Experience

• 

  tst ink llc

  • San Diego, California, United States

  • Partner, Marketing + Branding

    • May 2021 - Present
    • San Diego, California, United States

    Manage the day-to-day operations of a community vision development and brand experience design company, specializing in community placemaking. Lead project and client research, digital marketing, content strategy, and production management. Provide research and project support for the Global Wellness Institute’s Wellness Communities and Real Estate Initiative.

• 

  thinkPARALLAX

  • Encinitas, California

  • Project/Traffic Manager

    • Sep 2018 - May 2021
    • Encinitas, California

    thinkPARALLAX is a purpose-driven branding agency located in Encinitas, California, working at the intersection of business strategy, sustainability, and communication. Good business means doing the right thing and thinkPARALLAX is proudly a certified B-Corp not for the label but because they believe it's how all businesses should operate. My role as Project/Traffic Manager is split between serving as a project manager for key accounts like Southwest Airlines, Qualcomm, and PCH and serving as the central contact for the work that flows through the agency.

• 

  Pam Dickinson

  • Encinitas, CA

  • Digital Marketing Specialist

    • May 2017 - Sep 2018
    • Encinitas, CA

    Focused on the completion of my Digital Marketing and Media Certificate from Duke University. Developed inbound marketing campaigns, managed website content and built a website for small business clients. Copyedited blog content for a monthly national blog.

• 

  Newland Communities

  • San Diego, CA

  • Director of Brand and Digital Marketing

    • Oct 2005 - Apr 2017
    • San Diego, CA

    At Newland, a privately owned master-planned development company with communities located across 14 states, as Brand and Production lead, I was part of the team charged with making the Newland brand cohesive with all its communities. As needs and demands evolved I expanded my knowledge base and became Director of Brand and Digital Marketing leading the in-house marketing team in the production of all outgoing emails, CRM, development of all websites and landing pages, owning the CRM and SEO. I was responsible to ensure legal compliance for all external-facing websites, digital marketing assets, and collateral, copyediting, and proofreading, as well as working with community marketing teams and their agencies on campaign strategies. I led and managed the digital asset management, including creative direction for photography. I established the latest project management system for the marketing teams, leading the training on use and functionality.

• 

  tst ink marketing strategy design

  • Surrey, BC

  • Project and Client Relations Manager

    • 1998 - 2005
    • Surrey, BC

    Fast, creative client-focused marketing, strategy, and design company. We worked with great people, handled marketing and design for Intrawest Corporation's resort club business for 10 years, did some fun work in the education sector (Knowledge Network, Northwest Community College, Environmental Aboriginal Law Association) and helped a few start-ups (Brookstreet Hotel, Destinations West Marketing, Kitchen Heroes) get started. And we won our fair share of awards and accolades throughout.Responsible for all production coordination, project estimating, vendor selection, and liaison with printers, and photographers on all projects.