Experience

• 

  iCare

  • Raleigh, North Carolina, United States

  • Marketing Director

    • Oct 2022 - Present
    • Raleigh, North Carolina, United States

    Responsible for marketing initiatives for the US division of the iCare brand.

• 

  Akorn, Inc

  • United States
  • Pharmaceutical Manufacturing
  • 700 & Above Employee

  • Director Marketing Communication & Packaging

    • 2019 - 2021

    Directed creative design and production for $80 million brand portfolio, including 10 over-the-counter (OTC) eye & health care brands over multiple consumers and professional channels, including packaging, collateral, websites, digital marketing and product beauty shots. Responsible for design management, edit cycles, mechanical production, print proofing cycles, approvals and archiving to meet compliance and regulatory guidelines. Managed external creative agencies & freelance resources, including creative brief production, asset libraries, budgets and deliverables. Developed private label packaging artwork, interfacing with retail partners, third-party agencies, print quality assurance and print vendors.

  • Associate Director, Marketing Communications & Packaging

    • 2016 - 2019

  • Senior Manager, Marketing Communications & Packaging

    • 2015 - 2016

  • Manager, Marketing Communications & Packaging

    • 2012 - 2015

• 

  Event 360

  • United States
  • Events Services
  • 500 - 600 Employee

  • Marketing Program Manager

    • 2007 - 2009

    Developed, wrote and executed event materials / engagement initiatives for the Susan G. Komen Breast Cancer 3-Day Event to encourage participant registration, inspire fundraising, and motivate training for participant on-event success - including incentive programs to promote year over year registrations.

  • Recruitment & Retention, Field Coordinator - Local Project Team

    • 2004 - 2007

    Provided inspiration, education, and encouragement for 1,500 participants to achieve fundraising and online event success. Led Introductory Recruitment meetings, Event Expos, and Training Events, as well as provide day-to-day expertise for participant and customer service support.

• 

  Pallotta TeamWorks

  • Crew Volunteer Coordinator

    • 2002 - 2002

    Built the crew participants base and retained participants for the Avon Breast Cancer 3-Day. Continually networked to develop community partners to support the Avon Breast Cancer 3-Day.

• 

  Anderson Design Direction

  • Ann Arbor, Michigan

  • Owner & Creative Director

    • 1990 - 2000
    • Ann Arbor, Michigan

    Supported multiple clients in developing and executing creative, marketing, and event programming in a freelance capacity.