Experience

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  Midwinter Financial Services

  • UI Designer

    • Nov 2022 - Present

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  Red Propaganda

  • Sydney, Australia

  • Digital Designer

    • Feb 2013 - Oct 2022
    • Sydney, Australia

    • Delivered higher value visual design solutions that embraced innovation whilst working with clients to provide strategy and insight into functionality, design, the usability of the design, and to advise on the latest design best practices.• Worked on client campaigns through leading agencies such as IMG and oOh! Media, as well as directly with corporate clients such as CBA, Insurance Council of Australia (ICA), Insurance.com.au, and more.• Delivered next-generation responsive websites, apps, landing pages, eDMs solutions from concept to launch.• Developed logotypes and style guides for Australian Business Round table, Boomers insurance, Commonwealth Bank's internal Group Operations team and many more.• Attended client meetings to better understand their campaign, marketing and business goals, and to gain a deeper understanding of the voice and messaging strategy needed for each campaign.• Developed wireframes and prototypes for creative solutions using best user interaction and design principles: including typography, colour theory, and layout design.• Ensured client brand and style guidelines were respected at all times, and that brand standards were represented effectively and consistently for the business objectives and their respective audience.• Shared creative ideas and concepts with the team, and mentored newly appointed members in all aspects of designMercedes-Benz Fashion Week in Australia (IMG) Designed a new responsive website that reflected industry changes and embraced the consumer and went beyond the runway to create immersive interactions. Addressed the major pain point by introducing a magazine look with black and white full-screen imagery and subtle animation. The company secured the design and management of future work in the fashion sector of the back of this project. Central Station Hotel WebsiteTransformed an old and tired website into a dynamic user experience that resulted in a jump of 249% in organic traffic.

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  Influence Media

  • Sydney, Australia

  • Web/Graphic Design Intern

    • Oct 2012 - Jan 2013
    • Sydney, Australia

    Designed and implemented user-centric webpages, EDMs, Banners for social media platforms and general marketing collateral.Achievements- Designed a brand new website for the company's mobile app at influenceapplication.com.au. As a sole web designer/developer implemented designs using HTML, CSS and jQuery. This work was highly praised by the management. - Created an eye-catching design for the company's Facebook promotion page.

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  Smeshariki (GoGoriki)

  • St Petersburg

  • Graphic Designer

    • Apr 2007 - Jan 2010
    • St Petersburg

    - Created designs for outdoor boards, merchandising displays, labeling, coupons, posters, T-shirts, caps and sticker graphics, brochures, templates for reports, postcards and signs based on project briefs, prepared files for digital and offset printing- Collaborated with project managers and the Art Director- Created a typeface for a New Year’s ad campaign that was used on posters, tickets, coupons etc. - Created alternative cartoon character styles from scratch that were used as designs for new merchandise and helped to expand the target audience for the company by appealing to teenagers- Met all projects deadlines

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  Stroimontage

  • St Petersburg

  • Graphic Designer

    • Nov 2005 - Mar 2007
    • St Petersburg

    - Designed corporate brochures, flyers, and newspaper ads, marketing collateral, visualized building models (photo-montage) - Actively contributed during creative team meetings. Involved in all project stages, from concept to ready to print files-Worked on advertising materials designs for a home buyers show that helped to attract new clients for the company