Bio
Credentials
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Sports Marketing
Northwestern UniversityDec, 2023- Apr, 2026 -
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
CourseraJan, 2018- Apr, 2026 -
Marketing in a Digital World
CourseraDec, 2017- Apr, 2026
Experience
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S Sport Plus
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Istanbul, Turkey
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Marketing Director
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Feb 2018 - Present
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Istanbul, Turkey
While serving as Marketing Director & Product Owner:I establish OTT service from scratch while assuring smooth business growth and providing profitable business. I direct digital marketing initiatives, including conversion funnel design, SEO, SEM, and social media content. I assist creative agencies and marketing teams while creating marketing contents for ATL/BTL marketing. I launch prepaid and auto renewal package sales on e-commerce platforms as well as physical stores. I formulate and implement migration plan for whole platform, including all subscriber base, payment data, all client apps, CMS, Middleware, and all other service components. I determine future business opportunities and manage subscriber base growth while developing strong partnerships with industry leading organisations such as marketplace, e-commerce companies, Telco & cable operators, food chains, online banking, and insurance companies.
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D-Smart
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Istanbul, Turkey
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Sales Development Director
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Oct 2014 - Jan 2018
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Istanbul, Turkey
While acting as Business Development Director:I built and spearheaded partnership projects while supporting TV vendors, e-tail, and retail chains. I implemented digital marketing strategies and online sales channels, including SEO, display, and affiliate networks. I led company's acquisition strategies, directed online sales, and created new sales channels. I managed partnering projects while collaborating with retail and e-commerce stores. I started broadband acquisition campaigns bundled with BluTV and D-Smart Go (www.blutv.com.tr).Following are some of my key achievements: - Developed new revenue streams while refining sales channels product portfolio with third party products/services.- Built and implemented business development plans with adherence to organisational goals, product specifications, market data, and budget factors.
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Türk Telekom
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Istanbul, Turkey
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Sales Planning and Development Manager
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Feb 2012 - Oct 2014
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Istanbul, Turkey
While working as Business Development Manager:Accomplished quotas while managing various new accounts. I crafted numerous analysis by collecting marketing data. I conducted effective forecast and executed strategic plans while coordinating with management. I performed research and identified acquisition opportunities for subscriber base development and market expansion. I assisted marketing teams to achieve organisational targets.
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Türkiye
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Telecommunications
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700 & Above Employee
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Sales Development Supervisor
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Jan 2010 - Aug 2011
Lead Türk Telekom VAS sales (IPTV, OTT, Music, Gaming)
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IPTV Services Supervisor
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Jun 2008 - Jan 2010
Go to market strategies for Türk Telekom iptv and webtv service (Tivibu)Pay TV market and competition analysisSet up sales channels strategy, trade marketing activities, display areas in dealer networks and retail chains
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New Technologies Marketing B2B Services
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Dec 2006 - Jul 2008
Interactive Channels, Adv Sales, B2B Marketing&Sales
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Business Development Trainee
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Mar 2006 - Sep 2006
Teleshopping Turkey's (JV Dogan Group and TF1) startup tasks
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Education
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2005 - 2006Université Paris Dauphine - PSL
Master, Telecoms&Broadcast Management -
2017 - 2017University of Illinois at Urbana-Champaign - College of Business
Certification Program, Marketing in a Digital World -
2007 - 2009Galatasaray Üniversitesi
Master, MBA -
2000 - 2005Galatasaray Üniversitesi
BA, Mass Communication/Media Studies -
1992 - 2000Özel Saint Benoît Fransız Lisesi / Lycée Français Saint Benoît
Lise -
2018 - 2018University of Illinois at Urbana-Champaign
Certification Program, Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
Suggested Services
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