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Ololade Folashade profile image

Ololade Folashade

Project Delivery Analyst at Mercato
Intro Book
Seasoned project manager and business strategist with expertise in marketing and finance.
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Location
Salt Lake City, Utah, United States, US
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Bio

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Ololade Folashade is a seasoned professional with expertise in project management, marketing, and business strategy. She holds an MBA and is pursuing a Master of Business Analytics to gain technical skills in data analysis. With a strong background in strategy, finance, marketing, and sales, Ololade is empowering herself to make informed business decisions.

Credentials

  • IBM Data Science Professional Certificate Series
    IBM
    Jun, 2024
    - Apr, 2026
  • Google Digital Marketing & Ecommerce Professional certificate
    Google
    May, 2024
    - Apr, 2026
  • Google Project Management - Professional Certificate
    Google
    May, 2024
    - Apr, 2026
  • Master Course in PMP - Project Management Professional
    Udemy
    Jan, 2024
    - Apr, 2026
  • PMP Certification Exam Prep
    Udemy
    Jan, 2024
    - Apr, 2026
  • PMP® Certification Training Course
    Project Management Institute
    Jan, 2024
    - Apr, 2026
  • Associate Data Analyst in SQL
    DataCamp
    Nov, 2023
    - Apr, 2026
  • Creative Thinking Strategies for Leaders
    LinkedIn
    Apr, 2022
    - Apr, 2026
  • Jobberman Accelerated Soft Skills Training
    Jobberman Youth Engagement & Learning
    Apr, 2022
    - Apr, 2026
  • Social Media Marketing for Small Business
    LinkedIn
    Apr, 2022
    - Apr, 2026
  • Social Media Marketing Foundations
    LinkedIn
    Apr, 2022
    - Apr, 2026
  • Strategic Thinking
    LinkedIn
    Apr, 2022
    - Apr, 2026
  • Canva Achievement
    Canva
    Feb, 2022
    - Apr, 2026
  • Marketing Analytics: Know your customers
    Macquarie University
    Feb, 2022
    - Apr, 2026
  • Fundamentals of Marketing
    Udemy
    Dec, 2020
    - Apr, 2026
  • Content Marketing
    Udemy: Online Courses
    Jun, 2019
    - Apr, 2026
  • Content Marketing
    HubSpot Academy
    Apr, 2022
    - Apr, 2026
  • Email Marketing
    HubSpot Academy
    Feb, 2022
    - Apr, 2026

Experience

  • Mercato
    • Utah, United States
    • Project Delivery Analyst
      • Jan 2024 - Present
      • Utah, United States

  • Sorenson Impact
    • Utah, United States
    • Project Research Analyst (MBA intern)
      • Aug 2023 - Present
      • Utah, United States

  • Lassonde Entrepreneur Institute
    • Utah, United States
    • Senior Analyst, Marketing & Strategy
      • Aug 2022 - May 2024
      • Utah, United States

      Specialize in providing strategic advisory services for startups and businesses. Provided expertise in product launches, business growth, performance audits, and the development of marketing strategies, facilitating successful market entries and expansion. Developed data-driven strategic growth plans to drive business success• Conduct market research and analysis for the initial phases of project commercialization, including go-to-market strategy• Developed detailed competitor profiles and market penetration strategies for 2 startups, leading to an 89% increase in competitive advantage and successful market entry.• Create business plans and financial analysis to project product viability in preparation for market release

  • Zions Bancorporation
    • Salt Lake City, Utah, United States
    • Project Manager (MBA Intern)
      • May 2023 - Aug 2023
      • Salt Lake City, Utah, United States

      Experienced Project Manager at Zions Bancorporation, led a collaborative effort among 25+ stakeholders, including BDOs, financial analysts, underwriters, and portfolio managers, to craft a comprehensive Standard Operating Procedure (SOP) for the Asset Based Lending (ABL) group. Leveraged technical writing and research skills to transform raw data into actionable insights, optimizing operations through process mapping and advanced financial modeling• Ensured accuracy and completeness of financial information for loan renewals, resulting in a 30% decrease in discrepancies and delays during credit analysis• Pioneered an agile ABL Group SOP in just 12 weeks, mastering Asset-Based Lending intricacies and team roles. Result: 77% faster processes and 89% efficiency surge• Quantified risk drivers and implemented a refined risk management system reducing company’s exposure to loan defaulters by 25%• Analyzed financial statements, performance trends, and covenant compliance, providing critical insights for loan structuring and risk management, leading to a 10% increase in effective loan structuring decisions

  • MOBABY CARE
    • Ajao Estate, Lagos Nigeria
    • Senior Account Manager (Global and National)
      • Jan 2021 - Aug 2022
      • Ajao Estate, Lagos Nigeria

      Led a team of 6 to develop and implement marketing and sales strategies to grow business partnerships, retail clientele, and market share for a baby product manufacturer. Expanded product categories to achieve product-market dominance.• Expanded customer account base by 40% month over month, realizing 132% of business goals• Coached over 25 C-level executives on social selling, product marketing, and product positioning, generating $38K in new revenue• Opened 10 new B2B locations, expanded market share 45% in competitive market leveraging competitive analytics.

  • Ibeautifi | Inclusive Energy | Lolashaircare | Kreative Rock | CFUIS
    • Independent Business Consultant
      • Apr 2018 - Jul 2022

  • OPay
    • Ikeja, Lagos
    • Project Lead, Financial Analyst
      • Nov 2019 - Dec 2020
      • Ikeja, Lagos

      Guided a team of 28 in managing deal structure, performed financial analysis, credit reviews, and regulatory compliance for FinTech specializing in small business loans.• Boosted customer base by conducting risk-focused financial assessment and onboarding 200 new loans, generated 30K in new revenue• Devised EDMS to expedite loan application processing by 65%, increasing the accuracy of loan approval decisions by 10%• Reduced loan defaults by 5% by implementing a new fraud detection system that uses a variety of methods, including rule-based systems, machine learning, statistical analysis, and human review• Detected and resolved $1 million in fraudulent loan applications through advanced investigation and analysis techniques

  • FAZO Travel and Hospitality Services
    • Nigeria
    • Digital Manager
      • Apr 2018 - Jul 2019
      • Nigeria

      Managed a team of 8+ digital marketers to leverage digital platforms and cutting-edge techniques to enhance the company's digital presence and reach, increasing brand visibility and customer engagement for a travel and tourism company. Boosted customer acquisition within the corporate travel landscape by 70%• Employed data analysis to uncover trends and patterns in web traffic, social media engagement, and lead generation data to optimize marketing campaign, improving ROI by 32%• Achieved a 15% monthly increase in lead generation and maintained a 22% conversion rate through content strategy, web content, analytics, and paid media• Increased website traffic by 20%, social media engagement by 30%, and lead generation by 15%.• Achieved a 15% monthly increase in lead generation through content strategy, web content, analytics, and paid media• Conducted competitor analysis, identifying market gaps and untapped opportunities, contributing to a 10% growth in market share during the tenure• Successfully optimized digital marketing budgets, ensuring an impressive 25% increase in ROI for marketing expenditures while maintaining or enhancing campaign performance• Enhanced customer engagement and retention through digital channels, leading to a 15% rise in customer satisfaction scores and a 12% increase in repeat business

Education

  • University of Utah
    Master of Business Administration - MBA, Business Administration, Management and Operations
  • University of Utah
    Master of Science - MS, Business Analytics
  • Osun State University
    Bachelor of Arts - BA, History and International Studies

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Industry Focus. “Business Services”

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