Experience

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  The National Capital Trust of Washington, LLC

  • Head Of Marketing and Communication

    • Jul 2019 - Aug 2021

    - Strategy planning, management and execution of global marketing and communication activities- B2C / B2B GoToMarket Business and Marketing strategy in United Kingdom, Netherlands, Ireland, Danmark, Sweden-Product management: Customer lifecycle Management, Market Researches, Price and Distribution strategy- Digital / e-commerce: brand/performance/revenue planning, content strategy and development, promotional campaigns and performance tools (SEO/PPC, RTB, Social Media), UX/UI, web analytics and web technologies- ATL/BTL/PR strategies and tactical communication to customer´s segments

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  FAST ČR, a.s.

  • Prague, The Capital, Czech Republic

  • Marketing Director

    • Aug 2016 - Jul 2019
    • Prague, The Capital, Czech Republic

    - Creating, Developing and implementation of the (global) Brand strategy and (local) Creative strategy through all countries - Developing marketing & communication strategy for new and existing products - Overseeing implementation of the Marketing strategy -360 degree campaigns- Overseeing MKTG ROI´s of Brands by channels

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  ONYX Group

  • Prague

  • Chief Operations Officer

    • Sep 2010 - Aug 2016
    • Prague

    - CEE region: Marketing, Management, Brand Building, Sales support- Leadership, management and motivation of teams - Managing execution of strategic goals, achieving the sales and MKTG objectives- Leading and managing organization in Czech Republic, ensuring optimalisation of key processes- Representing company in key business meetings and presentations- Strategy, Project & executive management – ATL, BTL, Online, CRM, Loyalty Programs- P&L, Forecasting and cash-flow Responsibility

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  Elijen

  • Dubai & CEE region

  • Director of Strategic Communications

    • Jan 2009 - Sep 2010
    • Dubai & CEE region

    - Project & Strategy Management – ATL, BTL, Online- GDN, PPC, RLSA, Soc. media (B2B, B2C market)- Strategic planning, Communication strategies, Brand Management, Sales support activities- CRM Management: analytics, planning, strategies, executive- Lead Management, Direct marketing activities- Crisis PR- MKTG and Sales developement services for automotive clients (in Dubai and CEE region)Clients: finance,automotive, FMCG, healthcare&medical, Telco

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  Six&Others

  • Prague

  • Group Commercial Director

    • 2006 - Sep 2009
    • Prague

    - Developing of Brand and Product´s communication strategies- Project & Strategic management, business development (ATL, BTL, Online)- Team leadership (MKTG and Project Managers)- P&L, Forecasting and cash-flow Responsibility - CRM Management: Strategies, Direct Marketing, DTB Management, planning, analysis- Strategic planning, Brand Building, Loyalty&CRM programs (B2B&B2C)

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  TBWA / Grade

  • Bratislava

  • Strategic Planner, CSD

    • 2003 - 2006
    • Bratislava

    - Project Management (ATL, BTL, Loyalty&CRM, brand building)- Strategic Planning – strategy and business development- MKT and communication strategies

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  Remark / WWP

  • Bratislava

  • Idea Maker

    • 1999 - 2003
    • Bratislava

    - 360º campaigns: ATL/BTL- Ideamaking, creating of communication strategies, Brand & Custom. activation activities- Sales & Customer promotions, Loyalty Programs- Brand Building - Supervising, production and execution of audiovisual AD - works (TV and Radio commercials)Clients: FMCG, Fashion, Healthcare, Finance, Insurance

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  McCann Erickson / Mayer &Mayer

  • Bratislava

  • Copywriter

    • 1998 - 1999
    • Bratislava

    - ATL & BTL communication - Creating of ideas advertising and communication campaigns- Copywriting- Ideamaking of TV and radio commercials- Ideas of sales & consumer promotions