Experience

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  The Mather Group

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Marketing & Business Development

    • Mar 2020 - Present

    • Analyze a company or individual’s online reputation and Wikipedia presence and prepare an audit to provide recommendations on what they can improve on and how we can help them• Identify new speaking opportunities and develop strategic messaging for the CEO of The Mather Group to talk with various organizations and businesses on the importance of online reputation, Wikipedia and SEO• Execute link building and traffic boosting strategies to improve client’s online reputation and increase the number of links back to their website• Manage internal marketing efforts by refining content for our blog, newsletter and social media to increase website traffic

  • Digital Marketing Manager

    • Aug 2019 - Mar 2020

    • Created strategies to achieve client objectives and implemented plans once approved by the client• Conducted client calls for project kickoff and regular touchpoints• Sent weekly reports to clients• Assigned workload to various specialist on the team with deadlines• Reviewed all work from the team and made adjustments as need before sending to the client• Answered emails and calls from clients regarding questions or issues they were having• Managed client expectations, while helping them achieve their goals

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  Traffic Digital Agency

  • Troy, MI

  • Marketing Analyst

    • Sep 2016 - Mar 2019
    • Troy, MI

    • Utilized Google AdWords Keyword Planner to create recommendations around keyword targeting, meta data and content suggestions for clients' websites. • Compiled guest posting opportunities, and develop interesting and relevant content to submit on these sites. • Gathered and implemented internal linking opportunities to get specific landing pages discovered and ranked by Google. • Analyzed site speed, security scans and SEO errors to provide clients with recommendations on changes they should make to their website.• Promoted clients under specific event listings websites to gain traffic for their local events.• Evaluated current optimization status for existing blog content, supply revisions and check for internal link consistency. • Formulated alternative tags and file names to optimize images for better search engine rankings.• Developed a competitor analysis and provide recommendations on how clients can utilize current and potential social media platforms.• Utilized Google Analytics to strategize new SEO and user experience initiatives. • Organized and write monthly Instagram captions for client's social media account. • Provided monthly blog topics and titles, keyword research, internal linking and anchor text recommendations for clients’ websites. • Managed account responsibilities, such as monthly analytical reports and SEO education presentations.

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  BeautySomething.com

  • Miami/Fort Lauderdale Area

  • Freelance Writer/Curator

    • Jan 2016 - Jun 2016
    • Miami/Fort Lauderdale Area

    • Pitched trending and pre-viral content that resonates with the BeautySomething.com audience.• Generated positive and uplifting content for a broad audience with a distinctive share appeal.• Provided incentives for the reader to click through articles and share these with a similar market audience.http://www.beautysomething.com

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  LittleThings.com

  • New York, New York

  • Freelance Writer/Curator

    • Jan 2015 - Jun 2015
    • New York, New York

    • Pitched trending and pre-viral content that resonates with the LittleThings.com audience. • Provided multiple headline options written in the LittleThings.com voice. • Generated fresh content for a broad audience with a distinctive “share” appeal. http://www.littlethings.com/author/olivia/

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  Ball State University Marketing and Communications

  • United States
  • Higher Education
  • 700 & Above Employee

  • Media Team Writer

    • Jan 2013 - Dec 2014

    • Assisted with media relations, public relations writing, feature writing, web copy writing for Ball State's website, research, creating the editorial calendar and media list building.

  • Communications Intern

    • May 2014 - Jul 2014

    • Wrote content for monthly Foundation Focus news and events. • Assisted in the planning of two events, including the PAC seminar, and the board meeting. • Conducted interviews with Ball State alumni and board members, and wrote feature articles for use in foundation publications.• Developed research of MAC school’s annual reports, and strategized new ways for the Foundation to improve their efforts.

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  Insomnia Cookies

  • Muncie, IN

  • Marketing Representative

    • Jan 2013 - Dec 2014
    • Muncie, IN

    • Provided promotional material to students on Ball State University's campus samplings and fliers.• Promoted the brand through social media during special deals of the month. • Conducted market research surveys on Ball State students.

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  S&S Public Relations

  • Indianapolis, IN

  • Assistant Account Executive

    • May 2014 - Jul 2014
    • Indianapolis, IN

    • Pitched clients via phone or email to receive media coverage• Utilized Cision to create media lists, check media coverage and compile contacts for clients• Brainstormed new pitch angles to ensure coverage for clients • Managed projects such as briefing sheets and books for client interviews• Compiled research of past and current media coverage of each client’s competitors• Developed an in-depth list of speaking opportunities and awards for clients• Formulated an index of top-tier health and fitness publication’s gift guides

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  Cardinal Communications

  • Account Director

    • Aug 2013 - May 2014

    • Developed a media relations plan for the 2014 ALS walk in Indianapolis.• Initiated and ran the first ALS walk for students on Ball State's campus.• Planned and coordinated event materials for the Straight But Not Narrow events.

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  SBC Advertising

  • Columbus, Ohio

  • Account Service Intern

    • May 2013 - Jul 2013
    • Columbus, Ohio

    • Created a competitor analysis for Bed Bath & Beyond. • Assisted and provided insight during multiple Bed Bath & Beyond and buybuy Baby photo shoots and client calls.• Tracked Bed Bath & Beyond’s competitor’s social media.• Edited and proofed Bed Bath & Beyond’s 2013 Holiday Helpbook. • Researched the strategy and execution of Target’s Threshold brand for Bed Bath & Beyond.• Developed an in-depth analysis of Cost Plus World Market that Bed Bath & Beyond could use for their Harmon stores. • Worked on several change orders and image requests for various Bed Bath & Beyond projects. • Gathered information and photos to be used for various Bed Bath & Beyond creative briefs.

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  Cardinal Communications

  • Advertising Services
  • 1 - 100 Employee

  • Social Outreach Chair

    • Aug 2012 - May 2013

    • Planned a professional development trip to agencies for 20 students to Louisville, KY.• Coordinated a networking dinner for 25 people. • Developed social events for over 86 members. • Planned a professional development trip to agencies for 20 students to Chicago, IL.• Contacted and schedule three top pubic relations and advertising agencies.

  • Account Executive

    • Aug 2012 - May 2013

    • Created a media relations plan for the Tony Stewart Foundation dog walk.• Developed a media list to sponsor the Tony Stewart Foundation dog walk.• Improved promotional materials for the Straight But Not Narrow event.

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  Cardinal Communications

  • Muncie, IN

  • Account Coordinator

    • Aug 2011 - May 2012
    • Muncie, IN

    • Provided event promotional materials for ArtsWalk, Light Up Downtown and University Day, including posters, PSAs, new releases and social media events. • Created a media kit and promotional videos for Wolf Park.• Improved a partnership packet that outlined guidelines, timelines and has example letters and tactics for potential sponsor outreach. • Accomplished public relations, advertising and marketing strategies for Muncie Downtown Development.• Improved outreach letters to get other organizations involved with Wolf Park.