Okay, let’s consider Ohad’s skills and experience. He has a broad range of skills in analytics, strategy, digital marketing, and entrepreneurship, which are all in demand. However, his location in Encinitas, California, is a bit of a outlier for certain industries. Based on national averages, I'd estimate his hourly rate to be around $125. This is slightly lower than what I'd expect for someone with his skills in a major hub like New York or San Francisco, but still reflective of the local market. To be on the safe side, I've rounded down to $125.