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Bio

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Omolayo Nkem Oyudo is a seasoned communications strategist with a strong background in marketing, research, and education. With a Master's degree from SOAS University of London and a Bachelor's degree from Elon University, she has honed her skills in international development, diaspora engagement, and community growth initiatives. She has worked with various organizations, including the African Diaspora Network, DMA Global Ltd., and Fulbright Commission, and has experience in research, technical assistance, and program management.

Experience

    • Director of Programs and Operations
      • Oct 2023 - Present

    • Communications Strategist
      • Jul 2016 - Present
      • Remote

      I plan and execute marketing strategy, both digital and traditional, for awesome brands. Most recently, I've helped market events and products hosted by activists, community organizations and multinational media outlets; Services I've provided include: communication strategy, digital marketing, social media management, media relations, designing and managing ambassador and influencer marketing programs; blog, article, speech and press writing; managing and growing social media platforms and community growth and management

    • United Kingdom
    • Research Services
    • 1 - 100 Employee
    • Research Manager & Gender Specialist
      • Apr 2022 - Nov 2023

      Developing, planning, leading & executing research projects in international development around the topics of diaspora engagement and investments, remittances, financial inclusion and payment systems. Special emphasis on African remittance senders and receivers and critical gendered analysis of projects, particularly in financial inclusion and access. Creating and analysing research methologies, especially in remittance data collection and diaspora engagement.

    • Research Analyst
      • Apr 2019 - Jul 2022

      Technical assistance in French and English for clients such as World Bank, ECOWAS, IOM, IFAD, and more Primary & Secondary research in the form of stakeholder interviews and desk-based research around remittance, diaspora affairs, and financial inclusion Project coordination, logistics, liaising and other administrative tasks to ensure accurate and timely completion

    • Bilingual Secretary and National Youth Service Corps (NYSC) Member
      • Jun 2017 - Dec 2017
      • Abuja, Nigeria

      Support the administration and operations of the Human Relations Department of Community Court of Justice, ECOWAS (Economic Community of West African States)Advocate for and work towards the Sustainable Development Goals agreed upon by the member states of the United Nations through community volunteering, secondary school visits, and digital marketing.

    • Communication Specialist
      • Jun 2014 - Nov 2017
      • Remote

      Prepared articles for online magazine, which has a reach of over 100k worldwideProofread submissions from around the worldAcquire and coordinate all press and media partnerships for Pan African WeekendIncorporated customer relationship management (CRM) software to streamline media partnership acquisitionStrategized and managed Twitter and Instagram for Pan African Weekend Promoted the company’s biggest event: Pan African Weekend & live tweeted the three-day event

  • SheLeadsAfrica.Org
    • Lagos, Nigeria
    • Community Manager
      • Aug 2016 - Dec 2016
      • Lagos, Nigeria

      Led community engagement and growth initiatives for a start-up social enterprise dedicated to helping young ambitious African women start and grow their own business or advance their careersLed weekly twitter chats, webinars and other community events that gave our community members direct access to leaders in various industries and helped build their network Managed the organization's social media presence, particularly on Facebook and Twitter, including content calendar, interacting with audience and growing numbers Created initiatives to drive newsletter sign-ups such as referral campaigns, creative incentives and in person events

  • Girl Scouts Nation's Capital
    • Washington D.C. Metro Area
    • Temporary Operations Specialist
      • Jun 2016 - Aug 2016
      • Washington D.C. Metro Area

      As a temp at the office, I had to quickly master the role of the outgoing operations specialist, execute the duties during a busy period for the development division and teach the incoming operations specialist at the end of my tenure. Created weekly financial reports on departmental and organization fundraising goals using excel and scrupulous attention to detail Oversaw daily gift processing and utilized various databases and sites, including DonorPerfect, SalesForce, and Rallyhood, to organize donors and volunteersKept track of donations and goals of all service units, and over 4,900 troopsFollowed up with corporations and individuals who had yet to pay their monthly pledge Recreated and streamlined system for receiving, processing and tracking a particularly complicated set of donations from various United Way organizations

  • Fulbright Commission
    • Paris Area, France
    • Fulbright English Teaching Assistant
      • Oct 2015 - Apr 2016
      • Paris Area, France

      Created engaging lesson plans that cater to the interests and skill levels of over 230 students of varying ethnicities at Lycee Jacques Brel, a zone education prioritaire school in the suburbs of ParisEncouraged students, in and out of class, to discuss pressing topics such as gun control, police brutality, immigration in the U.S. and Europe, systematic injustice, Black History Month, and their own regional identitiesStarted & directed a virtual exchange program between LJB students and a class of seniors in Leonardtown, Maryland in which students presented aspects of their culture and discuss current events affecting both nations

Education

  • 2018 - 2019
    SOAS University of London
    Master of Science - MSc, Migration, Mobility & Development
  • 2011 - 2015
    Elon University
    Bachelor’s Degree, International/Global Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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