Experience

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  AppMetrica

  • Worldwide Product Marketing Manager

    • Apr 2024 - Present

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  SEMrush

  • United States
  • Software Development
  • 700 & Above Employee

  • Head Of Marketing

    • Jul 2020 - Jun 2022

    Global Marketing StrategyProduct PositioningMarket & Audience researchUnit economics calculationTeam managementBudget planning

  • Senior Product Marketing Manager

    • Jan 2017 - Jul 2020

    As a product marketing manager, my goal is to ensure the product succeeds on the market and brings profit to the company. It means I monitor and participate in the entire process of the product lifecycle - from customer development and audience research to product launches and marketing campaigns management. Main focus:1. Product Growth - increase the number of paid users in the product.2. Marketing funnel Analysis & Optimization - experiments on the different funnel stages to improve the conversion rate. 3. Market Research & Analysis - audience and competitive research, go-to-market plan, budget, ROI.4. Product Launch support - marketing campaigns planning and execution, team management.Main achievements:125% growth of paid users (YoY)The conversion rate improved to 10% (from 3%) from free to active product users. 4x growth in product registrations (YoY)2 successful product launches on the Product Hunt (№2 & №5 product of the day, 10000 organic visitors in 1 week, 400 registration, 50 payments - from one campaign).

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  Timeweb

  • Saint Petersburg, Russian Federation

  • Marketing Manager

    • Jun 2015 - Sep 2016
    • Saint Petersburg, Russian Federation

    The main goal - increase the visibility of the company and its products on the market. I was actively using the content marketing approach to gain the attention of the target audience and increase the amount of traffic to the landing pages. Main responsibilities:Management of content creation and SEO optimization on the corporate blog.Editorial calendar for social media and blog. Brand management on forums and public platforms, negative comments review.Cooperation with target media. Main achievement:Launch of the corporate blog.Launch of the corporate social media channels. Start of reputation management and customer support in social media channels.

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  Adfactors PR

  • Mumbai Area, India

  • Marketing and PR Manager

    • Mar 2014 - Feb 2015
    • Mumbai Area, India

    Account management of Citibank India and The Royal Bank of Scotland Foundation.• Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, and blogs, for opportunities for clients;• Collating and evaluating media coverage;• Analyzing the media presence of the client’s competitors and advising the client with a proactive media strategy;• Working as part of an account team to develop client proposals and implement the PR activity;• Preparing regular client reports and attending client meetings;• Writing and distributing press releases to targeted media;• Promoting news stories and features to the media, development of story pitches;• Managing the PR aspect of a possible crisis situation;

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  LIQVD Asia

  • Mumbai Area, India

  • Earned Media Specialist

    • Sep 2013 - Jan 2014
    • Mumbai Area, India

    Client servicing: TEDx Gateway Mumbai, Optimum Nutrition • Content creation for Facebook, Twitter, LinkedIn• Managing all daily social media activities, including posting daily on Facebook, Twitter, Youtube, LinkedIn fostering follower engagement through conversations replies; and monitoring related activity to ensure compliance with relevant community standards• Recommend and implement strategies for recruiting new followers and members; fostering loyalty across all social media properties; and optimizing communication strategies• Report to senior staff about social media successes and lessons learned

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  PowerLexis

  • Saint Petersburg, Russian Federation

  • Marketing and PR Manager

    • Sep 2012 - Sep 2013
    • Saint Petersburg, Russian Federation

    International marketing strategy developmentMarketing strategy development for russian marketCompetitors and clients researchMedia-kit creation, contacts with mass mediaWriting press-releases, articles, white papersLeading the site of the company, blogs (russian and english)Digital social media marketing (LinkedIn, Twitter, Facebook)