Experience

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  Alimentos y Bebidas.

  • Administrador de empresa

    • Oct 2015 - Present

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  SAPORIS Comercial S.A de C.V.

  • Morelia Michoacán

  • Gerencia Comercial

    • Sep 2013 - Oct 2015
    • Morelia Michoacán

    Responsable del Plan de Anual de Ventas, con un crecimiento superior al 12% en los 3 Canales de Venta, Desarrollo de la Estrategia Comercial con enfoque a crecimiento en ventas y clientes con compra efectiva, desarrollo y seguimiento a los pronósticos de venta. Conformación de equipos de Trabajo, 97% en entregas perfectas, cumplimiento del indicador de rentabilidad objetivo. Control de los proyectos del área, responsable de clientes Círculo 10, como KFC, Alsea, Walmart, Soriana, Distribuidora Marga, Grupo Z, Grupo Merza. Desarrollo Proyecto Redes, con incremento en la Cobertura en Clientes superior al 35% a nivel nacional.

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  Grupo Nutres

  • Guadalajara y alrededores, México

  • National Sales Manager Traditional Channel

    • Feb 2011 - Jul 2013
    • Guadalajara y alrededores, México

    Responsible for developing business strategies and plans across Traditional and Retail Channel, Project Implementer to the traditional market sale and retail in the Company, making the opening of 13 distribution centers in less than a year, and Budget Management sales forecasts, Administration, Management and Control Centers Distribution Company, Responsible for developing the brands of pet category and brand share growth in GrandPet, NutresCat, Natural Gourmet and Fresh Meat outlets in the states: Jalisco, Michoacán, Guanajuato, Puebla, Hidalgo, Aguascalientes, Tamaulipas , Sinaloa, Coahuila and Guerrero.Development Manager 16 people reporting to me directly and 65 indirectly, responsible for the implementation and execution of key strategic activities of the company (Marketing and Trade Marketing). Development of Horizontal and Vertical coverage, turnover, profitability, Annual Plan of Operations, Distribution Centers, etc. Affiliates or Distributors.

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  DPSG-Grupo Peñafiel

  • Monterrey y alrededores, México

  • Distributor Sales Coordinator Northeast Region.

    • Dec 2009 - Feb 2011
    • Monterrey y alrededores, México

    Responsible for the operation of the Company to the Distributor for the Northeast Region, with the Coordination of Three Areas Advisory and Providing necessary support and logistics for Development and Market Coverage and Company Marks and new releases search of New Products and Dealers or franchisees.• Development of plans and objectives of Volume, Distribution, Horizontal and Vertical Coverage, Implementation strategies and promotions, for each of the Territories and Distributors to my office in the states of Nuevo Leon, Tamaulipas, San Luis Potosi, Zacatecas, Coahuila, Durango and Chihuahua.• Implementation of the new scheme of incentives and measurement of indicators to Distributors Market Coverage approach, Volume Growth and Development in the Marche.• Developed New Distributors Third, in areas where needed, with the implementation of specific monitoring plans and marketing strategies, achieving growth vs. Previous year and the return on investment and profitability of each of its routes.• Responsible for the operation and implementation of the Business Plan, development of distribution channels the company to the consumer market (Traditional, Convenience) for Third Party Distributors of the Products of the Company, Dr. Pepper, Penafiel, Clamato, Squirt, Diet Rite, and Venom.

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  Mars Petcare

  • Guadalajara y alrededores, México

  • DTS Pacific Regional Manager - DH.

    • Dec 2005 - Nov 2009
    • Guadalajara y alrededores, México

    Responsible for the operation of the company towards the traditional market or in detail in the Pacific Region for the three divisions of the company, Pet Food (Pedigree, Whiskas, Perfect Fit, Pal,), Confectionery and Chocolates (Snicker's, Milky Way, M & M, s) and Sweets Lucas.• Development of plans and objectives of Volume, Distribution, Horizontal and Vertical Coverage, Implementation strategies and promotions, for each of the Distribution Centers to my office (16) with direct distribution (product on board) and pre-sale system. Achieving double digit growth in the last three years consecutively.• Sales growth in the region in my charge was two digits against previous years, fulfilling the plan sales, profitability and coverage.• Developed of Franchisees or Distributors Third, through specific monitoring plans and marketing strategies, achieving growth above 35% vs. Previous year and 100% of the performance of each of its routes, generating ROI at 3 years of operation.• Implementation Plan Pre-pilot for channel DTS in the city of Morelia, with excellent results, reduced inventories and profitability growth.

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  PBG Mexico

  • Querétaro y alrededores, México

  • Queretaro Regional Manager.

    • May 2001 - Dec 2005
    • Querétaro y alrededores, México

    General Manager for the Operation and Implementation of the Business Plan, development of the Three Channels of Distribution Company (Traditional Supermarkets and Convenience), meeting sales budgets and profitability of the operation, ensuring at all times the vertical and horizontal coverage our products in the market in the region, building and assurance of Brand Equity.Developing sales strategies and coverage, as the establishment of Rolling Sales, Vertical coverage (Marks) and Horizontal (Clients), development of promotions and new product launches, for Pepsi-Cola,7UP,Mirinda,Manzanita Sol,Kas,and Cadbury.Development plans and operating procedures for Affiliates or Third Party Distributors.Achieving Increased net income per box and the largest sales volume growth in the Western Region divisions, with double digit growth for three consecutive years.Project leader for Hand Held's sales area, together with the production company developed logistics software to be followed in its implementation at the company (flow charts), this allowed us to have better control over sales and the market in general, subsequently increasing the coverage and improving working time and motion.

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  Coca-Cola FEMSA

  • Michoacan, Guanajuato y Regiòn Occidente.

  • District General Manager Area V

    • Mar 1993 - May 2001
    • Michoacan, Guanajuato y Regiòn Occidente.

    General Manager for the operation, implementation of the Business Plan, development of the three channels of distribution of the company towards the consumer market (Traditional, Convenience and Supermarkets), Compliance Sales Budget, Performance, P & L and Coverage Horizontal and Vertical of all brands and presentations, building brand equity, development plans and promotions to market.I was the first Manager of New Products for Purified Water Ciel West Zone, developing the business plan, the launch of the Category, Strategies and Plans Coverage and Distribution both traditional and home market.I was Leader of the consolidation of Direct Distribution by the company in the territories previously treated with external or third-party distributors, performing route restructuring necessary logical paths and route profitability for optimal operation.We managed to be two consecutive years the highest growth vs. operation. Previous year Western Region.