Experience

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  Waafi

  • Mogadishu, Banaadir, Somalia

  • Chief Marketing Officer

    • Dec 2022 - Present
    • Mogadishu, Banaadir, Somalia

    My current role revolves around developing a sound marketing strategy, and leading digital and sales marketing teams as well as content and creative agency consultants. Some of my other roles Include managing all social media accounts, updating our social media content calendar, reviewing, supervising, and promoting our social media pages. And finally crafting monthly social media reports

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  Somali Sudanese Specialist Hospital

  • Mogadishu, Somalia

  • Chief Marketing & communication Officer

    • Oct 2021 - Oct 2022
    • Mogadishu, Somalia

    After leaving my nearly 10 years career in the telecom industry, I joined one of the largest private hospitals as head of marketing and communication. It was a completely different industry, but I took the challenge to learn new problems and solved them accordingly. It was a wonderful experience as I laid down the foundations of a new functional and effective Hospital marketing and communications structure.

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  Hormuud Telecom Somalia Inc.

  • Somalia
  • Telecommunications
  • 700 & Above Employee

  • Head of Digital communications and Media Relations

    • Jan 2019 - Sep 2021

    During my career as head of digital marketing and media relations. I manage and supervise all thedigital marketing activities such as social media management, content creation, online campaigns, Facebook and Twitter Ads promotion, as well as engaging with different local and international communication firms.

  • Senior media & Communication Executive

    • Dec 2016 - Dec 2018

    My role as media head & communication executive included but was not limited to working with and supervising local and international Communication consultants regarding corporate communications affairs. Some of the assignments of the consultants were to produce monthly blog articles and video content about Hormuud and Salaam Somali bank. Some of my other roles are: To ensure the company brand and message are maintained in all communications channels, to manage and supervise the budget for more than 20 local FM radios and 10 prominent Somali TVs, to coordinate a wide range of messaging projects regarding how the service of Hormuud telecom has transformed the life of Somali people, to develop presentations for top management and stakeholder meeting, to prepare more than 100 media statements annually to make sure maximum message coverage across all local and TV channels, and to oversee and produce content for the company Website, Twitter, Linkedin and Facebook accounts.

  • Deputy Product And Market Research Manager

    • Sep 2014 - Nov 2016

    My role as a product and market research executive included proposing planning and testing new products. I have played a major role in launching more than 7 products of Voice and VAS that are currently the top revenue-generating as well as proposing 15 new products. In addition, I have carried out more than 25 marketing research activities intended to improve customer experience and service.

  • Brand Communication and Advertising Manager

    • Apr 2013 - Aug 2014

    As a brand and advertising Manager, I have managed more than 100 advertising campaigns for different products. My role included advertising planning, creating radio and Tv advertisements, outdoor and indoor branding communication, as well as handling and supervising annual promotional materials.

  • Customer Care Representative

    • Feb 2012 - Mar 2013

    As a customer care representative, I have served more than 10,000 customers whose needs vary in different Hormuud products such as voice, data, and mobile money. I got first-hand experience with how different customers are communicated. This helped to easily solve different customer complaints at different times. In addition, I have learned to operate with the latest CRM tools to manage different customers needs.

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  Simad University

  • Mogadishu, Somalia

  • Lecturer at Simad postgraduate Centre

    • Jan 2017 - Sep 2018
    • Mogadishu, Somalia

    I had the opportunity to teach at one of the leading prestigious universities, SIMADpostgraduate center. Some of the courses I taught are digital marketing, consumer behavior,marketing management, communication and service marketing.