Experience

• 

  GBG Marketing

  • Managua, Nicaragua

  • Digital Marketing Consultant

    • May 2022 - Apr 2023
    • Managua, Nicaragua

    I speardheaded and executed successful strategies for a diverse portfolio of domestic and international clients.

• 

  And Us Agency

  • Digital Marketing Manager & Consultant

    • Oct 2021 - Dec 2021

    Managed and collaborated with cross-functional teams to effectively design personalized digital marketing and communication strategies for the 'Foraged Project.'

• 

  Geo Strategy Partners

  • Marketing Manager

    • Jun 2020 - May 2021

    Developed an in-depth digital marketing plan for the company and fully integrated B2B marketing and communication strategies achieving strong positioning within the Latin American Market.

• 

  Vapues Tours

  • Managua, Nicaragua

  • Marketing and Product Manager

    • Jan 2017 - Aug 2018
    • Managua, Nicaragua

    Successfully developed and managed digital marketing strategies for tourism services to international audiences increasing brand awareness and presence of various luxury hotels. I also designed campaigns on Facebook, Instagram, and email to achieve B2B customer loyalty and increase the repurchase...

• 

  Vapues Tours

  • Managua, Nicaragua

  • Travel Planner & Marketing Assistant

    • Apr 2015 - Mar 2016
    • Managua, Nicaragua

    I successfully led digital marketing strategies and developed a buyer persona and customer journey analysis achieving a 50% increase in travel package bookings and complete management of the VIP client portfolio in Nicaragua.

• 

  ViaNica.com

  • Managua

  • Online Reservations Coordinator

    • Feb 2012 - Oct 2014
    • Managua

    As the coordinator of online reservations, I created successful strategic plans that helped small hotels and tour operators increase occupancy and tourist activities in Nicaragua. I also developed digital content for hotels, destinations, and restaurant landing pages within ViaNica.com.