Bio
Experience
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Australia
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Mining
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500 - 600 Employee
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General Manager Marketing - Metallurgical
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Feb 2024 - Present
Overseeing met coal sales across Whitehaven's diverse portfolio, including Blackwater, Daunia, Maules Creek, Tarrawonga, Narrabri, Vickery, and Winchester South.
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General Manager Marketing - Technical
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Jul 2022 - Mar 2024
Technical marketing, met coal business development, product development, project support, Marketing stream lead for M&A activities, market intelligence.
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Brazil
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Mining
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700 & Above Employee
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Coal Sales & Marketing Manager
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Apr 2022 - Jul 2022
On secondment to Vulcan International to manage coal sales into Europe (business origination, contract negotiations, post-sales support) and to lead marketing activities globally (market intelligence, technical marketing, and providing counsel on product and pricing strategies).
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Marketing Manager (coal)
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Mar 2020 - Jul 2022
Global head of coal marketing. Defining and executing sales and marketing strategies for thermal and coking coals out of Mozambique. Accountable for the functions of: pricing, sales volume allocation, market intelligence, technical marketing, product quality and specifications. Includes the supervision of a team of Singapore-based analysts and working closely with Integrated Planning & Operations areas.• Setting pricing and penalty guidelines• Price forecasting and price trends• Sales negotiation strategy • Price approvals for term contracts• Identifying and prioritizing customer targets and product x volume plans• Market insights, supply x demand analyses, cost curves• Product quality and specifications• New market entry
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Technical Marketing Manager (coal)
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Dec 2014 - Jul 2022
Bringing new products to market from the greenfield Moatize project in Mozambique. Product definition and branding. Assessing quality trends and alerting/guiding Operations to corrective actions. Managing customers’ technical agendas including site visits, handling quality complaints, and ruling on compensation claims.• Bespoke China blend to meet trace element restrictions• Reprocessing tailings to create new thermal product• Launching new mid-vol HCC product for India market• Portfolio simplification • Ash-yield trade-offs to boost volume and optimize revenue
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Technical Marketing Specialist (coal)
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Jun 2012 - Dec 2014
Providing tactical support for price and sales execution. Interfacing with Operations, Product Supply Chain, Projects and Technical teams to determine optimal product and pricing strategies (for current and future products) and to ensure Marketing requirements are being communicated and achieved. Representative to ACARP – Australia’s coal industry research program.Accountabilities and Skills being employed in this role include:• Mozambique coal quality expertise• Product strategy• Product definition• Strategic pricing• Technical evaluation of coal quality and utilisation • Coke quality prediction and Value in use modelling• Managing product specifications• Managing technical contracts / consultants• Managing customer’s technical agendas• Delivering coal quality trainingActivities for ACARP include:• Co-chairperson of the Technical Marketing Support committee• Technical Working Group for the Transportable Moisture Limit (TML) project• Industry Monitor of multiple research projects (e.g., six projects in 2014).
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Australia
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Mining
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700 & Above Employee
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Research Leader
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Jul 2009 - 2012
Responsible for developing and managing collaborative research projects with research institutes and steel producers. Projects related to metallurgical coal utilisation, mainly improving prediction models for coke quality, cokemaking performance and coke performance in the blast furnace.• Accountable for the technical research program for the Metallurgical Coal Trading and Marketing Unit of BHP Billiton. • Managing diverse range of technical research projects for improving accuracy and efficiency of product quality models for Value In Use purposes. • Facilitating communication between Marketing and Technology departments, to focus the direction of research and analysis.• Auditing current capabilities to focus projects on to areas that are likely to provide the greatest return on effort. Simplifying existing models.• Organising and controlling service providers, including: defining testwork requirements, establishing contracts, and monitoring progress.• Sustaining relationships with customers via technical exchanges and collaborations. • Maintaining knowledge of the carbon steel materials industry and market conditions. • Communicating outcomes to management, and to industry at conferences.
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Engineer
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2006 - Jun 2009
Focused on technical research and analysis to understand performance of metallurgical coal in customer’s cokemaking and ironmaking processes.Developed techno-economic model for energy coal evaluation in cement kilns.Presented training programs to marketers and asset personnel on coal, coke and steelmaking.
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GE Infrastructure
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Melbourne, Australia
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Account Manager
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2005 - 2006
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Melbourne, Australia
Daily site visits to collect and analyse water and process samples at major hazard facilities, including Esso's Altona Refinery, Qenos and Huntsman Chemicals.Customer focused, with high levels of interaction with plant operators, engineers and management to ensure good systems control.
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CRC for clean power from lignite
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Melbourne, Australia
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Researcher
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2001 - 2004
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Melbourne, Australia
Energy coal processing research. Independently developed novel testing equipment for upgrading low rank coals based on Mechanical Thermal Expression (MTE). Successfully influenced design of larger scale processing equipment.
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Rohm and Haas
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Auckland area, New Zealand
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Vacation Student
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1998 - 1999
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Auckland area, New Zealand
Quality assurance and control of acrylic polymers batches.Commissioning and developing standard operation procedures for laboratory analytical equipment.
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Education
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2001 - 2004Monash University
Doctorate, Chemical Engineering -
2010 - 2011University of Newcastle
Masters, Business -
1997 - 2000University of Auckland
Bachelor, Chemical & Materials Engineering -
2007 - 2009University of Newcastle
Graduate Certificate, Marketing -
2018 - 2019Oxford Learning College
Diploma, Environmental Science -
1990 - 1996Dilworth Secondary School
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2017 - 2017Faculty of Engineering - McMaster University
Cokemaking Course -
2021 - 2021INSEAD
Negotiation skills -
2020 - 2021WIMAR
Mentoring program
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