Experience

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  The Dealey Group

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Director of Operations

    • Apr 2024 - Present

    Responsibilities:- Taking part in establishing short- and long-term vision for agency growth- Process optimization, creation, management, and ongoing team training- Management of agency project management system, Workamajig- Management of all agency scopes of work - Management of resource allocation across agency teams- P&L reporting, analysis, and presentation to CEO- Service offering management and optimization - Management of agency service rates YoY- New business lead and creation of presentation decks - Management of MSA review process - Hiring/onboarding assistance for team leads- Lead TDG marketing initiatives and planning

  • Account Director

    • Nov 2017 - Apr 2024

    Responsibilities: - Oversee approximately 40% of agency accounts and client relationships- Manage team of Account Supervisors, Account Executives, and Digital Media Coordinators - Author strategy presentations and annual marketing plans for clients - Analyze and report to agency ownership on P&L for my team and overall client health - Lead client annual meetings, brainstorms, and client growth initiatives- Drive new business pitch presentation decks, RFPs, and client onboarding process - Create detailed scopes of work and budget recommendations for new business opportunities - Ensure sound planning, excellent client service and relationships, and ensuring projects are finished on time, on strategy, and on budget- Analyze metrics reports for client projects to assess success within our internal and external initiatives - Proactively stay on top of industry and technology trends to identify, evaluate, and monitor what strategies can be implemented with clients and agency - Run point with agency partners for existing and new client engagements - Actively grow employee relationships, goals, and skillsets to ensure they are progressing in their career Additional Contributions: - Onboarded full project management and billing system to agency (Workamajig) and run point on all matters of the software - Helped create streamlined agency processes and workflows and implemented new billing process and setup - Trained full agency staff on Workamajig and authored all training documentation

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  D Custom

  • Dallas/Fort Worth Area

  • Account Supervisor

    • Sep 2015 - Oct 2017
    • Dallas/Fort Worth Area

    Responsibilities: Manage D Custom’s two largest clients, totaling $2M in annual revenue; lead overall digital, content, and print marketing strategies for both accounts; ensure account profitability, timeliness, and accuracy of all deliverables; work closely with strategy team to conduct digital testing in email and social media channels; seek and pursue opportunities to grow business with existing accounts; explore new technologies that are beneficial to our clients; stay in tune with industry trends and best practices; lead monthly analytics meetings internally and with clients; collaborate with team directors across all internal departments to improve efficiencies; conduct quarterly account reviews for agency president; lead and present annual strategy, project planning, and budgets for clients; manage account coordinator and traffic staff to help improve agency profitability and efficiency; cultivate strong and healthy vendor relationships; spearhead agency cultural projects and events

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  Mixed Media Creations

  • Lewisville, TX

  • Account Manager

    • Apr 2013 - Sep 2015
    • Lewisville, TX

    Responsibilities: Managed design, print and web projects from inception to execution; acted as liaison between clients and internal team; drove marketing strategy for projects and ensured that they were delivered on time and on budget; directed creative strategy for projects; fostered and grew client relationships; communicated with prospects and identified their marketing needs; provided weekly status reports to clients; oversaw client budgets and billingAdditional Contributions:Crafted our print and web process as well as assisted in the launch of our project management software (Workamajig); assist in managing MMC’s corporate social media and marketing strategy, created internal training and process documentation for overall company initiatives

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  Pursuant

  • United States
  • Fundraising
  • 100 - 200 Employee

  • Marketing & Brand Manager

    • Aug 2012 - Apr 2013

    Responsibilities:Managed corporate public relations and email marketing; created and implemented social media/blog content and
 strategy; managed conference strategy and execution for 20 conferences annually across all Pursuant verticals; implemented content syndication for all Pursuant thought-leadership; oversaw rebranding initiatives for Pursuant KMA; determined corporate content strategy and copy writing — including press releases, case studies, whitepapers and articles; led project management for corporate global projects

  • Account Manager

    • Jul 2011 - Jul 2012

    Responsibilities:Served as the point of contact for Pursuant’s top four accounts; responsible for client relations across the board; developed 
key creative strategies for major fundraising campaigns and executed on them internally — leading to Pursuant giving me sole responsibility for two top-tier clients; managed operations teams on client projects and served as project manager; ensured clients were delivered assets on time; analyzed donor behavior and A/B testing for campaign launches

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  Stage One Productions

  • Norman, OK

  • Senior Productions Director

    • Mar 2008 - Jul 2011
    • Norman, OK

    Responsibilities:Assisted in development and troubleshooting of new online registration program; designed promotional materials and media for website and teacher distribution; managed QuickBooks account for business; supervised staff in each regional competition city; responsible for behind-the-scenes work of regional and national dance competitions; backstage management of dancers and teachers during each competition; assisted in organizing merchandise for the competition tour; operated as liaison between clients and Executive Director; developed and maintained relationships with clients; assisted in social media content and overall brand awareness