Topline | Oscar Solórzano Palomera

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Oscar Solórzano Palomera

Media Buyer at Channel Factory

Intro Book

Results-driven Paid Media Specialist with 6+ years of experience scaling B2B & B2C brands through Google Ads, Meta, YouTube, and programmatic advertising. Managed $2M+ quarterly budgets, optimizing campaigns for industry leaders—expertise in performance marketing, audience targeting, and data-driven strategies to maximize ROI.

Verified

Location

Torreon, Mexico, MX

Languages

Spanish Native or bilingual proficiency
English Full professional proficiency
French Limited working proficiency

Skills

Google Ads
Meta Ads
YouTube Ads
LinkedIn Ads
Google Analytics
Power BI
SQL
Data Visualization
Salesforce
HubSpot
Monday
JIRA
Adobe Suite (Photoshop, Illustrator, Premiere Pro)
Excel
Tableau
Google Tag Manager
SEMrush
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$110.0

Hourly Rate

How This Rate is Calculated

Okay, let's tackle this. The user wants me to determine Oscar's hourly rate based on his profile. First, I'll look at his experience. He's a seasoned media buyer with several years of experience, starting from 2017 up to now (2025, based on the dates here). His current role is Media Buyer at Channel Factory since 2023, managing a $2M+ quarterly budget. That's a significant responsibility. He's worked with big clients like Ralph Lauren and McDonald’s, which adds credibility.

His skills are extensive: Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, plus tools like Power BI, SQL, Tableau, and others. These are high-demand skills in digital marketing and data analysis. The fact that he's proficient in multiple ad platforms and data visualization tools suggests he's versatile and can handle complex campaigns.

Education-wise, he has a B.A. in Marketing & Communication from ITESM in Mexico and some international education in Croatia and France. That international exposure might add to his value, especially if he's working with global clients.

Location is Torreon, Mexico. Typically, rates can vary based on location. However, since he's working with international clients and has a proven track record (like generating $1.2M revenue), his rate might be higher than the local average. Remote work for international companies often commands higher rates.

Looking at his roles, he's progressed from Marketing Analyst to Media Buyer, showing career growth. His current role involves managing large budgets and leading campaigns, which are senior-level responsibilities. The automation tool he developed reducing QA time by 40% shows innovation and technical ability, which can justify a higher rate.

Comparing to industry standards, media buyers with his experience and skills might charge between $50-$150 per hour. Since he's in Mexico, maybe on the lower end of that range, but his international clients and proven results could push it higher. Maybe around $75-$100? But considering the specific achievements and tools he's mastered, perhaps higher. Some sources suggest top-tier digital marketing experts can charge $100-$200. However, adjusting for location and competition, maybe $85-$120. Let's average around $100-110? Wait, the JSON example just needs a numeric value. Let me check again. His experience is about 7-8 years, managing multi-million dollar budgets, advanced technical skills. Maybe $95-$125. I'll settle on $110 as a reasonable rate considering all factors.

Bio

Oscar Solórzano Palomera is a seasoned media buyer and digital marketing expert based in Torreon, Mexico. With a strong educational foundation in Marketing & Communication from ITESM (Mexico), he has developed a versatile skill set in areas such as Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, Google Analytics, Power BI, SQL, Data Visualization, Salesforce, HubSpot, Monday, JIRA, Adobe Suite, Excel, Tableau, and Google Tag Manager. Throughout his career, Oscar has leveraged his expertise to drive campaign success, generating $1.2M in revenue for Bath & Body Works via a top-performing YouTube VAC and exceeding client expectations with optimized key KPIs.

Experience

Channel Factory
- Media Buyer
  
  Jan 2023 - Present
  
  Managing a $2M+ quarterly budget, optimizing YouTube, Meta, and Google Ads campaigns for B2B, B2C, and SaaS brands. Led paid media for global brands including Ralph Lauren, Bath & Body Works, Kraft Heinz, McDonald’s, Telemundo, and Southwest Airlines. Generated $1.2M revenue for Bath & Body Works via a top-performing YouTube VAC. Executed advanced audience targeting, leveraging 1P/3P data, contextual targeting, and remarketing. Optimized key KPIs including CTR, VCR, ROAS, CPA, and CPL, exceeding client expectations. Developed an internal automation tool, reducing QA time by 40% and minimizing errors. Oversaw account management, ensuring seamless collaboration between teams and clients to drive campaign success. Upsold additional services, increasing client spend and achieving a 21% budget increase across multiple accounts. Served as the primary technical contact, troubleshooting pixels, tags, and creative implementation issues.
- Ad Ops Coordinator
  
  Jul 2022 - Jan 2023
  
  Ensured seamless campaign setup and QA, maintaining 100% compliance with brand safety standards. Assisted in campaign launches and monitoring, ensuring delivery aligned with KPIs. Conducted campaign audits, ensuring optimal placement, targeting, and viewability benchmarks. Developed process documentation, improving team efficiency and reducing setup time.
Telefónica Movistar

Mexico

Civic and Social Organizations

1 - 100 Employee
- Digital Recharge Coordinator
  
  Apr 2021 - Jul 2022
  
  Developed and executed multi-channel digital marketing campaigns across Google Ads, Meta, SMS/RCS, and email. Increased digital revenue by 18% through targeted marketing initiatives. Led business development efforts, onboarding new B2B partners and surpassing revenue goals. Managed CRM and marketing automation to optimize lead segmentation and conversions.
- Digital Recharge Senior Specialist
  
  Dec 2019 - Apr 2021
  
  Led an agile team as project manager, driving a 22% revenue increase through optimized digital campaigns. Managed PPC campaigns on Google Ads, Meta Ads, and LinkedIn Ads, improving ROAS and conversion rates. Established new partnerships, increasing monthly revenue by $500K MXN.
- Added Value Analyst
  - Dec 2018 - Dec 2019
  Improved airtime and data lending services, increasing digital transactions. Implemented successful promotional strategies, driving engagement and user retention.
Grupo Alce
- Mexico
- Wholesale
- 1 - 100 Employee
- Marketing Analyst
  - Sep 2017 - Jun 2018
  Led advertising campaigns and developed commercial strategies to enhance brand positioning.

Education

2013 - 2017

ITESM (Mexico)
B.A., Marketing & Communication

2013 - 2017
2017 - 2017

ZSEM (Croatia)
Bachelor, Marketing

2017 - 2017
2015 - 2015

TBS (France)
Bacherlor, Marketing

2015 - 2015

Services

Industry Focus. Add an industry

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Oscar Solórzano Palomera

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$110.0

Hourly Rate