Bio
Experience
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Coca-Cola HBC
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Cairo, Egypt
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Commercial Promotion Manager
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Feb 2023 - Present
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Cairo, Egypt
- Create clear customer growth strategies and plans for our top customers which step change our results in delivering category growth- Develop and execute discount effectiveness methodology (ROI and volume uplift)- Review the discount policy (types, process, approvals, analysis, decisions, etc.)-...
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Etisalat Misr
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Egypt
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Pricing senior team leader
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Apr 2019 - Feb 2023
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Egypt
• Perform pricing analysis on Etisalat new and existing products and services to ensure full financial assessment. • Participate on Etisalat tariffs design & Pricing points. • Conduct benchmarking exercise. • Analyze, design & construct promotions /tariffs to ensure Etisalat activity in t...
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Senior Financial Analyst
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Oct 2017 - Feb 2023
-Driving effective financial control processes, insightful financial planning and value oriented support to Technology Decision Support department.-Providing financial expertise to make the best decisions, maximizing the return on resources and investment.-Prepare Budget/plans Coordinating financial inputs and outputs between Technology Decision Support & other business functions.-Budget review reports explaining the Budgetary Cost/OPEX/CAPEX requirements-Controller of the Maintenance and Site Rent budget.-Prepare monthly closing reports for monthly internal and external review.-Monthly submission of actual results vs plan with variance analysis and justifications.-Support Technology Decision Support sub-functions by preparing internal/ external review packs, and explaining Actual Performance vs. Plan and explaining Budget requirements.-Ensure budget/target achievement through ongoing monitoring and comparisons versus Budget.-Analyses information, helping to identify and deliver saving opportunities, priorities and cost reallocations to meet challenges.
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Financial Analyst
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Jul 2016 - Feb 2023
-Forecasted OPEX Budget related to Technology.-OPEX financial monthly closing.
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Margin Assurance Analyst
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Jan 2015 - Jul 2016
-Prepared financial monthly closing to book the revenues-End-to-end reconciliation of Prepaid base traffic & spend.-End-to-end reconciliation of Post-paid base traffic & spend.-Handling all internal & external audit requirements.-Product-driven margin assurance & generating customer-focused analysis.-Performed Data analysis and revenue break down per revenue stream for the management.-Participated in the team of launching new customer promos as a financial advisor.
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Education
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2009 - 2013The German University in Cairo
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Industry Focus. “Food & Beverages”
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