Experience

• 

  Creative Tile Imports

  • United States
  • Construction
  • 1 - 100 Employee

  • A&D (commercial) sales

    • Jan 2020 - Present

  • Designer

    • Apr 2019 - Present

• 

  Productive PR

  • Allentown, Pennsylvania Area

  • Co-Owner

    • Jul 2019 - Present
    • Allentown, Pennsylvania Area

• 

  WFMZ-TV

  • United States
  • Broadcast Media Production and Distribution
  • 100 - 200 Employee

  • Producer

    • Oct 2014 - Present

    Over nearly 4 years, I moved from producing 69 News at Noon, to 69 News at 5:00 and 69 News at Sunrise: Weekend Edition, and finally to 69 News at 4:00.In these roles, I:- pitched story ideas;- weighed the news value of national, international and local stories to determine which should be included in the show;- decided on the format, length and order of those stories;- strived for creative, engaging language throughout my scripts;- found and approved corresponding video and pictures;- collaborated with anchors, senior producers and reporters;- line produced from the control room, which included calibrating live shots, cuing meteorologists and reporters, responding to sudden changes or issues with quick thinking, adding breaking or developing news, and keeping the show on time.- set up in-studio interviews with live guests (experts, chefs, charities, pet of the month, themed series);- came up with creative takes on pop culture talkers;- made sure to balance news and community values.Career highlights:- regularly oversaw breaking cut-in coverage, including the Bill Cosby guilty verdict and the announcement of a Pennsylvania grand jury's findings about sex abuse in the Catholic Church;- produced 15+ hours of live wall-to-wall snow coverage during the blizzard of January 201 6;- contributed to live coverage of the capture of Eric Frein, accused cop killer on the run in the Poconos;- produced the first news program live from WFMZ's new remote studio at the PPL Center in Allentown;- coordinated an annual live panel discussion with theater experts ahead of the Academy Awards;- created special morning show segments like Self-Help Saturday, 69 News Search for a Sweetheart and Married in May.

  • Executive Producer

    • Aug 2018 - Apr 2019

• 

  WFMZ-TV

  • United States
  • Broadcast Media Production and Distribution
  • 100 - 200 Employee

  • Assignment Editor/ Web Producer

    • Dec 2013 - Jan 2015

    Web producer duties: - Write four to five articles per day for WFMZ.com;- Edit reporter articles for final publication on WFMZ.com; - Create and edit images for WFMZ.com;- Craft and publish social media posts for Twitter, Facebook and Google+;- Pitch ideas for photos slideshows from WFMZ.com to drive website activity;Assignment editor duties:- Pitch story ideas every day based on local happenings, national and international headlines, health issues;- Coordinate reporters, photographers, editors and producers working on specific shows; - Initiate contact with interviewees to set up stories;- Conduct pre-interviews and recorded phone interviews for use on TV;- Field news tip phone calls from the public and determine which calls are newsworthy;- Research and track down information for articles or stories.

  • Web Reporter

    • Feb 2013 - Dec 2013

    - Attended local government and school board events;- Wrote news articles about these meetings that were then published on WFMZ.com;- Worked on a regular, nightly deadline;- Conducted interviews in the field with officials and residents;- Stayed aware of all news relevant to the meetings covered to know the significance of goings-on; - Formulated appropriate, applicable, engaging headlines;- Utilized Microsoft Word, Gmail, Outlook and iPhoto editor.

• 

  Rodale Inc.

  • Editor, Bicycling.com (temporary)

    • Nov 2014 - Dec 2014

    Edited articles and media for Bicycling.com on a temporary, fill-in basis.

• 

  Sugar & Spice Pies

  • Allentown, Pennsylvania Area

  • Co-owner, Co-creater

    • Jan 2013 - Jul 2014
    • Allentown, Pennsylvania Area

    - Built a business from the ground up;- Programmed the company website;- Crafted and published social media posts for Facebook, Twitter, Instagram and Pinterest;- Wrote blog posts, about pages and stories about our events for our website;- Analyzed the most effective types of web and social media tactics through research and algorithm testing;- Dealt with city hall officials, health department officials, inspectors and contractors to get the truck built and approved for business;- Catered events of all kinds- weddings, graduation parties, showers, corporate lunches;- Designed and outfitted a food truck;- Created menu options;- Utilized various computer and web programs including Moonfruit, Facebook for business, Twitter, Instagram, Squareup, Pinterest, Craigslist, Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft Powerpoint, Outlook, Gmail, Wells Fargo banking app.

• 

  QVC

  • Greater Philadelphia Area

  • On-Air Model

    • Jan 2012 - Aug 2012
    • Greater Philadelphia Area

    Modeled clothing, shoes and accessories for sale live on TV

• 

  Creative Tile Concepts

  • Allentown, Pennsylvania Area

  • Sales and Web Design

    • May 2009 - Aug 2012
    • Allentown, Pennsylvania Area

    I worked summers between college semester as a sales assistant and a web designer for this family-owned small business.

• 

  Villanova University

  • Greater Philadelphia Area

  • Villanova Writing Center

    • Jan 2011 - Dec 2011
    • Greater Philadelphia Area

    - Tutored fellow students, graduate students and faculty one-on-one;- Collaborated with "tutees" seeking help with papers, written assignments, brainstorming sessions, note organization, thesis work, resumes and research;- Acted as center coordinator on occasion, which included scheduling sessions, greeting appointments, matching tutors with "tutees" and managing the phones and email;

• 

  One World Youth Project

  • Washington D.C. Metro Area

  • Research Intern

    • Jun 2011 - Aug 2011
    • Washington D.C. Metro Area

    - Researched global economy and its effect on education; - Compiled research into a 40-page paper;- Composed a short video to portray research findings.