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Øystein B Andreassen is a seasoned executive with a proven track record of driving growth and innovation in the beverage industry. With 25 years of experience, he has successfully led sales and operations teams in Europe, Asia, Africa, and the Middle East, fostering strong relationships with key clients and driving business expansion. Holding a Bachelor’s Degree in Hospitality Management from Glion Institute of Higher Education and a Bachelor’s Degree in Human Resources Management from Norwegian School of Economics and Business Administration, Øystein has developed a unique blend of business acumen and customer-centric approach. Fluent in Norwegian, English, French, German, and Spanish, he is well-equipped to navigate global markets and build cross-cultural relationships.

Experience

    • Greece
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Head of Sales Development Asia, Africa and Middle East
      • 2013 - 2014

      Directed best in class sales strategies focused on new markets and new customer groups:-Paved the way for healthy growth with multinational customers through local sales teams-Developed strong relationships with the customer central procurement function to ensure optimum support-Influenced customer buy-in and drove performance against competition

    • Sales Director Europe
      • 2012 - 2013

      Held P&L oversight for business in Europe and Central Asia through 9 sales offices serviced by 60 personell:-Directed sales operations focusing on key beverage companies -Oversaw sales/relationship-building initiatives with key global clients -Played a key role in commercial network restructuring, cost structure reduction and working capital growth

    • Operations Director
      • 2011 - 2012

      Managed daily operations and ensured exceptional standards of service to 6 sales offices and a plant with 500 personnel:-Played a key role in developing and implementing productivity and quality improvement strategies through a customer-centric approach, greater supply chain efficiency, better production planning and more inspired R&D solutions-Played a critical role in increasing market share with major customers

    • Europe Region Manager
      • 2009 - 2011

      Directed all sales and service activities to key beverage companies through 10 local sales offices with 70 personnel:-Secured internal alignment across customer and geographical areas-Played a major role in business generation from key clients and through new market entries

    • Sales Office Manager
      • 2004 - 2009

      Led sales office and service department with full P&L oversight through 25 personell:-Increased customer sales through measurable customer savings -Played a key role in sales office start-up and contributed to substantial revenue increases

    • Area Sales Manager
      • 1999 - 2004

      Spearheaded all sales initiatives for the Nordic and Baltic territories:-Promoted company through best in class merchandising solutions-Generated a considerable market share growth through excellent key customer relations

    • Regional Sales Manager & Key Account Manager HORECA
      • 1996 - 1999
      • Norway

      Supervised 10 personnel and managed the sales office, and performed role of Key Account Manager to HORECA in Norway:-Elevated the company to local market leadership -Achieved main supplier status to key hotel chains across Norway

  • Norefjell Hotel
    • Norefjell, Norway
    • General Manager
      • 1992 - 1996
      • Norefjell, Norway

    • General Manager
      • 1990 - 1992
      • Moss, Norway

  • Hotel Victoria
    • Fredrikstad, Norway
    • Hotel Manager
      • 1989 - 1990
      • Fredrikstad, Norway

  • Sole Hotel
    • Noresund, Norway
    • Hotel Manager
      • 1986 - 1989
      • Noresund, Norway

Education

  • 1983 - 1985
    Glion Institute of Higher Education
    Bachelor’s Degree in Hospitality Management, Hospitality management
  • 1982 - 1982
    Norwegian School of Economics and Business Administration
    Bachelor's Degree in Human Resources Management

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Industry Focus. “Appliances, Electrical, and Electronics Manufacturing”

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