Experience

• 

  Bimbo Bakeries USA

  • United States
  • Food and Beverage Manufacturing
  • 700 & Above Employee

  • Director Corporate Strategy

    • Feb 2024 - Present

  • Senior Manager, Corporate Strategy & Development

    • Jul 2022 - Feb 2024

  • Manager, Corporate Strategy & Development

    • Sep 2020 - Aug 2022

  • Associate Manager, Corporate Strategy & Development

    • Jun 2019 - Sep 2020

  • Interim Brand Manager, Disruptive Product Innovation

    • Jun 2019 - Jan 2020

• 

  Fox School of Business and Management - Temple University

  • Philadelphia, PA

  • Global MBA Recipient

    • Aug 2017 - May 2019
    • Philadelphia, PA

• 

  Bimbo Bakeries USA

  • Conshohocken, PA

  • Corporate Strategy MBA Summer Associate

    • May 2018 - Aug 2018
    • Conshohocken, PA

    • Conducted market sizing and opportunity identification of baked goods categories ranging from $700M-$2B using IRI, Mintel, and Technomic• Identified opportunities in product portfolio, sales channels, target consumer and presented recommendations to Executive Leadership team• Performed profitability analysis and developed asset strategy for capital investments of $10M+ • Identified market test scenarios for new product; analyzed ROI of equipment investments of up to $3M

• 

  IKEA North America Services, LLC

  • Netherlands
  • Retail
  • 700 & Above Employee

  • Paid Media Project Manager

    • Aug 2015 - Aug 2017

    • Developed the new IKEA Home Tour content series' media and content strategy, managed cross-functional execution, hired and developed 10 co-workers; achieved over 64+ million views and ROI of $4+• Planned beta testing and national rollout of first IKEA Gift Registry leveraging CRM and paid media data • Led team of 20+ agency partners to develop and execute national paid media multi-channel strategic and tactical plans covering TV, Print, Digital, Mobile, Search, Social, Experiential media• Optimized cross-channel national paid media performance to achieve positive ROI, with YOY increases• Created and maintained agile processes with key stakeholders across 44 IKEA Retail Stores, Customer Service, E-Commerce, HR, Legal, Tax and Accounting

  • Social Media Strategy Lead

    • Apr 2013 - Jul 2015

    • Developed national social media strategy for Facebook, Twitter, Instagram, Pinterest, YouTube; drove 67% increase in online sales and 240% increase in online visits from social media YOY• Re-engineered and implemented new national social media customer service strategy and process; improved response time by 96%• Devised comprehensive crisis response plan for social media involving Corporate PR, Legal, Employees Relations, Customer Service

• 

  Razorfish Health

  • Greater Philadelphia Area

  • Strategy Associate

    • Apr 2012 - Mar 2013
    • Greater Philadelphia Area

    • Built and maintained new digital benchmark dashboard with extensive cross-functional data analytics• Researched physician and patient digital media consumption trends using MRI, Nielsen and Kantar measurement tools to create customized reports for clients and new business pitches• Conceptualized award-winning interactive retail touch-screen technology integrating digital and in-store experiences to attract, engage, and educate pharmacy customers

• 

  LeBow College of Business Undergraduate Programs

  • Assistant Program Coordinator

    • Aug 2008 - Mar 2013

    • Developed, managed and promoted LeBow events and programs for current and prospective undergraduate students

• 

  IKEA

  • Greater Philadelphia Area

  • Regional Marketing Analyst

    • Mar 2011 - Sep 2011
    • Greater Philadelphia Area

    • Performed analyses evaluating demographic, economic, social and competitive environments of 37 IKEA markets for business planning and growth planning into extended market areas• Built a comprehensive living dashboard outlining key national and local sales, market research and communication metrics for general market and diversity segments to be used by senior IKEA leadership• Led a communications project of developing 8 cost efficient e-mail templates to be used for recurring local marketing efforts • Proactively conducted an analysis that identified the impact of gas prices on consumer shopping habits and store visitation by monitoring health of business trends

• 

  Johnson & Johnson

  • Greater Philadelphia Area

  • Marketing Finance Analyst

    • Mar 2010 - Sep 2010
    • Greater Philadelphia Area

    • Prepared weekly and monthly reports covering sales, consumption data, business and competitive metrics • Analyzed the ROI of promotional tactics across 5 national retailers and recommended optimal fund utilization to drive increases in product consumption, revenue and profit and presented to marketing and sales strategy directors• Managed and forecasted consumer selling and marketing management budgets• Executed month/quarter end closing tasks including journal entries and balance sheet reconciliations of sales and brand marketing expense accounts• Analyzed shipment and consumption data monthly to manage customer and product inventory build/bleed trends