, consumer research, fulfillment and overall business planning.Specializing in Marketing Science, bringing consumer psychology into all aspects of marketing, including a specialty in UI/UX design for greater adoption and ROI, behavioral data scoring and optimization for improved consumer acquisition and lifetime value, as well as consumer research.

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  TechCXO

  • Greater New York City Area

  • Partner

    • Jul 2017 - Jun 2020
    • Greater New York City Area

    Practice Partner and SME in Marketing Science, bringing consumer psychology into all aspects of marketing, including a specialty in UI/UX design for greater adoption and engagement. Provide interim and fractional CMO services to a variety of D2C and B2B technology, product and event companies. Specialty in Data Privacy and analyticsExpert in direct response, behavioral research, analysis & optimization, subscription and membership marketing and customer service strategy.

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  SocialFlow

  • Greater New York City Area

  • VP, Consumer Insights

    • Jan 2016 - Jan 2017
    • Greater New York City Area

    Management of largest repository of social behavioral data in the media industry used to gain insight to help strategically direct multi-national client's marketing efforts.Use of key behavioral insights to develop managed service work, such as product sales campaigns on social.Assist platform sales team in all aspects of business development process.

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  Integrated Marketing Technology, Inc.

  • Greater New York City Area

  • VP Marketing & Consumer Insights

    • Jun 2014 - Jan 2016
    • Greater New York City Area

    Assisting a variety of special-interest businesses in the collection, analysis and optimization of data, as well as utilization of selected third party data, to drive improved business strategy and greater profitability. Led all sales efforts, client services, and external marketing efforts for IMT. • Assisted in testing and refinement of scoring algorithms that provide clients with a deeper level understanding of their consumer behaviors leveraging those insights into revenue generating opportunities• Provide insights and marketing strategy to IMT clients based on data analysis and consumer behaviors• Counsel clients on standards and best practice for data collection and appending, work with fulfillment bureaus on execution.• Created private database cooperative with over 30 million transactional records

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  Weider History Group, Inc. (A division of Weider Health & Fitness)

  • CMO

    • 2006 - 2014

    (Promoted after 2.5 years as Consumer Marketing Director.)Key accomplishments:•Improved subscription profitability by 70% in 4 years, using data analytics and predictive modeling.• Responsible for 80% of corporate revenue generation• Improved net margin by 12%.• Grew web traffic by 102% in 2 years.• Increased direct response rates by 33% in 3 years.• Moved print products into the digital content distribution channel.• Oversight of print, digital and social promotional channels, books & product division and all product fulfillment operations.• Oversight; negotiation, set up, strategy and training of customer service call center staff.• Rewrote corporate strategy to move from advertising revenue business model to a Customer Lifetime Value business model.• Created first corporate brand identity, which resulted in 90% increase in cross magazine brand sales• Increased pricing by 20% in 2 years by data modeling and segmentation techniques and extensive direct response testing via traditional and digital mediums.(Began as Consumer Marketing Director, promoted to CMO in 2.5 years)• Member of 5-person corporate board of directors charged with company oversight.

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  Media Services Group LLC

  • Stamford, Connecticut, United States

  • Consumer Marketing Director - Strategic Advising and Revenue Projections

    • 1997 - 2000
    • Stamford, Connecticut, United States

    -Functioned as co-head of new consulting division providing analysis and projections of revenue streams using various financial modeling software systems.-Advised clients on consumer marketing and fulfillment strategies.

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  Ticketmaster

  • Los Angeles County, California, United States

  • Consumer Marketing Director

    • 1995 - 1997
    • Los Angeles County, California, United States

    Oversight of all audience development and fulfillment operations for Live! magazine, owned by Ticketmaster. -Created first ever inbound upsell of magazine subscriptions in Ticketmaster call centers and garnered Audit Bureau of Circulations approval for the concept. - Trained agents at 14 Ticketmaster call centers in magazine sales, and created incentive programs.-Managed staff of 5-Reported to Publisher and CEO

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  SPIN

  • New York, United States

  • Circulation Marketing Director

    • 1994 - 1995
    • New York, United States

    Oversight of all audience development and fulfillment operations for successful international music magazine owned by Bob Guccione, Jr. Created SPIN's first DRTV ad, and CD sampler premium, which was an ancillary revenue stream for the company.

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  Crain Communications

  • Detroit, Michigan, United States

  • Circulation Manager

    • 1989 - 1994
    • Detroit, Michigan, United States

    Oversight of audience development and in-house fulfillment operations for Advertising Age, Electronic Media, Tire Business and Creativity B2B magazines

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  Michigan State University & Boston University

  • East Lansing, MI

  • Lead Experimenter - The Jury Project (NSF Funded Research)

    • 1985 - 1989
    • East Lansing, MI

    Lead Experimenter on The Jury Project, a National Science Foundation funded study on the media's impact on jury decision-making behavior. Set up and ran experiments, coded filmed mock deliberations to create quantitative data sets for analysis. Published by Dr. Norbert Kerr in various academic journals including, the Journal of Personality and Social Psychology, Judicature, Law and Human Behavior, and Psychological Review.