Experience

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  Groupe AKSAL

  • Retail
  • 500 - 600 Employee

  • BUSINESS UNIT DIRECTOR LUXURY DIVISION

    • Mar 2023 - Present

    •Business Unit Director for the Luxury Division for AKSAL GROUP overseeing the overall operations, financial performance, and growth of the Luxury Division for Gucci, Fendi, Balenciaga, Bottega Veneta, Givenchy, Off-White, Alaia, Burberry, ALeandre Mc Queen •Holding full P&L accountability, consistently driving profitable results and optimizing financial performance.•Developing and executing strategic plans to increase revenue, and improve profitability.•Successfully negotiate and manage contracts with luxury brands, ensuring favourable terms, pricing, margins, and partnership agreements by building and maintaining strong relationships with brand partners, collaborating on joint initiatives and maximizing mutual growth opportunities.•Lead cross-functional teams to align business strategies, marketing efforts, and operational activities with the division board’s objectives.•Drive product assortment enhancements, incorporating market trends, consumer preferences, and brand positioning..•Provide guidance and mentorship to a high-performing team, fostering a culture of excellence and professional development.•Ensure compliance with legal, regulatory, and ethical standards in all business activities

  • HEAD OF BUYING AND FRANCHISE PARTNERSHIP FOR AKSAL GROUP LUXURY DIVISION

    • Dec 2020 - Mar 2023

    •Managed luxury brand partnerships and served as the head buyer for prestigious brands including Gucci, Fendi, Givenchy, Balenciaga, and more.•Demonstrated strong P&L accountability, consistently delivering profitable results and optimizing financial performance.•Successfully negotiated and established franchise partnerships with luxury brands, driving revenue growth.•Led strategic buying, ensuring optimal stock levels•Collaborated with cross-functional teams to align buying strategies with marketing, logistics, brand’s objectives and board’s objectives•Analysed market trends, conducted competitor analysis, and applied data-driven insights to drive informed buying decisions and improve profitability.•Built and maintained strong relationships with suppliers, negotiating favourable terms, and fostering mutually beneficial partnerships.•Stayed abreast of industry developments, emerging trends, and consumer preferences to drive product assortment enhancements.•Provided mentorship and guidance to the buying team, fostering a culture of excellence and continuous improvement.

  • SENIOR BUYER AND BUSINESS DEVELOPMENT MANAGER FOR AKSAL GROUP IN MOROCCO

    • Sep 2014 - Dec 2020

    •Led retail buying and business development efforts for renowned brands such as Emporio Armani, Givenchy, Balenciaga and several other premium and luxury brands, ensuring exceptional merchandise selection aligned with local taste preferences.•Demonstrated strong financial acumen by holding full accountability for profit and loss, effectively managing budgets, and optimizing financial performance.•Excelled in planning and setting seasonal/annual OTB budgets, strategically allocating resources to drive sales and maximize profitability.•Successfully negotiated commercial terms and conditions with suppliers and brand partners, aligning agreements with company targets and fulfilling partner requirements.•Fostered cross-functional collaboration with Finance, Brand Analyst, Logistics, Marketing, and Store Managers, leveraging strong communication and coordination to drive business success.•Utilized market insights, consumer trends, and local preferences to curate product assortments that resonated with the target audience, resulting in increased sales and customer satisfaction.•Built and maintained strong relationships with suppliers and brand representatives, leveraging these partnerships to secure favourable pricing, terms, and exclusive merchandise offerings.•Conducted in-depth analysis of sales data, market trends, and competitive landscape to make informed buying decisions and identify growth opportunities.•Consistently achieved or exceeded performance targets, contributing to the overall growth and profitability of the company.

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  Chalhoub Group

  • Dubai

  • BUYER FOR CHALHOUB GROUP IN DUBAI

    • Jul 2011 - Sep 2014
    • Dubai

    •Managed buying operations for renowned brands such as Ralph Lauren, Paul Smith, and Hackett London, catering to monobrand stores in Qatar, Bahrain, Saudi Arabia, UAE, Kuwait, Lebanon, and concessions at Galeries Lafayette.•Demonstrated strong financial acumen by strategically planning and setting OTB budgets, optimizing resource allocation to maximize profitability.•Led a team and provided strong team leadership, fostering collaboration and driving collective success in achieving key performance indicators (KPIs) targets.•Developed merchandising strategies in alignment with brand objectives and tailored to the specific preferences of the GCC region, leveraging extensive knowledge of the local taste.•Cultivated strong partnerships with suppliers, ensuring seamless operations, and maintaining a robust supply chain to meet customer demands.•Conducted in-depth market research to establish future trends that resonated with the unique taste and preferences of the GCC region.•Held responsibility for overseeing 18 shops across the Middle East region, ensuring consistent execution of buying strategies, merchandising plans, and maintaining high operational standards.

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  Freelance

  • Milan

  • COMMERCIAL EXECUTIVE AND BUYING ADVISOR FOR GUCCI, RALPH LAUREN, ZEGNA IN ITALY

    • Jun 2010 - Jul 2011
    • Milan

    •Demonstrated exceptional commercial and financial acumen by successfully selling and providing valuable guidance to buyers across all MENA and EMEA markets. My responsibilities encompassed all product lines, categories, and genders, highlighting my comprehensive expertise in the realm of business and finance.

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  Vintage Trade Internatioal

  • Shanghai City, China

  • COMMERCIAL EXECUTIVE FOR VINTAGE TRADE INTERNATIONIAL IN SHANGHAI CHINA

    • Jun 2009 - Mar 2010
    • Shanghai City, China

    -Research and discovery of the Chinese market-International Trading of electronic and textiles goods between Shanghai, Milano and Casablanca for -corporate gifting-Commercial executive and buyer