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Experience

  • Coca-Cola HBC
    • Cairo, Egypt
    • Commercial Promotion Manager
      • Feb 2023 - Present
      • Cairo, Egypt

      - Create clear customer growth strategies and plans for our top customers which step change our results in delivering category growth- Develop and execute discount effectiveness methodology (ROI and volume uplift)- Review the discount policy (types, process, approvals, analysis, decisions, etc.)-...

    • Pricing senior team leader
      • Apr 2019 - Feb 2023
      • Egypt

      • Perform pricing analysis on Etisalat new and existing products and services to ensure full financial assessment. • Participate on Etisalat tariffs design & Pricing points. • Conduct benchmarking exercise. • Analyze, design & construct promotions /tariffs to ensure Etisalat activity in t...

    • Senior Financial Analyst
      • Oct 2017 - Feb 2023

      -Driving effective financial control processes, insightful financial planning and value oriented support to Technology Decision Support department.-Providing financial expertise to make the best decisions, maximizing the return on resources and investment.-Prepare Budget/plans Coordinating financial inputs and outputs between Technology Decision Support & other business functions.-Budget review reports explaining the Budgetary Cost/OPEX/CAPEX requirements-Controller of the Maintenance and Site Rent budget.-Prepare monthly closing reports for monthly internal and external review.-Monthly submission of actual results vs plan with variance analysis and justifications.-Support Technology Decision Support sub-functions by preparing internal/ external review packs, and explaining Actual Performance vs. Plan and explaining Budget requirements.-Ensure budget/target achievement through ongoing monitoring and comparisons versus Budget.-Analyses information, helping to identify and deliver saving opportunities, priorities and cost reallocations to meet challenges.

    • Financial Analyst
      • Jul 2016 - Feb 2023

      -Forecasted OPEX Budget related to Technology.-OPEX financial monthly closing.

    • Margin Assurance Analyst
      • Jan 2015 - Jul 2016

      -Prepared financial monthly closing to book the revenues-End-to-end reconciliation of Prepaid base traffic & spend.-End-to-end reconciliation of Post-paid base traffic & spend.-Handling all internal & external audit requirements.-Product-driven margin assurance & generating customer-focused analysis.-Performed Data analysis and revenue break down per revenue stream for the management.-Participated in the team of launching new customer promos as a financial advisor.

Education

  • 2009 - 2013
    The German University in Cairo

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Industry Focus. “Food & Beverages”

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