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Olivia Lattimore is a seasoned marketing and communications professional with 6+ years of experience in developing and executing marketing strategies, managing teams, and analyzing market trends. She has a strong background in sales, leadership, and customer service, with expertise in Microsoft Office, social media marketing, and public speaking. Olivia holds a Bachelor of Health Sciences degree from the University of Western Ontario and is certified as a Medical Device Reprocessing Technician. Olivia has worked in various roles, including Marketing and Communications Manager at Limestone Technologies Inc. and Manager of Professional and Technical Services at Virox Technologies Inc. She has experience in market research, competitor analysis, pricing structures, and customer profiling. Olivia is a proud team member of Professional and Technical Services (PTS) at Virox Technologies Inc. and has developed technical marketing materials, educational campaigns, and relationships with key opinion leaders. She is also a skilled public speaker and has presented at trade and association events. Olivia is a strong leader and team player with excellent communication and problem-solving skills. Olivia is a dedicated professional with a strong passion for marketing and communications.

Credentials

  • Medical Device Reprocessing Technician
    Medical Device Reprocessing Association of Ontario
    Apr, 2017
    - Apr, 2026

Experience

    • Marketing and Communications
      • Jan 2018 - Present
      • Kingston, Ontario

      Develop the annual strategy and manage the execution and development of the following: - Technical marketing and educational materials - Campaigns and promotions - Tradeshows, conferences, and seminars- Inbound and outbound marketing- Communication items (newsletters, blogs, press releases)Manage the development and execution of website content for Limestone Tech and it's subsidiaries Develop the annual strategy and manage the execution and development of all marketing and communications items for the Backster School of Lie DetectionConduct market research to provide an in depth understanding of Limestone’s products and services which allow our team to identify competitive advantages and gaps. Develop pricing structures, customer profiles (buyer persona’s), SWOT analyses, and competitor analyses for Limestone Tech and its subsidiaries Develop and execute the social strategy for all markets to gain further awareness and acceptance of our products and servicesReview analytics to gain a deeper understanding of where marketing and communication items are succeeding and where improvements can be made

    • Canada
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Manager, Professional and Technical Services (Human Health)
      • Dec 2016 - Dec 2017

      Olivia is proud team member of Professional and Technical Services (PTS) at Virox Technologies Inc. The PTS team at Virox is a consulting resource for information pertaining to decontamination of environmental surfaces, medical devices and hands. PTS are specialists in disinfectant chemistries, microbiology, environmental cleaning and disinfection protocol creation and in-service product training. The PTS group provides services to conduct cleaning and disinfection training seminars at Infection Control and Public Health conferences. As Manager of PTS, Olivia is responsible for- The development of the annual strategy, management, execution and development of technical marketing materials for the human health markets - The development of the annual strategy, management, execution and development of educational materials such as newsletters, blogs, articles, videos, training programs and educational campaigns- The development of the annual strategy, management, execution, development and optimization of relationships with key opinion leaders including development and execution of strategies to increase engagement with Virox and support the AHP technology - The development of technical service strategies for the human health market and function as a subject matter expert providing internal and external technical support to ensure our human health partners and distributors and Virox employees are equipped with the education and knowledge to effectively support our products and services - Support the development of the strategies to drive end user acceptance of our technology and products within human health facilities across a diverse portfolio- Effectively influence a diverse set of customer constituents through collaborative, solution-oriented education, including the communication and exchange of highly technical information - Attend trade and association events including providing presentations at events

    • Clinical and Technical Services Specialist
      • Feb 2016 - Dec 2016

      Olivia is proud team member of Professional and Technical Services (PTS) at Virox Technologies Inc. The Professional & Technical Services (PTS) team at Virox is a consulting resource that Infection Control Practitioners, Public Health Inspectors and Nurses, Environmental Services Personnel and our Distributor Sales Reps can access for information pertaining to decontamination of environmental surfaces, medical devices and hands. PTS are specialists in disinfectant chemistries, micro biology, environmental cleaning and disinfection protocol creation and in-service product training. The PTS group provides services to conduct cleaning and disinfection training seminars at Infection Control and Public Health conferences. PTS provides other educational opportunities to benefit the Infection Control Community such as Webber Training Teleclasses, Infection Control Today Webinars, and works with facilities to conduct clinical trials on products or research studies such as the role of surface disinfection in minimizing Hospital Acquired Infections.

    • Professional and Technical Services Coordinator
      • Jun 2014 - Feb 2016

      Olivia is proud team member of Professional and Technical Services (PTS) at Virox Technologies Inc. The Professional & Technical Services (PTS) team at Virox is a consulting resource that Infection Control Practitioners, Public Health Inspectors and Nurses, Environmental Services Personnel and our Distributor Sales Reps can access for information pertaining to decontamination of environmental surfaces, medical devices and hands. PTS are specialists in disinfectant chemistries, micro biology, environmental cleaning and disinfection protocol creation and in-service product training. The PTS group provides services to conduct cleaning and disinfection training seminars at Infection Control and Public Health conferences. PTS provides other educational opportunities to benefit the Infection Control Community such as Webber Training Teleclasses, Infection Control Today Webinars, and works with facilities to conduct clinical trials on products or research studies such as the role of surface disinfection in minimizing Hospital Acquired Infections.

    • Customer Service Representative
      • Aug 2012 - 2014

  • Gap Inc.
    • London, Ontario
    • Sales
      • Sep 2009 - Dec 2012
      • London, Ontario

  • Free the Children Western
    • University of Western Ontario
    • Marketing Director
      • Sep 2011 - Sep 2012
      • University of Western Ontario

Education

  • 2010 - 2014
    The University of Western Ontario
    BHS, Bachelor of Health Sciences, Honours Specialization in Health Promotion

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