Experience

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  Growth Digital - Official Google Media Sales Representative

  • El Salvador

  • Country Manager

    • Mar 2024 - Present
    • El Salvador

    Provide strategic advice to advertisers and agencies from different industry verticals to achieve their objectives.Coordination of training on the Google platform and market insights.

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  Publicidad Comercial MullenLowe El Salvador

  • San Salvador

  • Regional Digital Manager - Perfomance

    • Oct 2019 - Mar 2024
    • San Salvador

    Lead the regional performance team in Central America and the Caribbean for Publicidad Comercial MullenLowe.Working with a variety of industries:- Consumer Goods (Unilever).- Restaurants (Pizza Hut, KFC, Wendys, China Wok, Subway and Unilever Food Solutions).- Automotive (Nissan, Hyundai, Jeep, Porsche, Honda, Chery, Chervorlet, Isuzu, Toyota, Lexus and more).- Retail & E-commerce (Siman.com, biggest player in the region).- Finance (Mayor banks of the region).Also: Construction, Pharma, Gaming and more.

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  Aconcagua.lat

  • Buenos Aires, Argentina

  • Co-Founder & Chief Innovation Officer

    • Apr 2017 - Mar 2024
    • Buenos Aires, Argentina

    Pablo is co-founder of Aconcagua.lat, the first sustainable journalism web in the region, and in parallel he works as Director of Digital Marketing and Innovation at Aconcagua.Studio, the agency created by Aconcagua to work on the creation of sustainability content for brands. He has worked with brands such as Techint, AB INVEB (Quilmes, Corona, Patagonia and more), Banco Galicia, Buenos Aires City Government , Rutini Wines, Elanco, Bayer, CCU (Heineken) and On Tap, among others.

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  Miami Ad School

  • Buenos Aires, Argentina

  • Educator - Social Media Bootcamp & Digital Media Course

    • Mar 2015 - Sep 2019
    • Buenos Aires, Argentina

    The number of ways a brand can connect with its users has grown exponentially, and Social Media is a key part of the mix. Few people in the industry understand all the different ways to reach people and what message is appropriate for each medium, audience and brand. Having a presence on Facebook, Twitter or YouTube is not enough. That is why Miami Ad School created an intensive course to understand from a strategic perspective how creativity to the analysis of metrics have to incorporate Social Media into the current brand experience.

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  R/GA

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Media Director

    • Mar 2016 - Mar 2017

    Lead media team and manage the execution of operational efforts of advertising campaigns across channels.

  • Associate Director, Mobile & Social Platforms

    • Jun 2014 - Mar 2016

    Planning, strategy and moderation coordination of social media channels and mobile capabilities.

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  Popego

  • Buenos Aires, Argentina

  • Ideas & Innovation Manager

    • Oct 2013 - May 2014
    • Buenos Aires, Argentina

    Creating a link between the clients and our engineers.Improve company tools.Develop new buisness.

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  Initiative

  • Latin America

  • Digital Planning Director Latam - Unilever

    • Feb 2013 - May 2014
    • Latin America

    Strategy and implemention of digital campaigns for all the Unilever brands in LATAM.

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  Greenpeace International

  • Buenos Aires, Argentina

  • Digital Specialist @ Greeenpeace International

    • Mar 2012 - Feb 2013
    • Buenos Aires, Argentina

    Planning, strategy and moderation coordination of Social Media (Organic & Paid) for Greenpeace International campaign to save the Arctic.

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  Greenpeace Argentina

  • Buenos Aires, Argentina

  • Social Media Manager

    • Feb 2009 - Feb 2013
    • Buenos Aires, Argentina

    I worked as Social Media Manager in the Mobilization Team at Greenpeace Andino.

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  Proxímitas S. A.

  • Digital Creator

    • Aug 2007 - Jan 2009

    Trabajaba realizando contenidos periodísticos y creativos para diferentes empresas, entre las que se destacan:• Laboratorios Andrómaco (Dermaglós, Hipoglós, Bushi, Prurisedan, Piecidex, etc)• Kimberley Clark• Banco Galicia• Editorial Selecciones• Carrefour• Movistar• Nutricia Bagó• Knorr• Fisher Price