Experience

• 

  Euro Mega Atlantic Nigeria Ltd

  • South-South Nigeria

  • Regional Sales Manager

    • Jan 2022 - Present
    • South-South Nigeria

    Sales of Food and Beverage, Soap and Detergent, and Cosmetics; Go To Market; Trade Marketing; Sales Force Automation; Territory Strategy; People Management; Competition Tracking; Portfolio Management; New Projects Initiative etc

• 

  CHi Ltd - Cocacola International

  • United Kingdom
  • Food & Beverages
  • 200 - 300 Employee

  • Branch Head, North East Nigeria

    • Jun 2020 - Jan 2022

    Grew distribution from 7 van routes to 20 routes in 18 months; Grew Sales by 128% in 18 months - having consistent ever highest figure for 8 months; Grew Modern Trade business by 300% through diverse in-store promotions and BTL supports; Upgraded existing core and non-core distributors to key distributors through implementation of JBP; Upgraded KDs to direct trailer customers status thereby increasing direct trailer dispatch business from 10% to 70% of total business and resultantly getting larger market shares and reducing warehouse operations costs; Reduced products expiry by 90% and warehouse damages by 73% to improve branch profitability; Reduced sales team staff turnover by 20% through team training and coaching, hiring the best hand and implementation of incentive programs; Launched and executed trade marketing for 2 new innovations - canned juice and tetrapack sachet milk to become biggest region in New Categories; Introduced rural activations and wholesale club programs to open up and grow new markets

  • Sales Manager

    • Jan 2018 - Jun 2020

    Revamped the distribution strategy by adapting distributors from 103 to 18 and maintained only the strongest; Increased van routes from 21 to 48 and encouraged introduction of customer dedicated vans which accounted for a third of the fleet and open markets from 8 to 11; Grew business from 316 million to 584 million : Quadrupled Modern Trade and supermarket business - from 23 to 100 outlets and introduced HORECA business ; Grew B2B business and introduced special channels

• 

  Chi Ltd - TGI

  • Cross River and Akwa Ibom

  • Sales Manager

    • May 2013 - Dec 2017
    • Cross River and Akwa Ibom

    Established Calabar warehouse in 2013 and grew to branch in 2015; Grew Sales team from 5 in 2013 to 48 in 2017; Drew and developed 43 sales routes and 4 territories from the scratch; Grew Tin Tomatoes pepper and spices business from 4th largest to largest in Nigeria, moved sausage and cake busin...

• 

  Smartmark Ltd

  • Mid-West and Eastern Nigeria

  • Regional Sales Manager

    • Apr 2012 - May 2013
    • Mid-West and Eastern Nigeria

    Led Sales Automation implementation in region; Upgraded the distribution model from selective to intensive for the perfumes, roll on; air freshener, soap and cosmetic categories ;Recruited and trained entire regional sales team; Liquidated short dated products piled in Aba and Onitsha depots and ...

• 

  PZ Cussons

  • United Kingdom
  • Manufacturing
  • 700 & Above Employee

  • Senior Area Manager (Commercial)

    • Jun 2009 - Jan 2012

  • Area Sales Manager - Health and Beauty

    • Apr 2006 - May 2009

  • Area Sales Manager - Health and Beauty

    • Dec 2004 - May 2006

  • Sales Operation Manager

    • Apr 2004 - Nov 2004

• 

  Wireless Technologies

  • Lagos

  • Commercial Supervisor

    • Jun 2002 - Feb 2004
    • Lagos
• 

  Wireless Technologies

  • Niger and Kwara State

  • Marketing Executive

    • Dec 1999 - Mar 2001
    • Niger and Kwara State